Black Friday Staff Picks

I’d like to provide some suggestions for what Charm Offensive products you should by during the seasonal sales extravaganza that is the Black Friday / Cyber Monday weekend. I recommend The Charming Cold Open Template Pack – and The Charming Follow-Up Sequences Pack. These are two of my most recent template packs – and I […]

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My weird ways work

🌋A cursory scroll through the “PEOPLE SAYING NICE THINGS ABOUT ME” tag page on the Charm Offensive Facebook Group will reveal my weird ways work:. Here’s a few examples: There’s also evidence in the form of Facebook Memories.​ Thank heavens I used to post of these successes on Facebook – as now I get to […]

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How I write charming cold pitch copy

One of the things I have to think about when I wrote Charm Offensive templates is what I’ve called “The Way In.” With the original drunk cold email, “The Way In” was to poke fun at the most obvious digital elephant in the room: the fact the prospect doesn’t know me – and I have no reason for […]

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Podcast Episode 4: Persuasion

This episode covers an absolute ton of good stuff: from the six principles of persuasion and how to use them to build your influence, and some of the best books we’ve been reading recently, to honesty, humour, and… chaos theory. We cover… How to use persuasion to your advantage The six principles of persuasion Building […]

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Podcast Episode 2: Sales

This episode’s chitchat all about sales includes some wonderful nuggets for your listening and viewing pleasure, including but not limited to… Finding success with honesty and enthusiasm Different attitudes towards sales Getting comfortable with losing Selecting the right clients The trouble with assumptions Making pricing decisions Frustrations with the agency model Creating sales hooks and […]

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Unusual uses of charming copy

Learning the mechanics of charming copy, and being able to write it yourself, means you’ll be able to write for any purpose. Whatever your request might be, you can ‘charmify’ it yourself, thus enhancing the possibility of your request being agreed to. The most obvious and popular use of charming copy is to book sales […]

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