This is a guest post from Danavir Sarria. Every ecommerce marketing agency has a lead generation problem. I know, because I specialize in email marketing for 7-8 figure ecommerce brands. As a freelancer, I normally rely on inbound leads by writing articles that demonstrate my skills such as “how to build a $1MM ecommerce email […]
Continue readingI asked my brother, if, by chance, he had a copy of the original email thread from when I managed to secure coverage for our newest and most gargantuan of clients, Symantec. Yep. I somehow pressed enter before finishing my sentence. Perhaps it was the excitement that such digital evidence existed. (The full sentence was “That […]
Continue readingIn this post, I’m going to talk about my approach to cold email copywriting. It’s not just my approach to writing cold emails, it’s my approach to writing any form of sales copy that’s directed at a cold audience. The primary reason people use cold email is to generate sales meetings. There are 4 critical […]
Continue readingI’d like to provide some suggestions for what Charm Offensive products you should by during the seasonal sales extravaganza that is the Black Friday / Cyber Monday weekend. I recommend The Charming Cold Open Template Pack – and The Charming Follow-Up Sequences Pack. These are two of my most recent template packs – and I […]
Continue reading🌋A cursory scroll through the “PEOPLE SAYING NICE THINGS ABOUT ME” tag page on the Charm Offensive Facebook Group will reveal my weird ways work:. Here’s a few examples: There’s also evidence in the form of Facebook Memories. Thank heavens I used to post of these successes on Facebook – as now I get to […]
Continue readingOne of the things I have to think about when I wrote Charm Offensive templates is what I’ve called “The Way In.” With the original drunk cold email, “The Way In” was to poke fun at the most obvious digital elephant in the room: the fact the prospect doesn’t know me – and I have no reason for […]
Continue readingThis episode covers an absolute ton of good stuff: from the six principles of persuasion and how to use them to build your influence, and some of the best books we’ve been reading recently, to honesty, humour, and… chaos theory. We cover… How to use persuasion to your advantage The six principles of persuasion Building […]
Continue readingIn this episode we’re talking about building an audience. How do you get started? Why would you even want to? How do you navigate the deranged hockey stick of success? We cover… The benefits of building an audience The process we’ve followed to get here Who can build an audience How you can learn from […]
Continue readingThis episode’s chitchat all about sales includes some wonderful nuggets for your listening and viewing pleasure, including but not limited to… Finding success with honesty and enthusiasm Different attitudes towards sales Getting comfortable with losing Selecting the right clients The trouble with assumptions Making pricing decisions Frustrations with the agency model Creating sales hooks and […]
Continue readingThe first ever episode of the Charm Offensive podcast is here! We have an entertaining and occasionally insightful chat about the most useful traits and skills for those wanting to build an audience and sell at scale. Video: Audio Only:
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