People ask me what the biggest mistakes people make are. Business mistakes that is… The biggest mistake is being too hesitant. Acting as if one only has limited shots. “I’ll contact 30 prospects and see how it goes.” They get to 13 or so, and without seeing any replies, they abandon their efforts. Or worse […]
Continue readingSometimes being practical means being rebellious. This is a way of being that some entrepreneurs have. That is, they’re downright crafty. Samuel Zemurray was a fruit farmer/exporter. His competition was the enormous United Fruit. They made doing business difficult by bribing local officials into making bridges illegal. Zemurray got around this by building two long […]
Continue readingSend them a handwritten letter. Nobody does it. That’s why it works. It follows the Charm Offensive ‘formula’, as it were: — [Attention] – The form alone will get attention. You earn a few additional seconds attention because sending a handwritten letter in 2018 is archaically charming. [Disarm] – Now it’s time your words to […]
Continue readingI’ve written a b2b sales mini guide contains a range of tactics you can use immediately go generate sales calls. Grab it here -> B2B Sales Mini Guide
Continue readingThe unique benefit of the disarming Charm Offensive approach to copywriting – and the unique mechanism of action that makes it work. One of the many benefits of the Charm Offensive approach to applying for jobs, cold pitching, and other outbound sales endeavours is how prospects respond. This is most obvious when you see screenshots […]
Continue readingThis is a fun little trick I use a lot. I realised recently I learned it from one of my best friends growing up. You can mix formal, serious words with informal ones to create funny sentences. I’ll start a sentence using words that are often used in formal (or at least […]
Continue readingStephen Curry shoots 3 point shots from much longer distances than his peers. Why? Because nobody else takes them. Why does nobody take them? Because they’re low % (Shoot/Score) Why are they low %? Because you can’t hit them well from that far away. That means nobody was defending these shots. Curry trained and trained […]
Continue readingThat’s easy, you don’t talk about the boring stuff. You talk about something else. I did this for a company offering serviced office space. If I’d have written about what they did, which is find businesses office space, I would have probably struggled to get any coverage. Instead, I wrote a totally irreverent job advert, […]
Continue readingThat’s not a typo. It’s terrible wordplay that I shall not apologise for. This blog is principally about standing out and getting attention. The key to doing this is to be interesting. You might ask, “What is it to be interesting?” I was watching the Joe Rogan podcast last night and a guy called Michael […]
Continue reading“I WANT TO HAND YOU MONEY JON, BUT DON’T KNOW HOW” May I say you have exceptional taste? Anyway, as you wish. Here’s a list of some of my most popular wares: B2B Charming Template Pack ———————————- A collection of effective cold pitching and other charming templates for the ambitious […]
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