I did a training session called Stop Selling Time last night. It focused on the last 7 months, where I’ve created an entirely new business creating and selling digital products to my audience. (Hi Charmers!) It covered: Why you should build a following The key elements that speed up organic growth The technology, time and […]
Continue readingMy recent interview with Ben Settle reminded me one of the cool side benefits of having a ‘following’. He’s been able to leverage his following to promote his creative passion, his series of novels. It provides a huge shortcut. Your purely creative work can ‘piggyback’ from your professional following. Even if I made not a […]
Continue readingI was recently on the McMethod podcast. Check it out here: https://www.themcmethod.com/episode-180-jon-buchan-cold-emailing-strategies-make-people-open-read-reply-even-massive-brands/
Continue readingWhen people join my Facebook group, I ask three questions. One of those questions is “What’s your biggest pain point?” The top answer, by far, is “Need more clients”. This is probably no surprise, as this group started out as a group predominantly about cold pitching. I still believe cold pitching is a great way […]
Continue readingMany cold approaches fail because they go straight to persuasion. The very first line starts with something like … “We’re the best people in the world at X… We’ve worked with X client and are ground-breaking X technology is a world’s first…” YUCK! Of course, that gets deleted! Your job is to sell the idea […]
Continue readingMy friend, Sam, used to work at Primark (discount retail store) until we took him on as a copywriter. I asked him if he missed it. This was his response. Hilarious. This reminds me of a great exercise for writing funny copy from the book “Be A Great Stand Up” by Logan Murray where you […]
Continue readingI’m proud of what my Facebook Community, Charm Offensive, has become. I love the types of content people submit. It’s become the unusual, amusing, ‘pattern interrupting’ place I wanted it to be. I enjoy the blend of topics that are discussed. We cover cold pitching, sales, copywriting, advertising, growth hacking and tribe building with a […]
Continue readingHey folks, Wanna hear me say words? Yeah? Excellent. Check out the podcast appearances below. The McMethod – https://www.themcmethod.com/episode-180-jon-buchan-cold-emailing-strategies-make-people-open-read-reply-even-massive-brands/ The Truth About Marketing with Kevin Rogers – https://copychief.com/ep-121-jon-buchan/ The Unconventionalists with Mark Rustle – http://www.markleruste.com/tv-show/jon-buchan LinkedInformed with Mark Williams – http://linkedinformed.com/episode172/ The Sales Evangelist with Donald Kelly – http://thesalesevangelist.com/episode556/ City AM with Emma Haslett – http://www.cityam.com/264944/city-am-unregulated-podcast-email-hero Happy listening! Cheers, Jon […]
Continue readingIt’s hard to get the attention of senior decision makers at the world’s most famous companies. They are inundated with people vying for their attention. Many of these are your competitors who may have fancier officers, ostensibly better case studies, bigger client names and other advantages of scale. These advantages are by no means insurmountable. […]
Continue readingI’m going to have an ugly first draft done of my book, “Have Your Way With Words” on the 24th September. I hit on something when I launched my Facebook Group at the end of March this year. There’s plenty of resources and courses and books on sales copywriting. There’s less material available on how […]
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