Want results like this?

"Loving the new templates. Have booked 7 solid meetings this week using them and already closed 3 new clients."

My Follow-Up Sequence Template Pack contains 63 smile-inducing templates in 9 sequences to follow your initial cold email or message.

Even the most relevant, impressive, hilarious, and persuasive opening gambit might not get a response.

One of the main reasons is prospects, especially the ones with money to spend, have a lot of work to do - and responding your sales message isn't exactly the most important thing on their to-do list.

They have to read and reply to emails from their subordinates, superiors, suppliers, and customers - and have a whole bunch of to-do items to tackle. They can be forgiven for neglecting to respond to your initial opening gambit.

The onus is on you to remind them you exist - and you’d like to work with them.

Can you do this without sounding like an entitled, impatient jerk?

As you might have guessed, yes you can. 

If you couldn’t, this sales page would end here - but as you can see, there’s more copy to come.

A lot of people get it wrong - and end up irritating prospects. This is because their idea of a follow-up message is something like:

“You didn’t reply to my email I sent 2 days ago. Are you interested?”

A busy prospect like the one mentioned above might open this email moments after a less than pleasant phone call with a customer - or a tense meeting with their boss. Either way, it’s likely that if they respond at all, it’s not going to be positive.

The trick is to ask “You didn’t reply to my email I sent 2 days ago. Are you interested?” in a way that doesn’t infuriate even the most patient of people.

Of course, sending any cold pitch, whether it be the initial message or a follow-up message, can result in a small percentage of prospects responding negatively. That’s fair game. You are an uninvited guest in their inbox - just as you said your piece, they can say theirs - and that isn’t always going to include gushing praise and the words “We should talk on the phone. When are you available?”

However, you can increase the chances of getting a positive response to your cold pitch campaigns.

One effective tactic is to send something completely different to all the other stale, robotic follow-up messages that no doubt pollute inboxes globally.

You should send something makes the prospect smirk, smile, or laugh out loud - and then click reply while feeling thankful for the pleasant sensation you just gave them.

Enter The Charming Follow-Up Sequence Template Pack.

What are you waiting for?

Buy now to secure a huge discount for a short time only:

£790 £89 / $119

What's Included?

  • An amusing sequence that pokes fun at the task at hand: having to send follow-up messages that get the attention of your prospects without infuriating them.
  • An entertaining sequence that tries to quench any possibility of an angry response.
  • A light-hearted ‘nurturing’ sequence that provides value to the prospect, while being direct about your intentions of getting them on the phone.
  • A tongue-in-cheek sequence that provides the prospect with the reason they should respond in each follow-up message.
  • An absurd sequence where each subsequent message includes a new "bonus" that the prospect will get if they reply to you.
  • A playful sequence comparing the average costs of your service to a range of ridiculous products and services.
  • A helpful sequence of 7 different tools, tips, tactics and resources the client can use to help mitigate the problem you want to solve - but never quite solve it.
  • A delicious “proof is in the pudding” sequence that presents the prospect with a number of case studies, client testimonials, and other proof your service works without sounding like a braggart.
  • A sequence comprised of only the most succinct, charmingly courteous follow-up messages.

All sequences contain 7 follow-up emails in total. Each sequence compromises 7 follow-up messages, concluding with a final ‘break-up’ message.

You can add these follow-up sequences to any cold email or LinkedIn message sequence.



l'm productive all of a sudden and have a load of leads out of nowhere since that Damn Jon decided to tell me what to do.

I've inconveniently had to invest in a crm system.

I've just had a meeting which could give me a contract bigger then I can count (assuming I deliver which I will) so now my brain hurts.

Damn you Jon and your simply easy (yet fantastic) ways of communicating with people & getting clients.

If anyone is interested in buying his stuff then you'd be silly to even consider it... I mean who wants such problems in life? It was easier when I was broke. Good day.


What are you waiting for?

Buy now to grab it at a discount so big, it won't be around for long:

£790 £89 / $119

PLUS there are bonuses!

Bonus 1: The Charm Offensive Magic Follow-Up Sequence

The original follow-up sequence that came with my first ever course, Always Be Winning. This is a tried and tested sequence that generates positive responses throughout the sequence.

BONUS BONUS: This sequence includes a copy of the opening email/message of the sequence: The original 'drunk' cold email/message. This inclusion of this provides you with an initial email/message to commence your cold pitch sequences - or at least, something to inspire or influence your own opening gambit writing efforts. 🙂

Bonus 2: The 5 Stages Of Grief Follow-Up Sequence

A more recent follow-up sequence that has been generating gushing, positive replies for those who have deployed it.

Need Proof My Templates Work?


With one of Jon’s templates, my first cold email got forwarded to the marketing manager by the gatekeeper 😂



As a musician I didn't think I needed this, after all I'm in "the arts", right? Then I realized, I'm constantly marketing myself. I need to book shows, meet with industry people, pitch my songs to films and TV, etc. etc.

It goes on and on. I'm so happy I dug into this course, I took my new emailing skills to two music conferences and sent about 40 emails in total inviting presenters to my showcase concerts. I ignored my mom's advice that it was "bad etiquette" to email an industry person who you previously hadn't met in person. I sent warm, professional emails, with a line or two of personalization and a photo of my roommate's puppy, and got a 20% response rate.

So far it has led to some great new relationships which will lead to potential bookings, and my first radio interview with this new project.

Sample of the responses:

"Very clever email. I will make a point of visiting your showcase on Friday night. "

"Thanks. see you there"

"It's a win for the most entertaining conference email I've rec'd this week, entertaining enough that I read through to the end. And, I will watch for your room"

"Thanks for the entertaining email! I will definitely come and check out your room on the weekend."




Holy fuck guys. What a week. With Jon's template (customized it a bit to fit my circumstances and so it's more ME) I secured 5 meetings for this past week.

3 of the meetings were with local businesses. Nothing unusual. Happens every week (very kind thank you, Jon).

The other 2 were GIANTS!

One was mid-7-figure ecom. They are global.


One of them was a BILLION dollar company. Mind you I'm 20 and to even step a foot in a company of that volume...

It tickles my balls.

I don't know what to tell you since I gain nothing writing this... But if you want to get more meetings -- you gotta give Jon's template pack a shot.


What are you waiting for?

Buy now to secure the ridiculous discount:

£790 £89 / $119


The flash sale price for this pack is just £89!

This is a VERY LIMITED offer.

The pack normally sells for £790 in the Charm Offensive store...

That's nearly 90% off!

Frequently Asked Questions

  • How do I use these templates?

    You can schedule these emails to be sent after you've sent your initial cold email or message. I personally would leave a week between follow-up messages out of common courtesy. I figure if I'm going to be an uninvited guest in their inbox, I'll a) try to make them smile and b) Not pester them too frequently with my sales messages.

    Some people are more aggressive in their follow-ups, leaving 3 or 4 days between them, rather than waiting a full week like I do. Your sensibilities may vary. You do you 🙂

    It’s time to bring the charm to opt-in email marketing. 

    Instead of using a bland autoresponder sequence that doesn’t even get read, you can deploy one that will make your prospects smirk, smile, or laugh out loud - and then hit the reply button, or book a sales call.

  • Do I have these templates?!

    The only templates you might have are the two free bonuses - The original Charm Offensive magic email sequence and the 5-stages of grief sequence. Unless you purchased the pre-sale offer or the pack earlier this year, you don't have any of the templates in the main pack.

  • What niches do they work in?

    Any. They are not niche specific. If you're targeting humans, these templates will work. If you're not, you have other problems. 😀
  • How are these different to your other templates?

    These are not cold pitch templates.

    These sequences are to be sent to new opt-in email subscribers to your mailing list. I’ve never released a pack of autoresponder email sequences before. This is the first one.
  • How can they work across so many niches without needing to be totally rewritten?

    Charming templates primarily work because they stand out and make prospects smile. This type of copy translates to any niche. There's no dependence on hyper-specific copy that will only resonate for a given pain point or niche.

What are you waiting for?

Buy now to secure it at a never-to-be-seen-again huge discount:

£790 £89 / $119


PROOF that Jon Buchan's stuff works even in difficult, hard-to-sell b2b niches. One of my agency clients generated 3 appointments in 1 week all from a modified version of his carefully-crafted and closely-guarded* cold email sequence.

*Upon further research however, I understand that depositing funds electronically to Jon's bank account via credit card or paypal will unlock these secrets for you...


JON BUCHAN  //  Founder, Charm Offensive

A good few years ago, I was desperate for sales after my word of mouth work dried up.

I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.

To my astonishment, it worked. I got the most amazing complimentary responses and requests for calls/meetings, from senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands. Symantec and Hewlett Packard became clients.

All because of a crazy cold pitch.

I decided to start teaching others my unorthodox approach to cold pitching. People listened to my weird advice and found that it worked for them, too.

That's what Charm Offensive is all about: getting the attention of busy people.

Jon Buchan

Copyright 2020 Logical Absurdity Ltd T/A Charm Offensive.