Charm Offensive

Welcome to Charm Offensive. You’ll more than likely not regret visiting this website.

What’s this all about then?

A good few years ago, I was desperate for sales after my word of mouth work dried up.

I got hellishly drunk one night and wrote a completely absurd cold email.

I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.

To my astonishment, it worked. I can't attach images to this post but I got the most amazing complimentary responses and requests for calls/meetings.

My favourite one succinctly said "My colleague forwarded me your spam email and we would like to meet you to discuss opportunities."

I’ve met with senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands, exciting start-ups and regular ol’ SMEs.

I’ve used this same style to get senior editors at large publications to respond to me and publish my clients content. I’ve used it to help people get as many job interviews as they want - and to meet people I really look up to.

I figured out a way to get the attention of busy people by accident. In March 2017, I started a Facebook group and started telling the world about my unorthodox cold emails.

Much to my amazement, it took off. People listened to me. They implemented my advice. They got amazing results.

I got addicted to this little feedback loop and redoubled my efforts. I started appearing on podcasts to speak about my weird little tribe. People started writing stories about me.

The group kept growing. My email list kept growing. I started producing courses, template packs, and other paid content. Before I knew it, it was my full-time job.

I teach people how to get the attention of their ideal clients, how to generate PR coverage, how to build a following online (like I’ve done in this last year), how to write entertaining copy and whatever else I think will help my audience prosper.

I’ve now turned all of those materials into a subscription offering known as the Charm Offensive Professional Stash. 

Jon Buchan

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