Charm Offensive Professional Subscription

Access an ever growing stash of guides, templates, training videos and courses combined with a community of charming success seekers...

The Charm Offensive Professional Subscription is open for enrolment.

Who is it for?

It’s for freelancers, agency owners, sales professionals, copywriters, marketers, and anyone else who wishes to become more successful online.

If you’ve never sent a cold pitch or done a sales call in your life, Charm Offensive Professional is for you.

If you’ve got a few clients but rely on word of mouth to get new clients and want to be more proactive in your sales tactics, Charm Offensive Professional is for you.

If you’ve been going for several years and want to take some ‘big leaps’ and take your business to the next level, Charm Offensive Professional is for you.

If you want to move from working with smaller clients to big brands or whoever your ‘dream clients’ are, Charm Offensive Professional is for you.

If you want to be able to get PR coverage for your business or for your clients, Charm Offensive Professional is for you.

If you've want to add a new revenue stream where you sell your expertise at scale by building a profitable 'tribe' like Charm Offensive, Charm Offensive Professional is for you. 

If you want to be part of a supportive community of other digital entrepreneurs and marketers, Charm Offensive Professional is for you.

The subscription comes complete with a private Professional Charmers Facebook Group where you can interact with other ambitious charmers, suggest new content to be created, and take part in our monthly group mastermind sessions.

Let’s take a look what’s already in the vault.

What's already included in your Charm Offensive Professional Subscription?

Courses & Trainings

Always Be Winning
My Original Unorthodox Lead Generation Course
(Value: $647)

Always Be Winning puts you in a position where you are never worried about how you’re gonna find new clients. 

You’re always going to have opportunities.

You can get in front of any type of business. It doesn’t matter if it’s a local business, an exciting and innovative start up, or a global brand.

You can meet any type of person - even if they’re a journalist at a national publication, an industry expert you look up to, or the CEO of a gigantic corporation.

You will be able to open opportunities for yourself whenever you want - and when you’re able to do that, life gets really exciting.

I never thought I’d give this information away - which I guess is why I’m selling it instead. 

Always Be Winning comes in 4 modules:

Your Pitch To The World

The first part is about crafting your story, your pitch and your offering.

It is not about building a website, growing a social media following, or about building an email list. This course will show you how to succeed without needing those!

  • Develop an offering that’s compelling and specific
  • Find out who your ideal clients are
  • Write the perfect story that endears you to your prospects
  • Craft a succinct one line pitch that will intrigue your prospects
  • Create a LinkedIn profile that gets attention and builds credibility and interest

Disarm With Charm

  • Find your ideal clients online and get their contact details.
  • How to write compelling copy for your cold approaches through cold email, direct mail and LinkedIn.
  • This won’t be a generic, boring approach that gets ignored.
  • I’ll show you how to do it the “Charm Offensive” way - an approach that cuts through the noise and gets your target customers to actually respond and want to talk to you.
  • How to go the extra mile for when you want to get the attention of your dream clients.
  • How to manage the whole process so you build opportunities for yourself right now - and in the coming weeks, months and years.

Build Your Influence Online

That’s the outbound stuff sorted, but you also want leads to come to you.

I’ll show you how to build your influence online using the same cold pitching tactics you use to generate leads.

  • Find and invite yourself on podcasts that your clients listen to.
  • How to find and convince journalists and other influencers to write about you.
  • How to write content on social media that intrigues your audience and builds their interest in you over time.
  • How to start a Facebook group around your area of expertise.

Conversations Into Cash

You’ve got a response, now what?

This set of training videos shows you how to follow up with interested prospects, the questions to ask before a sales call, during a call sales call and how to create and send a proposal that has the best chance of winning the deal.

  • How to impress prospects on sales calls and in sales meetings

  • What to research and ask before the call or meeting

  • How to open the call or meeting

  • What questions to ask

  • How to follow up after the call or meeting

  • How to create a proposal that stands out

  • How to send the perfect email that gives you the best chance of winning. How to really pull at all the stops, for when you want to win those dream clients.

Inspiring Influence - Tribe Building / Selling Your Expertise At Scale
(Value: $789)

Want to run your own tribe and sell your expertise at scale? This course takes you from how to decide what your tribe should be about, to growing it organically, to launching your first digital products.

There's nothing wrong with selling your time, but time is finite. At a certain point, the only way to make more money is to charge more for your time. 

Digital products are infinitely scalable. You can help more people by distilling your expertise down into digital products. Your expertise can be sold many times over.

This course will show you how you how to add a new revenue stream to your existing business.

The Course Modules:

  • Launch - Developing the theme/hook, creating your group & email list, creating your first lead magnet, creating your first posts & acquiring your first 100 members

  • Engage - Creating content that gets engagement, creating a community ‘feel’ and catering to the needs of your audience while still leading

  • Grow - Using growth hacking techniques, posting ethically in other ‘complementary’ groups, putting yourself out there, building relationships with other influencers and building an engine of social proof

  • Sell - Asking your audience what they want, productising your expertise, developing your first products and launching your first course

Have Your Way With Words - Learn how to write copy that captivates and charms
(Value: $1,495)

If you’d like to learn how to write more entertaining and captivating copy, Have Your Way With Words is for you. This includes my ‘humour writing’ template pack which includes templates and explainer videos for writing funny articles, emails, Facebook ads, satirical pieces and social media content.

The course includes the following trainings:

  • The Fundamentals Of Comedy - SURPRISE!!! This session introduces the key principles of comedy.

  • Formulas That Produce Funny - This module goes into detail on all of the little clever tricks and nuances you can use in your copy to misdirect the reader and make them laugh out loud like a crazy person.
  • Spice Up Your Copy - Not every sentence can be funny but every sentence can be an enjoyable read. This module covers rhetorical and stylistic devices for you to use to spice up copy that would have otherwise been relegated to a life of terminal blandness.
  • Rhetorical Devices - There's a reason we revere great speeches. We look at some of the rhetorical devices they use and how you can apply them to make your copy more profound and rememberable. 

  • Stylistic Tricks - Practice these and before you know it... BANG! You'll be writing sickly sweet sentences that seduce anyone lucky enough to be reading them.

Have Your Way With Words comes with it's  own pack of templates that come with explainer videos:
  • Articles That Amuse - "Please god, I don't want to write another '7 top secrets' article." You don't have to. Those days are over after this session.
  • Strategic Satire - Got an opinion? Want to prove that other people on the Internet are wrong? This session will show you how to use satire to put those wrong people in their place in the smartest, smuggest and most satisfying way possible.
  • Cold Pitching That Doesn't Absolutely Suck - Learn how to write to important strangers and have them respond with "Oh my god, I loved your email! We should be business friends. How do we work together?" instead of "NEVER EVER EMAIL ME AGAIN, YOU FILTHY MISCREANT!"
  • Palatable Social Media Ads - Want to advertise on Facebook (or other social network)? Don't want to become another one of those obnoxious douchebags that interrupt your newsfeed with their trite nonsense? This session is for you.
  • Broadcast Emails That Don't Make You Hate Yourself - Learn how to write disarming emails that sell without having to type sentences that make you think "Where did I go wrong in my life? I'm not the person I thought I was. I should just end it all right now."
  • Social Media Content That Sells Without Sleaze - Similar to writing broadcast emails but the platform is different. As such, the approach is a little different too.
  • Social Media Content That Educates and Entertains - Teach people without boring them to death and find yourself on the receiving end of a delectable cocktail of likes, haha-reacts and pleasant comments.

The Offensively Easy Launch Formula
(Value: $347)

It's the one phone notification I can never get annoyed with.If you'd like to do launches that drain your phone battery, read on...

I always wondered "Will my unorthodox Charm Offensive copywriting style would transfer from the world of cold pitches to the world of launches?"

It turns out, it does, but with modifications. When I first started doing this... I got a lot wrong. I used to hate launches. Now I love them! (See screenshot above 😀 )

You know my approach is different.

I'm constantly trying things out and keeping what works. Instead of having to do the same, I've done the hard work for you, saving you time, money and varying levels of anguish.

The Offensively Easy Launch Formula shows you:
  • The exact copy I use for my emails, posts with comments explaining each element.

  • The social media platforms I use to promote my launches, and how I boost my reach and get as much exposure as possible.

  • How I create an irresistible offer that my audience craves and will help them succeed.

  • The technology I use to make the magic (or at least science) happen.

  • The persuasive elements I use to maximise sales throughout my campaigns.

  • The schedule I use for my launches, so you know not just what to do, but when to do it.

  • How I use segmentation to generate additional sales from my email list.

  • How I generate sales for my products once the initial launch period is over.

  • A training video showing how all the pieces of the puzzle fit together, meaning you can easily replicate what I'm doing.

  • Organic Opt-in Tactics Training - Learn how I add new leads to my email list organically using social media and growth hacking tactics.

  • My Simple Facebook Ad Strategy - I run through how I use Facebook ads to generate opt-ins and boost awareness of my launches and flash sales. 

All In One B2B Charming Copy Template Pack
(Value $497)

Get my entire pack of templates for freelancers, agencies and other b2b suppliers.

This includes templates for:

  • Booking sales calls & meetings with even the busiest, most senior contacts.
  • Inviting yourself onto podcasts that your audience listens to.

  • Reconnecting with old clients to get repeat business.
  • Getting the attention of influencers to promote you or your clients products, or just to make yourself known.

  • Following up with a prospect hasn’t replied to your proposal, without seeming ‘pushy’ or desperate.
  • Sending direct messages on Facebook, LinkedIn and Instagram that stand out and get responded to.

  • Following up with prospects you’ve met at events, seminars or meet ups.
  • Booking as many job interviews as you need.

  • Contacting journalists for link building, PR or content marketing purposes.

  • Inviting prospects to your events, seminars and meet ups.

  • Breaking the ice with potential partners with the aim of developing mutually beneficial relationships, e.g. You may run a digital marketing agency and wish to partner with a design agency so you can refer clients to each other.
  • Arranging interviews with sought-after experts in your industry.

  • Booking yourself speaking engagements at key events.
  • Retaining more clients with a monthly ‘How are we doing?” email.

  • Sending that final ‘break up’ email of your sequence that charms even the busiest, most reluctant prospect into replying.
  • Dealing with the response "What will it cost?" when you need far more information to be able to put a quote together.

  • Getting your foot in the door in new niches where you have no experience or case studies to support you.
  • The Invoice Chasing Email - Use this email for when a client STILL hasn't paid your invoice. 

  • There are two versions of this email. One for smaller businesses with no accounts department and one for larger businesses with enormous impenetrable accounts departments.
  • The Cross Sell Email - For charming your clients into pursuing other services you offer.

  • The Upsell Email - Persuading your clients to spend more money with you by buying more time or offering a higher level of service.
  • The Retainer Email - For convincing clients they'd be better off on retainer, rather than working on a project to project basis.

  • The "Crazy Idea" Email - For asking your clients to consider a 'crazy' idea you have that would help them achieve their goals.
  • The "Change of Strategy" Email - For when a campaign hasn't gone as well as you'd expect. You did everything you needed to, but the results aren't as you'd like. Use this email to inform your client and suggest a new direction.

  • The "I Messed Up" Email - Not every campaign can go well. Sometimes, we are at fault. Use this email to proactively own up and suggest ways to improve the situation.
  • The Webinar Invite Email - A humorous, 'non-hype' email that convinces the recipient to register for your webinar.

  • The "Thank You For Being Awesome" Email - Use this email to reward your best employees, freelancers and suppliers for when they've gone above and beyond what's expected.
  • The Two Punch Combo - A template for an unusual direct mail piece and a follow up email.  This method is extremely effective for getting the attention of busy prospects who are inundated with emails.
  • The LinkedIn Invite/Follow Up Message Combo - A template to use for sending entertaining LinkedIn connection requests that a follow up disarming direct message.

  • The "I need more information before I can give you a price" email. Use this for responding to clients who are asking for a quote a little too early in the process.

  • The Upwork Cover Letter Template - For winning pitches on Upwork. This includes an explainer video.

  • The 'Get a job at a marketing agency' Template - Get full time, part time or freelance work at marketing agencies in your local area using this template. Comes with training video showing you the full process.

  • The LinkedIn -> Facebook Group Template - A template for messaging your contacts at LinkedIn, asking them to join your Facebook Group. 

  • The Ask for Referrals template - Get your existing clients and contacts to send you leads.

  • The Testimonial Request template - Get your existing clients to send you gushing testimonials that will help you win new business.

  • The Joint Venture email - For connecting with other businesses, asking them if they'd be interested in a mutually beneficial relationship.

  • Charming eCommerce email templates -  Witty emails to send to customers when they've ordered abandoned their cart or ordered a product.

  • The Charming Handwritten Letter Template Pack - 3 templates for creative direct mail campaigns that will generate exceptionally high response rates.

Miscellaneous Awesome Bonus Materials
Magic Email Training

My 'magic cold email training' which runs through one of my most successful cold email templates line by line.
Value: $129

Creative Swipe File

My swipe file of awesome, daring, disruptive website copy, emails, guerrilla marketing, direct mail campaigns, pr campaigns and content marketing.
Value: $14

Dominate 2018 Webinar

This webinar reveals the exact strategies, growth hacks and other tips and tricks I'll be using to expand my business in 2018.
Value: $29

Promote Yourself Playbook

This training video runs through 10 quick and easy tactics to generate leads immediately.
Value: $100

Facebook Group Blueprint

This training video shows you how I grew my Facebook group from 0 to 1,000 members in 30 days and to over 7,000 members in 11 months.
It runs through the type of content to create and the tactics used to grow the membership without having to pay for ads.
Value: $99

Best of Charm Offensive

This 141-page ebook contains the best Charm Offensive posts since the group began in March 2017. This will save you from potentially irritating scrolling related injuries.
Value: $19


This ebook features lessons on tribe building, mindset, growth hacking and everything in between.
Value: $29

What’s being added to the Charm Offensive Professional soon?

Charming Lead Generation Template Pack

(Value: $500)

This brand new template pack contains sales call generating cold pitch copy templates for freelance professionals including:

  • Freelance marketers
  • Freelance copywriters
  • Freelance content writers
  • Freelance developers
  • Freelance PR professionals
  • Freelance Facebook advertising consultants
  • Freelance lead generation consultants
  • Freelance coach / consultants
  • Freelance UX consultants
  • Freelance CRO consultants
  • Freelance accountants
  • Freelance finance professionals
  • Freelance legal professionals
  • Freelance business coaches / consultants
  • Freelance business development professionals

This pack contains sales / meeting generating cold pitch copy templates for the following types of agency:

  • Copywriting agencies
  • Content marketing agencies
  • Social media marketing agencies
  • Facebook ad agencies
  • SEO agencies
  • PPC agencies
  • Web design agencies
  • Web development agencies
  • Graphic design agencies
  • UX agencies
  • CRO agencies
  • Business development agencies
  • Business coaching agencies & consultancies 

The pack also contains templates for the following professional services companies to generate sales opportunities:

  • Accountancy practices
  • Financial consultancies
  • Legal firms
  • Real estate firms

7-Part Funny Follow Up Email Sequence

You've got templates for your direct mail or first cold email.

Now you need to add follow up emails.

Simply copy and paste these 7 follow-up emails into your email marketing platform and you'll maximise response rates from your campaigns.

Bonus: Creative Direct Mail Bonus Pack

The pre-sale offer comes with a creative direct mail campaign bonus pack.

This contains several creative direct mail pieces and the charming copy to include. Use these to maximise response rates from prospects that are impossible to reach through email, social media or telephone.

Use this pack to get responses from even the most sought-after prospects.

Bonus: Training Video

This pack will contain a training video showing you how to use these templates to best effect.

How we won Symantec, a $multibillion company as a client  - Value $789

This training goes through the full process we went through to secure Symantec as a client.

Symantec are a multibillion dollar a year company. Their most well known brand is Norton Antivirus.

I remember the day we won them well...

Winning Symantec involved a lot more than sending a silly email. 

That just got the ball rolling. As a small agency, we had to impress. Big clients often prefer to play it safe and hire large agencies, seeing as them as less risky. We had to go out of our way to show Symantec that we were the best choice for their social media and content marketing needs.

This training covers:

  • Opening - How we opened the deal. This bits obvious. We went the silly ferret email.

  • Getting a call - We will show you how we transitioned from positive response to an initial call.

  • Getting a meeting - Learn what we offered Symantec so they agreed to an in-person meeting and what we prepared for and what we presented at this first meeting.

  • The pitches - What we presented in our meetings with Symantec. This involved a lot of pitching not only our way of doing things, but specific ideas that fit within the brief provided.

  • Brainstorming ideas - How we developed ideas to present to Symantec.

  • Closing - What we did in the final pitch and how we followed up to bring close the deal.

If you want to learn how to win BIG name clients, this training is for you.

Creative Pitching  - Value $300

This is my brand new lead generation course. I’ve learned a lot about creating courses in the last year. This is going to be my flagship ‘get new clients’ course.

This course will cover how to stand out and get the attention of your ideal clients through cold pitching, social selling and content marketing.

Charming B2B Facebook Ads Templates - Value: $​300

This pack will contain unorthodox Facebook ad templates for professional freelancers and agencies.

These will be focused on building your email list and winning new clients.

Content Marketing Masterclass - Value: $200

This training will take you through the process for getting your content published on authoritative websites. I've got my client's content featured on the BBC, The Guardian, Times, Telegraph, Time, VentureBeat,, Inc, Hubspot and many more international and national publications.

This training will show you the exact process used to generate coverage on some of the web's biggest websites.

How To Brainstorm Training - Value: $100

This training will show you how to brainstorm creative ideas for marketing and outbound sales campaigns.

Charming Sales Copywriting Training - Value: $300

Learn how to write charming sales letters that persuade prospects to hit the buy button.

Charming Broadcast Emails - Value: $300

I get so many comments from people saying my emails are the only 'marketer' emails they enjoy reading. I sell in most of my emails too! 

If you'd like to learn how to write disarming but persuasive emails to my list that generate sales, this training is for you.

Offensively Easy Social Selling - Value: $300

I'll be working with some of the foremost experts in social selling to create a set of training videos showing you how to master the art of social selling.

This will be a prescriptive, step by step guide and will include a pack of charming social content templates that you can amend to your needs.

The Charm Offensive Daring PR Masterclass - $200

This training will show you how to generate PR coverage for any business by creating daring pitches that journalists will love to cover. They have targets to hit. You can help them by creating stories that people can't resist sharing. 

This masterclass shows you the full process for generating national and international PR coverage for free.

The Charm Offensive Guide to Search Engine Marketing - $300

This training will run through what you need to know about search engine optimisation and pay per click marketing campaigns. This will give you all the information you need without giving you information overload. 

It'll come with some 'charming' approaches on how to write ad creative and meta tags that stand out from the crowd.

Limited Time Offer - One to One Coaching Call

If you sign up today, you'll get a complementary one to one call. Ask me anything. I can help you with strategy. I can review your copy. However you wish to use your time is up to you.

Charm Offensive Print Newsletter

Subscription to the Charm Offensive Print Newsletter usually costs $99 per month.

If you wish to subscribe to both Charm Offensive Professional and the Charm Offensive Print Newsletter, you can do so at a discount when signing up. 

The debut edition contains articles showing you how to:

  • Create a funny Facebook Ad that generates qualified b2b leads
  • How to create a niche
  • How we won a $multibillion client
  • Write a funny sentence - The key routes to comedic copy.
  • Use humour to gain an unfair advantage even if you’re in a ‘boring’ industry.
  • Put together a ‘Flat Wanted’ ad that goes viral and gets you a new place and dates!
  • Grow a Facebook Group from 0 to 1,000 members in 30 days.
  • Easily get media coverage for your small business.
  • Write an entertaining promo video that generates leads
  • Generate qualified leads on LinkedIn without ever sending a cold pitch.
  • Use a reliable story structure formula to go viral.
  • Treat your customers like kings - even as you scale.
  • Use LinkedIn ads to get the customer service you deserve.
  • Incorporate the seven deadly sins in your copy.
  • Pitch without being pushy - How to sell without relying on the pitch.
  • Seduce your market when your hands are tied - What do you do if the market you’re in prevents you from advertising on Facebook or Google?

    It also contains:

  • A feature on the marketing secrets from darkweb’s own Heisenberg
  • Lessons in showmanship from a professional magician and award-winning stand-up comedian
  • The “10 growth hacks you need to get your startup off the ground, so your head doesn't explode.”
Charm Offensive Professionals Facebook Group

You'll also get access to an exclusive Charm Offensive Professionals Facebook Group.

The group will have the veneer of democracy. If the group demands a training on a certain topic, I may be forced to create it. If there are templates people want, I guess I'll be forced to make them!

Twice a week, we run creative brainstorm sessions. We vary the times to make it fair on people of all timezones.

If you need help with creative, copy, tactics or have some other business related issue, bring it to a brainstorm!

You even get access to all the replays of the all the previous creative brainstorm sessions.

The content in this subscription is amazing.

The community is the icing on an already delicious cake. 😀

Let's Summarise... What do you get?

The Charm Offensive 'Stash' ​includes:

  • Always Be Winning - $1495
  • Inspiring Influence - $789
  • Have Your Way With Words - $1,495
  • Offensively Easy Launch Formula  - $347
  • B2B All In One Charming Template Pack - $497
  • All the Little Bonuses - $419
  • One to One Coaching Call - $527
  • Upwork Cover Letter Template Pack - $396
  • How we won Symantec (a multibillion-dollar revenue company) as a client - $789 (in production)
  • Creative Pitching - $497 (in production)
  • Charming Facebook Ads Template Pack - $297 (in production)
  • Content Marketing Masterclass - $499 (coming soon)
  • How to Brainstorm Training - $99 (coming soon)
  • Charming Broadcast Emails Training - $647 (in production)
  • Offensively Easy Social Selling - $299 (coming soon)
  • Easy B2B Facebook Ads Training - $200 (coming soon)
  • LinkedIn Ads Template Pack - $300 (coming soon)
  • Reddit Ads Template Pack -$300 (coming soon)
  • Promoted Tweets Template Pack - $200 (coming soon)
  • Reliably Viral - Viral Marketing Training - $400 (coming soon)
  • How To Launch A Print Zine Training - $400 (coming soon)

Total Value: $10,592 (...and this will increase as I keep adding more and more content!)

Does my stuff work?

(click to zoom)

The testimonial below is from Mike Floyd.

He's a Virtual Chief Financial Officer.

Finance is meant to be one of those 'unsexy' industries where the Charm Offensive approach shouldn't work, right?


The Charm Offensive approach doesn't discriminate by job title.

Check out what Mike had to say...

To finish off, here's a creative testimonial from Charm Offensive Professional member, Beki Dunmire:

Video Testimonials

Ready to sign up?

Become a professional subscriber and get access to all of these materials.

If you were to purchase all these items separately, it would cost you $10,592. This value is only going to increase as I keep adding more material.

You'll also get access to the Charm Offensive Professionals Facebook Group.

I'll be adding new premium content every month.

My aim is to make this subscription increasingly valuable every month.

I'm never going to stop adding new materials.





Access to all of the materials

Access to all new materials

Access to Professionals Facebook Group

Invitation to weekly Creative Brainstorm Sessions

$99 / Month

Go Getter

Access to all of the materials

Access to all new materials

Access to Professionals Facebook Group

Invitation to weekly Creative Brainstorm Sessions 

Monthly print newsletter subscription (50% Discount!)

$149 / Month


Access to all of the materials

Access to all new materials

Access to Professionals Facebook Group

Invitation to weekly Creative Brainstorm Sessions 

Monthly print newsletter subscription (50% Discount!)

My Skype Username - Message me any time and I'll do my best to help.

One 1-2-1 Coaching Call / Month

$490 / Month

30-Day Money Back Guarantee

If you sign up and don't think this is for you, you can get a no questions asked refund within 14 days of your purchase.

Frequently Asked Questions

I already bought some templates and a course from you, why should I sign up?

I doubt you have all the content in the 'stash' so far. Even if you do, I'll be adding new material to the Charm Offensive Stash every single month.

My aim is to make this subscription more and more valuable. If you sign up today, you'll pay $99 per month for life, even if the price increases.

Can I cancel any time?

Yep. Any time you want. My aim is to make you not want to do that. 🙂

Can I upgrade or downgrade my account at any time?
Any time you want. Just change the settings in your account.

What are your plans for this subscription offering?

I want to turn it into the most useful and valuable toolkit for digital entrepreneurs. I want to keep adding new ebooks, training videos, courses, template packs and other media that helps you succeed. 

The private Facebook Group will host regular AMA sessions with me, group mastermind calls and a constant stream of pep talks to inspire you to keep working hard and achieving your goals.

Will I still be able to buy your products standalone?

Yep. I'm more than happy for you to pay me for individual products. I would suggest that if you purchase my products regularly, this subscription will be better value for money.

Why should I sign up now?

You'll have access to tons of awesome material with more coming in the next 30 days. You'll also make sure you get locked in at the current pricing levels.

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