Charm Offensive Professional Subscription

Access an ever-growing stash of guides, templates, training videos and courses combined with a community of charming success seekers...

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What Are You Waiting For?

The Charm Offensive Professional Subscription is temporarily open for enrolment.

Who is it for?

It’s for freelancers, agency owners, sales professionals, copywriters, marketers, and anyone else who wishes to become more successful online.

If you’ve never sent a cold pitch or done a sales call in your life, Charm Offensive Professional is for you.

If you’ve got a few clients but rely on word of mouth to get new clients and want to be more proactive in your sales tactics, Charm Offensive Professional is for you.

If you’ve been going a while and want to take some ‘big leaps’ and take your business to the next level, Charm Offensive Professional is for you.

If you want to move from working with smaller clients to big brands or whoever your ‘dream clients’ are, Charm Offensive Professional is for you.

If you want to be able to get PR coverage for your business or for your clients, Charm Offensive Professional is for you.

If you want to add a new revenue stream where you sell your expertise at scale by building a profitable 'tribe' like Charm Offensive, Charm Offensive Professional is for you. 

If you want to get promoted in your job and get a pay rise for doing some awesome work winning new clients or customers, Charm Offensive Professional is for you.

If you want to be part of an actively supportive community of other digital entrepreneurs, marketers, sales professionals, freelancers, developers, copywriters, UK-based VAs, cartoonists, magicians, and other assorted but talented weirdos, Charm Offensive Professional is for you.

The subscription comes complete with a private Professional Charmers Facebook Group where you can interact with other ambitious charmers, suggest new content to be created, and take part in our twice-weekly group mastermind sessions.

Let’s take a look what’s already in the vault.

What's already included in your Charm Offensive Professional Subscription?

Courses & Trainings

Always Be Winning
The Original Unorthodox Lead Generation & Marketing Course
(Value: £1,999 & HUGELY SUCCESSFUL)


Always Be Winning puts you in a position where you are never worried about how you’re gonna find new clients. 

You’re always going to have opportunities.

You can get in front of any type of business. It doesn’t matter if it’s a local business, an exciting and innovative start up, or even a global brand. 

You can meet any type of person - even if they’re a journalist at a national publication, an industry expert you look up to, or the CEO of a gigantic corporation.

You will be able to open opportunities for yourself whenever you want - and when you’re able to do that, life gets really exciting.

I never thought I’d give this information away - which I guess is why I sold it instead. 

Always Be Winning comes in 4 modules:


Your Pitch To The World


The first part is about crafting your story, your pitch and your offering.

It is not about building a website, growing a social media following, or building an email list. This course will show you how to succeed without needing those!

  • Develop an offering that’s compelling and specific.
  • Find out who your ideal clients are.
  • Write the perfect story that endears you to your prospects.
  • Craft a succinct one line pitch that will intrigue your prospects.
  • Create a LinkedIn profile that gets attention and builds credibility and interest. 


Disarm With Charm


  • Find your ideal clients online and get their contact details.
  • How to write compelling copy for your cold approaches through cold email, direct mail, and LinkedIn.
  • This isn't a generic, boring approach that gets ignored.
     
  • I’ll show you how to do it the “Charm Offensive” way - an approach that cuts through the noise and gets your target customers to actually respond and want to talk to you.
  • How to go the extra mile when you want to get the attention of your dream clients.
     
  • How to manage the whole process so you build opportunities for yourself right now - and in the coming weeks, months, and years.


Build Your Influence

That’s the outbound stuff sorted, but you also want leads to come to you.

I’ll show you how to build your influence online using the same cold pitching tactics you use to generate leads.

  • Find and invite yourself on podcasts that your clients listen to.
     
  • How to find and convince journalists and other influencers to write about you.
     
  • How to write content on social media that intrigues your audience and builds their interest in you over time.
     
  • How to start a Facebook group around your area of expertise.


Conversations Into Cash

You’ve got a response, now what?

This set of training videos shows you how to follow up with interested prospects, the questions to ask before a sales call, during a call sales call, and how to create and send a proposal that has the best chance of winning the deal.

  • How to impress prospects on sales calls and in sales meetings.

  • What to research and ask before the call or meeting.

  • How to open the call or meeting.

  • What questions to ask.

  • How to follow up after the call or meeting.

  • How to create a proposal that stands out.

  • How to send the perfect email that gives you the best chance of winning. How to really pull at all the stops, for when you want to win those dream clients.

Inspiring Influence - Tribe Building / Selling Your Expertise at Scale

(Value: £789)

Want to run your own tribe and sell your expertise at scale? This course takes you from how to decide what your tribe should be about, to growing it organically, to launching your first digital products.

There's nothing wrong with selling your time, but time is finite. At a certain point, the only way to make more money is to charge more for your time. 

Digital products are infinitely scalable. You can help more people by distilling your expertise down into digital products.

Your expertise can be sold many times over.

This course will show you how you how to add a new revenue stream to your existing business.

The Course Modules:

  • Launch - Developing the theme/hook, creating your group & email list, creating your first lead magnet, creating your first posts & acquiring your first 100 members.

  • Engage - Creating content that gets engagement, creating a community ‘feel’ and catering to the needs of your audience while still leading.

  • Grow - Using growth hacking techniques, posting ethically in other ‘complementary’ groups, putting yourself out there, building relationships with other influencers, and building an engine of social proof.

  • Sell - Asking your audience what they want, productising your expertise, developing your first products and launching your first course.

Have Your Way With Words - Learn How to Write Copy that Captivates and Charms

(Value: £1,495)

If you’d like to learn how to write more entertaining and captivating copy, Have Your Way With Words is for you. This includes my ‘humour writing’ template pack which includes templates and explainer videos for writing funny articles, emails, Facebook ads, satirical pieces, and social media content.

The course includes the following trainings:

  • The Fundamentals Of Comedy - SURPRISE!!! This session introduces the key principles of comedy.

  • Formulas That Produce Funny - This module goes into detail on all of the little clever tricks and nuances you can use in your copy to misdirect the reader and make them laugh out loud like a crazy person.
  • Spice Up Your Copy - Not every sentence can be funny but every sentence can be an enjoyable read. This module covers rhetorical and stylistic devices for you to use to spice up copy that would have otherwise been relegated to a life of terminal blandness.
  • Rhetorical Devices - There's a reason we revere great speeches. We look at some of the rhetorical devices they use and how you can apply them to make your copy more profound and rememberable. 

  • Stylistic Tricks - Practice these and before you know it... BANG! You'll be writing sickly sweet sentences that seduce anyone lucky enough to be reading them.


Have Your Way With Words comes with it's own pack of templates with explainer videos:
  • Articles That Amuse - "Please god, I don't want to write another '7 top secrets' article." You don't have to. Those days are over after this session.
  • Strategic Satire - Got an opinion? Want to prove that other people on the Internet are wrong? This session will show you how to use satire to put those wrong people in their place in the smartest, smuggest, and most satisfying way possible.
  • Cold Pitching That Doesn't Absolutely Suck - Learn how to write to important strangers and have them respond with "Oh my god, I loved your email! We should be business friends. How do we work together?" instead of "NEVER EVER EMAIL ME AGAIN, YOU FILTHY MISCREANT!"
  • Palatable Social Media Ads - Want to advertise on Facebook (or other social network)? Don't want to become another one of those obnoxious douchebags that interrupt your newsfeed with their trite nonsense? This session is for you.
  • Broadcast Emails That Don't Make You Hate Yourself - Learn how to write disarming emails that sell without having to type sentences that make you think "Where did I go wrong in my life? I'm not the person I thought I was. I should just end it all right now."
  • Social Media Content That Sells Without Sleaze - Similar to writing broadcast emails but the platform is different. As such, the approach is a little different too.
  • Social Media Content That Educates and Entertains - Teach people without boring them to death and find yourself on the receiving end of a delectable cocktail of likes, haha-reacts, and pleasant comments.


Converts Like a Charm

(Value: £999)


My BRAND NEW course on how to use charm and humour to persuade and sell. It works:


This awesome new pack goes into great detail, as it includes an expansive 95 page ebook, and 5 training videos totalling over 3 hours, covering:

  • How to use these crafty coy little bullet points that evoke curiosity with their combination of vagueness and specificity. *ahem* 

  • Incorporate easy to use joke formulas such as “The hyperbole pack pedal”, “Words in their mouth”, “2 Hands” and a variety of others to add spunk, chutzpah, and moxie to your copy.

  • Use conflicting word combinations to make copy to maintain attention and make people smile

  • The counter-intuitive way of talking up your own self-interested goals to great persuasive effect

  • Quash your prospects objections with the “absurd scenario” technique

  • Deploy unorthodox calls to action to maximise click-through rates

  • Thwart the enemies of good copy: the immovable object (writer’s block) and the irresistible force (imposter syndrome)

  • Make the use of scarcity far more fun for everyone involved, while still maintaining its efficacy

  • A simple clever trick that uses informal and formal copy together to create humorous sentences

  • The common mindset issue that people have that prevents them from writing high-converting, charming, funny copy

  • How to provide ‘silly’ reasons for sales offers that make people laugh and reach for their wallets

  • A few crafty tricks to maximising open rates on your most crucial, time-sensitive pitch emails

  • The 5 key elements you need in any charming sales pitch

  • The ‘scenic route’ tactic to celebrate your successes without appearing arrogant, and to criticise others without being direct.

  • The ‘creative pattern interrupt’ techniques I use on social media to stop people from scrolling

  • The charming little lines I add to social media posts to boost engagement and reach significantly.

  • The clumsy, herky-jerky, sentence structure that when used, adds a sort of ‘comic-timing’ to your copy

  • The weird ‘metric humour’ trick I learned from watching my favourite sitcom growing up, Cheers.

  • A cunning, but lazy technique that uses specificity to make your copy resonate with more of your audience

  • An unorthodox post you can make on Facebook that will get enormous reach and promote whatever you want

  • A simple tactic you can use to generate a huge level of responses from the first email in your autoresponder sequence

  • How to write emails even when you’re in a bad mood or have no motivation or are recklessly hungover

  • The key elements to ask to be included in your client testimonials that will maximise their persuasive effect

  • How to make people want to click on links to your video testimonials, and engage with them on social media

  • The most cost-effective cosmetic that anyone can add to their copy to make themselves more likeable and to drive a ton more sales

  • Use the power of recognition to write funny in-jokes that will resonate with your audience, building a strong level of rapport in the process

  • Most effectively incorporate humorous storytelling into your sales copy, allowing you to generate an ROI from your memory of your life experiences. (Even some of the bad ones!)

  • The clever little rhetorical trick used by a former UK Prime Minister and several former US Presidents to make them appear more likeable, and how you can use this tactic in your copy

  • Write funny P.S. lines to finish your email with a wry smile

  • An overview of the various types of email I send, and their structure.

  • The writing mindset I learned from one of my favourite authors, Hunter S. Thompson and how you can use it to write more captivating and entertaining copy

  • What my top selling products are, why they are the top sellers, and how to create your own versions of these for your market

  • The amusing “tenuous transition” technique you can use to not so gently move in to your pitch

  • The tiny but crucial change I made to my pitch emails after seeing Ben Settle’s that completely changed how I wrote emails to my list

  • How to maximise the reach of any social media pitch post by doing one thing a little differently

  • How to do subtle “soft” promotion of your new product to build awareness and and anticipation

  • Generate genuine testimonials for your product before you’ve even sold a copy


Facebook Group Blueprint

(Value: £497)


If you want to learn how to start, grow, and monetise an engaged & profitable Facebook Group, you should read on...

Here's everything in this course:

Facebook Group Blueprint 2.0

This ebook & accompanying video training will show you how to:


  • Create ‘Theme Streams’ so your community think "a-ha, I’ll share that on {your excellent group}" when they see content that’s perfect for your members.
  • Create a culture where people share their success stories, inspiring other group members to take action (driving sales), and further boosting your credibility (persuasive social proof).
  • A blueprint for the first 90 days of running your group. The type of content to post. The growth tactics to use. And how to launch your first small product.
  • Get people to voluntarily share relevant content, questions, success stories, and their own contributions.
  • Curate content that genuinely helps your audience, while demonstrating your knowledge and boosting your credibility in the process.
  • How to schedule regularly highly-engaging content to ensure your audience is entertained.
  • Create playful promotional posts that people enjoy responding to, leading to massive engagement and huge reach.
  • Welcome your new group members in a way that gets attention, makes them smile, and gets them to write their first comment.
  • Figure out what products to make and if your audience will pay for them.
  • Learn the most efficient way to build new products and sell them quickly.
  • Generate inbound leads for one to one client work. You don’t have to sell information products to make running a Facebook Group worthwhile.
  • An overview of my first attempts at monetising Charm Offensive. The good, the bad, and the desperate.
  • How to quickly create enough information products that people will pay a monthly subscription fee to access all of them.
  • How to get inspiration from your own digital content consumption and use it to create relevant content that your audience can use to help improve their craft.
  • How to build goodwill with your audience, and have them excited for your plans and successes.
  • Invite the perfect ideal prospects to your group using LinkedIn’s extremely granular search functionality.
  • Use your personal profiles to promote your group and increase its membership.


Facebook Group Blueprint 2.0: 90 Day Action Plan

A HUGE 183 page swipe file of some of the most important posts made in the Charm Offensive Facebook Group in its first 90 days, along with explanations to the tactics, aims, and effects of each one.

Plus outline instructions on what you need to do in the first 90 days when you launch YOUR group.

BONUS: Facebook Group Blueprint 2.0: High Converting Launch Posts Swipe File

This swipe file contains the 15 highest-converting launch and sales posts from the Charm Offensive group. Very handy for inspiration when you're selling through your group.


The Offensively Easy Launch Formula

(Value: £347)

It's the one phone notification I can never get annoyed with. If you'd like to do launches that drain your phone battery, read on...

I always wondered "Will my unorthodox Charm Offensive copywriting style transfer from the world of cold pitches to the world of launches?"

It turns out, it does, but with modifications. When I first started doing this... I got a lot wrong. I used to hate launches. Now I love them! (See screenshot above 😀 )

You know my approach is different.

I'm constantly trying things out and keeping what works. Instead of having to do the same, I've done the hard work for you, saving you time, money, and varying levels of anguish.

The Offensively Easy Launch Formula shows you:

  • The exact copy I use for my emails and posts, with comments explaining each element.

  • The social media platforms I use to promote my launches, and how I boost my reach and get as much exposure as possible.

  • How I create an irresistible offer that my audience craves and will help them succeed.

  • The technology I use to make the magic (or at least science) happen.

  • The persuasive elements I use to maximise sales throughout my campaigns.

  • The schedule I use for my launches, so you know not just what to do, but when to do it.

  • How I use segmentation to generate additional sales from my email list.

  • How I generate sales for my products once the initial launch period is over.

  • A training video showing how all the pieces of the puzzle fit together, so you can easily replicate what I'm doing.

  • Organic Opt-in Tactics Training - Learn how I add new leads to my email list organically using social media and growth hacking tactics.

  • My Simple Facebook Ad Strategy - I run through how I use Facebook ads to generate opt-ins and boost awareness of my launches and flash sales. 

How to win a MegaClient

(Value: £499)

This training goes through the full process we went through to secure Symantec as a client.

Symantec is a $4 billion a year company. Their most well-known brand is Norton Antivirus, but they make most of their money from huge B2B contracts with other massive corporations.

We'd won business with some decent companies already, but really we were just starting out - and this contract was game-changing. We'd never seen this much money before! And then we used this system to win more enterprise clients with big budgets.

I remember the day we won them...

Winning Symantec involved a lot more than sending a silly cold email. 

That just got the ball rolling. As a small agency, we had to impress. Big clients often prefer to play it safe and hire big agencies, seeing them as less risky. We had to go out of our way to show Symantec that we were the best choice for their social media and content marketing needs.

This training covers:

  • Opening - How we opened the deal. This bit's obvious. We went the silly ferret email.

  • Getting a call - We will show you how we transitioned from positive response to an initial call.

  • Getting a Meeting - Learn what we offered Symantec so they agreed to an in-person meeting and what we prepared for and what we presented at this first meeting.

  • Positioning - You'll get full explanations of the 7 Sales Hooks that we used repeatedly - including to win this megacorp.

  • The Pitches - What we presented in our meetings with Symantec. This involved a lot of pitching not only our way of doing things, but specific ideas that fit within the brief provided.

  • Brainstorming Ideas - How we developed ideas to present to Symantec.

  • The Clever Shortcut that saved us time and the client money - learn the simple tactic we used to ensure our creative would be successful; make a win-win-win scenario for our agency, the client, and journalists; and inoculate Symantec from wasting money.

  • Closing - What we did in the final pitch and how we followed up to bring close the deal.

  • The Psychological Principles - a rundown of the underlying persuasion techniques we used throughout the process.


What you get in this pack:

  • The full eBook which covers in detail every step of the process, and all the tactics you can use to win new clients for yourself.

  • A video training explaining all the elements of the whole successful pitch process, plus some insight into the psychology and sales hooks used.

  • The exact email we used to get the initial response, plus a templated version for you to adapt and use to get new clients on the hook.

How to Create a Niche

(Value: £297)

This ebook and video training pack shows you how to create your own weird little sub-niche, just like Charm Offensive.

It covers:


  • How I launched an ebook to build my following before starting the Charm Offensive Facebook Group.
  • The key questions to ask yourself in your pursuit of creating something captivating, unique, and saleable.
  • How to use ‘media hacking’ and other crafty tactics to build awareness at speed.
  • How to use LinkedIn’s laser targeted search functionality to find and recruit new tribe members at scale.
  • The secrets to building mutually beneficial relationships with other influencers.
  • How to make every interaction matter, ensuring you build not just tribe members, but enthusiastic advocates of your message.
  • A 30-day plan for launching a Facebook Group and email list and growing it to 1,000 members.
  • How to monetise your newly created tribe.

Templates

All In One B2B Charming Copy Template Pack

(Value: £1,499)

Get my entire pack of templates for freelancers, agencies, and other B2B suppliers.

This includes templates for:

  • Booking sales calls & meetings with even the busiest, most senior contacts.
  • Inviting yourself onto podcasts that your audience listens to.

  • Reconnecting with old clients to get repeat business.
  • Getting the attention of influencers to promote you or your clients' products, or just to make yourself known.

  • Following up with a prospect who hasn’t replied to your proposal, without seeming ‘pushy’ or desperate.
  • Sending direct messages on Facebook, LinkedIn, and Instagram that stand out and get responded to.

  • Following up with prospects you’ve met at events, seminars, or meet ups.
  • Booking as many job interviews as you need.

  • Contacting journalists for link building, PR, or content marketing purposes.

  • Inviting prospects to your events, seminars, and meet ups.

  • Breaking the ice with potential partners with the aim of developing mutually beneficial relationships, e.g. You may run a digital marketing agency and wish to partner with a design agency so you can refer clients to each other.
  • Arranging interviews with sought-after experts in your industry.

  • Booking yourself speaking engagements at key events.
  • Retaining more clients with a monthly ‘How are we doing?” email.

  • Sending that final ‘break up’ email of your sequence that charms even the busiest, most reluctant prospect into replying.
  • Dealing with the response "What will it cost?" when you need far more information to be able to put a quote together.

  • Getting your foot in the door in new niches where you have no experience or case studies to support you.
  • The Invoice Chasing Email - Use this email when a client STILL hasn't paid your invoice. There are two versions of this email. One for smaller businesses with no accounts department and one for larger businesses with enormous impenetrable accounts departments.
  • The Cross Sell Email - For charming your clients into pursuing other services you offer.

  • The Upsell Email - Persuading your clients to spend more money with you by buying more time or offering a higher level of service.
  • The Retainer Email - For convincing clients they'd be better off on retainer, rather than working on a project by project basis.

  • The "Crazy Idea" Email - For asking your clients to consider a 'crazy' idea you have that would help them achieve their goals.
  • The "Change of Strategy" Email - For when a campaign hasn't gone as well as you'd expect. You did everything you needed to, but the results aren't as you'd like. Use this email to inform your client and suggest a new direction.

  • The "I Messed Up" Email - Not every campaign can go well. Sometimes, we are at fault. Use this email to proactively own up and suggest ways to improve the situation.
  • The Webinar Invite Email - A humorous, 'non-hype' email that convinces the recipient to register for your webinar.

  • The "Thank You For Being Awesome" Email - Use this email to reward your best employees, freelancers, and suppliers for when they've gone above and beyond what's expected.
  • The Two Punch Combo - A template for an unusual direct mail piece and a follow up email.  This method is extremely effective for getting the attention of busy prospects who are inundated with emails.
  • The LinkedIn Invite/Follow Up Message Combo - A template to use for sending entertaining LinkedIn connection requests that a follow up disarming direct message.

  • The "I need more information before I can give you a price" email. Use this for responding to clients who are asking for a quote a little too early in the process.

  • The Upwork Cover Letter Template - For winning pitches on Upwork. This includes an explainer video.

  • The 'Get a job at a marketing agency' Template - Get full time, part time, or freelance work at marketing agencies in your local area using this template. Comes with training video showing you the full process.

  • The LinkedIn -> Facebook Group Template - A template for messaging your contacts on LinkedIn, asking them to join your Facebook Group.

  • The Ask for Referrals template - Get your existing clients and contacts to send you leads.

  • The Testimonial Request template - Get your existing clients to send you gushing testimonials that will help you win new business.

  • The Joint Venture email - For connecting with other businesses, asking them if they'd be interested in a mutually beneficial relationship.

  • Charming eCommerce email templates -  Witty emails to send to customers when they've abandoned their cart or ordered a product.

  • The Charming Handwritten Letter Template Pack - 3 templates for creative direct mail campaigns that will generate exceptionally high response rates.

Charming Lead Generation Template Pack

(Value: £499)

This pack contains templates for specific niches.

People had been yearning for templates specific to their offering.

This template pack is here to satiate that need.

You can use these to generate clients for yourself or even for your own clients.

You can become a lead generation agency using this templates.

Professional Services Charming Copy Template Pack

This template pack contains sales call generating cold pitch copy templates for freelance professionals including:

  • Marketers
  • Copywriters
  • Freelance content writers
  • Developers
  • SEOs
  • PPC consultants
  • PR professionals
  • UX consultants
  • CRO consultants
  • Accountants


This pack also contains sales / meeting generating cold pitch copy templates for the following types of agency:

  • Marketing agencies
  • Copywriting agencies
  • Social media marketing agencies
  • Accountancy firms
  • SEO agencies
  • PPC agencies
  • PR agencies
  • Web development agencies
  • UX agencies
  • CRO agencies

Charming LinkedIn Sales Template Pack

(Value: £396)


This pack includes effective direct message templates for:

  • Sending connection requests that your prospects will read and pique their curiosity enough that they will take a look at your profile (and accept your request).

  • A follow up message template for sending to your new connections that makes your prospects smile and reply positively.

  • Getting the attention of your dream clients in a way that shows you’re eager, but without coming off as a crazy fanboy / fangirl.

  • Congratulating your connections on their birthdays and new jobs/positions in a way that delights rather than annoys.

  • A template to send prospects for one of the most maligned LinkedIn notifications: “work anniversary” - but done in a way that will make your prospects smirk, smile, laugh out loud and hit the ‘reply’ button.

  • Congratulating connections on being featured in the news.

  • A cheeky little smirk-inducing message to send prospects who’ve been looking at your profile.

  • A ‘thank you’ message to send prospects who have started following you on LinkedIn.

  • A cold pitch template for responding to prospects who have posted on LinkedIn that they are looking for suppliers.

  • Generating recommendations from your old colleagues, suppliers, and other professional connections to boost the persuasive potential of your LinkedIn profile.

  • An outreach template to invite yourself onto podcasts and other media channels.

  • A simple direct message template just to say “I love your content.” to get on the radar of someone influential or that you look up to.


This pack also includes LinkedIn Newsfeed post templates for:

  • Pitching services and even gets them to tag colleagues, friends, and mortal enemies who they think would benefit from your services.
  • Celebrating good news (e.g. PR coverage or a new client win) without coming off as bragging.
  • Generating opt-ins to your email list using a lead magnet. This includes a crafty little tip for massively expanding the reach of these posts to maximise the number of successful opt-ins.



SPECIAL BONUS: Mini Training - How to Write a Funny LinkedIn Bio that Stands Out

The pack also contains a bonus mini training that shows you how to make your LinkedIn Bio more captivating. This guest training is provided my award-winning stand-up comedian and professional humorous copywriter friend, John Holt.

This mini training analyses several ‘normal’ LinkedIn bios, providing ideas on how the copy could be edited to become more light-hearted and funny. This training will show you some clever tactics for adding funny, and hopefully inspire you to give your own profile an amusing refresh.

Charming SaaS Email Templates

(Value: £396)

Run a SAAS business? We’ve got you covered.

(Even if you don’t, you can browse these templates for inspiration.)

This includes templates for:

  • Getting the attention of joint venture partners with a view to selling your complimentary product.

  • Start a conversation with existing users to book interviews to get feedback & success stories.

  • Email users to ask why they didn’t upgrade.

  • Get the attention of journalists and other influencers and get them to write stories about your platform.

  • Inform customers that their credit card has been declined, and get new payment details.

  • Ask users why they cancelled their account.

  • A "your trial is ending please upgrade" email.

  • Welcome new customers to your platform and make them smirk, smile, or laugh.

Charming Upwork Cover Letter Template Pack

(Value: £396)


The pack contains a cover letter template to pitch for business on Upwork.

This template is divided into 3 sections:

  1. The entertaining opening gambit to disarm the prospect so they continue reading with a smile on their face.

  2. The next part is a bullet point list where you can add in specifics to introduce yourself and what you offer. This is for you to fill in, except for the final bullet point which I’ve made funny.

  3. The closing ‘sugar coated’ call to action that makes the prospect smirk, smile, or laugh out loud and hit the reply button with enthusiasm.


The pack also contains amusing lines to use when the prospect replies.

Often prospects will talk to you in a different tone because of the amusing approach.

They will speak to you informally and like a friend.

This is a huge advantage over your competition, who get the ‘serious, formal’ tone.

If your goal is to get the prospect on a call, the pack contains lines to make this happen.

Does it work?

Of course it does.

Specially Requested Charm Templates & Swipe Files


We are adding new templates all the time.

Once a month, we ask members what templates they want:

Most Recently Added Specially Requested Templates & Swipes


  • A template email to send prospects an invite to a ‘strategy session’, while mocking the use of the phrase “strategy session.”

  • A template to request analytics conversion data for campaigns you’ve worked on. (The included template is for copywriters - but it could easily be amended to work for a variety of disciplines.)

  • A template to recruit potential affiliate partners who have high visibility in Google for search terms relevant to your business.
  • A swipe file containing all of the emails and social posts that were used to launch Charm Offensive Professional.

  • A swipe file containing all of the highest converting emails to recruit new Charm Offensive Professional subscribers.
  • A template to send to competitors of old/existing clients offering to do similar work.
  • A template to get a guest post that has already been written published.

  • A template to get an infographic that has already been created published.

  • A template for an Instagram direct message that sells social media services.

  • A template to book an appearance on television / radio.

We also added a brand new *visual* swipe file.

(You get the full, non-blurred, swipe file, when you join.)

It contains templates with explanations for the following purposes:

  • Booking sales calls

  • Booking sales calls as an SEO consultant

  • Booking sales calls as a freelancer writer

  • Following up with prospects who haven't replied

  • Getting journalists to reply to you and write stories about you/your clients

  • Inviting yourself onto podcasts

  • Upsell additional services to current clients

  • Obtaining testimonials from existing clients

  • Asking for referrals from existing clients

  • Sending creative direct mail campaigns - and following up on email

Miscellaneous Awesome Bonus Materials
Magic Email Training

My 'magic cold email training' which runs through the psychology of one of my most successful cold email templates line by line.
Value: £129

Creative Swipe File

My swipe file of awesome, daring, disruptive website copy, emails, guerrilla marketing, direct mail campaigns, pr campaigns, and content marketing.
Value: £14

Dominate 2018 Webinar

This webinar reveals the exact strategies, growth hacks, and other tips and tricks I'll be using to expand my business in 2018.
Value: £29

Promote Yourself Playbook

This training video runs through 10 quick and easy tactics to generate leads immediately.
Value: £100

Facebook Group Blueprint

This training video shows you how I grew my Facebook group from 0 to 1,000 members in 30 days and to over 7,000 members in 11 months. It runs through the type of content to create and the tactics used to grow the membership without having to pay for ads.
Value: £99

Best of Charm Offensive

This 141-page ebook contains the best Charm Offensive posts since the group began in March 2017. This will save you from potentially irritating scrolling-related injuries.
Value: £19

SlickHype

This ebook features lessons on tribe building, mindset, growth hacking, and everything in between.
Value: £29

Closing With Charm
This ebook runs through my exact process for closing deals once you've got a response from your prospects. 
Value: £199

Most Recently Added Products


Inboxing Clever - Scroll-Stopping Subject Line Pack - Added 7th October, 2019.

This pack contains boredom-busting subject lines for both cold pitching - and emailing an opt-ed in list.

This includes the following subject line types:

Cold Emailing prospects to generate responses

  • Personalised​ cold email subject lines, with spaces and mail merge markers that allow you to target specific companies, job titles, industries, and more.

  • Non-Personalised cold email subject lines, for campaigns where such personalisation isn't possible - but you still want to maximise open rates.
  • ​Subject lines to use when sending follow-up emails to prospects who don't respond to your initial cold pitch.


Emailing your list to drive clicks and sales to your content or offers

  • Content promotion subject lines to ​send to your list to drive people to a particular article or resource you've created.

  • ​Subject lines to send to your list when launching a new product.

  • Seasonal subject lines to use to get your emails seen during seasonal events, when inboxes are often filled to the brim with competing special offers. This includes subject lines for:
    • ​Christmas
    • New Year
    • Halloween
    • Bank Holidays
    • Independence Day
    • Fall / Autumn

  • Flash sale subject lines to announce a limited-time offer to your list.

  • Closing day subject lines to deploy on the final day of a particular offer.


The Charming Common Ground Cold Pitch Templates - Added 18th September 2019

This pack contains personalised charming cold pitch templates for sending to prospects with whom you share common interests, values, or experiences.

These templates are all focused on getting responses from prospects. These templates can be used on cold email - or through LinkedIn direct messaging.

The pack contains personalised 'Common Ground' cold pitch templates, including:


  • A disarming template that mentions you both live in the same place - and references specific locations in your town/city that only a local would know.
     
  • A sly, witty little pitch that none-so-subtly mentions you attended the same high school, college or university as the prospect.

  • A smirk-inducing opening gambit that references that you have both previously worked at the same company.

  • A charming template which, oh so delicately, mentions you share a trait in common with the prospect. (E.g. Sense of humour or passion.)

  • A usually-vomit-inducing but in this case perfectly fine anecdote about your wonderful children and the miracle of being a really tired parent - like they are.

  • An amusing template that mentions your shared love of a particular sports team.

  • A cute, transparent message that isn't shy about mentioning your shared love of a particular comedian, band, musician or artist.
  • A ridiculous but kindhearted "Above-And-Beyond" Hyper-Personalised Template: Send this template to prospects you know are inundated with cold pitches from other suppliers. It involves a little bit of graphic design work, but nothing that you can't get done quickly and cheaply on Fiverr.

  • A cunning template to send to prospects that have the same first name as you (easily findable on LinkedIn - especially with the free bonus included in this pack!). This email/message makes light of this commonality - before moving on to your cold pitch.

  • A daring cold pitch that references the fact you support a rival sports team to your target prospect.


Charming Common Ground Template Pack Bonuses

Bonus 1: Prospect Research Ebook

This ebook shows you how you can research prospects on LinkedIn and Twitter to find common interests, providing you with loads of opportunities to send personalised cold pitches.

Bonus 2: The "Right Time" Cold Pitch Template

Use this template to contact prospects who, according to LinkedIn Sales Navigator, have changed roles in the last 90 days. This means they've either been promoted - or have moved to a different company. These people are usually much more receptive to hearing new ideas from new suppliers.

Bonus 3: The "LinkedIn Virgin" Invite/Follow-Up Message Sequence Template

This template takes advantage of the "Member Since" search functionality in LinkedIn Sales Navigator. Using this search field, one can find prospects who've joined LinkedIn in the last day, week, or month. These prospects are likely to have never received an invitation or message on LinkedIn yet... Until you send them this charming little template, that is. 🙂

Bonus 4: Robotic-Phrases Cheat Sheet

A comprehensive cheat sheet checklist featuring the most common robotic phrases to kill any semblance of common ground stone dead - and how to avoid them.

--

The Charming Follow-Up Sequence Template Pack - Added in August
This brand new template pack containing 9 charming follow-up sequences to append to any initial cold pitch.

This new pack contains smile-inducing follow-up sequences you can add to any cold email or LinkedIn message campaign.

This includes the following sequences:

  • An amusing sequence that pokes fun at the task at hand: having to send follow-up messages that get the attention of your prospects without infuriating them.
  • An entertaining sequence that tries to quench any possibility of an angry response.
  • A light-hearted ‘nurturing’ sequence that provides value to the prospect, while being direct about your intentions of getting them on the phone.
  • A tongue-in-cheek sequence that provides the prospect with the reason they should respond in each follow-up message.
  • An absurd sequence where each subsequent message includes a new "bonus" that the prospect will get if they reply to you.
  • A playful sequence comparing the average costs of your service to a range of ridiculous products and services.
  • A helpful sequence of 7 different tools, tips, tactics and resources the client can use to help mitigate the problem you want to solve - but never quite solve it.
  • A delicious “proof is in the pudding” sequence that presents the prospect with a number of case studies, client testimonials, and other proof your service works without sounding like a braggart.
  • A sequence comprised of only the most charmingly courteous follow-up messages

--

The Charming Cold Open Template Pack - Added in August
This pack contains a variety of brand new templates that don't use any of the same joke formulas or devices that previous template packs contained.

  • Getting the attention of prospects when you don’t have a lot of experience
  • Getting your little toe in the door with a curious cold pitch that introduces oneself without a blatant pitch in the first message.
  • Book introductory meeting with prospects at a bar of your choosing
  • A fawning, gushing, email to send to your absolute dream clients that they will struggle to ignore.
  • When you dial down the absurdity a little. A more succinct, less silly email (but still charming) to send to prospects.
  • Moving from the corporate world to becoming a freelancer. This cold pitch helps you get responses from suppliers, peers, and old clients.
  • Offering a brainstorm for $1. This diabolically attention-grabbing cold pitch will get attention – and responses.
  • Generating responses by messaging their Facebook Page
  • Offering your services in exchange for a product, ticket to an event, or something else you have your eyes on
  • Introducing yourself to blue-collar businesses – who are often more suspicious of professional marketer types – in a way that that builds rapport + trust
  • Getting in touch with individual client contacts who left their position at your clients company and have gone to work elsewhere
  • A way over the top 5 reasons you should work with me (which can be personalised) if your prospect has sufficient information available on their social media profiles.
  • A daring, dark, and stark template that most people won’t send that just might work
  • A comical cold pitch containing hilarious copy – and a blatantly photoshopped picture of you + the client
  • A fun message to send to prospects when you’re procrastinating from doing other more boring tasks
  • A personalised message to send to prospects based on their LinkedIn recommendations
  • A charm-soaked message to send to gatekeepers at businesses you’d like to do business with
  • Ask someone for mentoring in a way that stands out and gets a response
  • Getting the attention of companies with marketing campaigns you enjoy
  • An audacious Craigslist post offering your services to local businesses
  • A disarming direct message to respond to jobs posted on LinkedIn or Facebook
  • A cold pitch to send to prospects with AdWords or Facebook ads that can be improved
  • An eye-catching job board post to win copywriting leads
  • A good natured message to send to prospects who’ve been in the news, for good or il
  • A whimsical and irreverent social media ad to recruit new employees (freelancers or full time) – Amend to your requirements
  • A ridiculous opening gambit where you go way overboard in the personalisation of your message – mocking the level of information you’ve been able to glean from their social media profiles.
  • A yet further amusing cold pitch to send to prospects with little to no information on their social media profiles
  • A gutsy cold pitch that combines copy and a brief introductory video of yourself
  • A delightful letter to send to entire departments

Complimentary Coaching Call For Signing Up

If you sign up today, you'll get a call with Gary and I.

Ask us anything.

We can help you with strategy.

We can review your copy.

However you wish to use your time is up to you. It's quite literally, your call. 😀

Charm Offensive Professionals Facebook Group

You'll also get access to an exclusive Charm Offensive Professionals Facebook Group.

I can't really tell you how good this is. Except it's awesome.

The group will have the veneer of democracy. If the group demands a training on a certain topic, I may be forced to create it. If there are templates people want, I guess I'll be forced to make them!

Let's Summarise... What do you get?

The Charm Offensive 'Stash' includes:


FULL TRAINING COURSES

  • Always Be Winning - £1,999
  • Inspiring Influence - £789
  • Have Your Way With Words - £1,495
  • Offensively Easy Launch Formula  - £347
  • Facebook Group Blueprint 2.0 - £497
  • How to Create a Niche - £297
  • Converts Like A Charm - £999 
  • How to Win a MegaClient - £499
  • How I Write FAST - £199 
  • Charming Copy Crash Course - £796
  • Social Media Storytelling Crash Course - £796


TEMPLATE PACKS

  • B2B All In One Charming Template Pack - £1,499
  • Charming Lead Generation Template Pack - £499
  • Upwork Cover Letter Template Pack - £396
  • Charming Christmas Template Pack - £499
  • Charming LinkedIn Sales Template Pack - £396
  • Charming SAAS Template Pack - £396
  • The Charming Cold Open Template Pack - £1,299
  • The Charming Follow-Up Sequence Template Pack - £790
  • The Charming Common Ground Cold Pitch Template Pack - £590
  • Inboxing Clever - Scroll-Stopping Subject Lines Pack - £599


STUFF!

  • All the Little Bonuses - £618
  • A One-to-One Coaching Call - £527


Total Value Of Content In The Pro Area: £16,521 - PLUS this will keep increasing as I continually add more and more wicked content!


COMING SOON

  • Niche Target Template Pack
  • Productivity & Practical Mindset Pack

Does my stuff work?

(click to zoom)


The testimonial below is from Mike Floyd.

He's a Virtual Chief Financial Officer.

Finance is meant to be one of those 'unsexy' industries where the Charm Offensive approach shouldn't work, right?

Nope.

The Charm Offensive approach doesn't discriminate by job title.

Check out what Mike had to say...

To finish off, here's a creative testimonial from Charm Offensive Professional member, Beki Dunmire:

Video Testimonials

Ready to sign up?

Become a professional subscriber and get access to all of these materials.

If you were to purchase all these items separately, it would cost you ~£15k. This value is only going to increase and increase as I keep adding more material.

You'll also get access to the Charm Offensive Professionals Facebook Group. GENUINELY priceless.

I'll be adding new premium content every month.

My aim is to make this subscription increasingly valuable every month.

I'm never going to stop adding new materials.

Want To See Inside?!?

Pro Content Library

SIGN UP NOW

Member Subscription

Access to all of the materials

Access to all new materials - BEFORE ANYONE ELSE!

Access to the Pro Facebook Group - Get questions answered quickly and easily

​Invitations to ​all the regular Creative Brainstorm Sessions

£129 / Month

(Pay in GBP / USD / EUR / AUD)

Frequently Asked Questions

I already bought some templates and / or a course from you, why should I sign up?

I doubt you have all the content in the massive 'stash' so far. Even if you do, I add new material to ​Charm Offensive ​every single mont​h.

There are 10 template packs in Pro. 

7 ebooks. 

10 courses.

8 bonus mini-trainings.

2 guest trainings.

And I'm adding new stuff all the time.
For example, in August, both the Cold Open Template Pack and the Follow-Up Sequence pack were added.

That makes a total of 92 new templates added in August.

In September, I'm planning to add at least another 2 template packs.

... And on top of that, I will be documenting all of my own experiments every week - in a new 'documentation diaries' series.

... And as a Charm Pro member - you can request templates to be created.

... And when you sign up, you get access to the private Charm Offensive Professionals Facebook Group.

... And you get a complimentary call with Gary and me that you can cash in at any time. (We usually charge $700 for these!)

How do I know Pro is right for me/my business?

If your business targets humans, Charm Pro will be useful to you.
If you're a freelance professional or agency owner, you'll find a huge array of trainings and templates to help you generate leads and close deals.
We have members who are copywriters, marketers, consultants, coaches and everything in between.

It doesn't matter if you're new to this world of digital entrepreneurship - or a 20 year veteran - you'll find value in the ginormous content library and private community.

The monthly fee made me double-take
Of course, it's easy for me to say Charm Pro is great value. If you're just starting out, or going through a 'lean' period, you're going to be more cautious with your cash. I understand that.

However, I know I have materials that can change someone's business in an afternoon. You've seen the screenshots in the testimonials section. These success stories aren't anomalies. Anyone who implements my advice can do the same. 

There's so much content - I don't know where to start.

Upon signing up to Charm Pro, you'll get a link to book a complimentary call with Gary and me. On this call, we can answer all your questions - and direct you to the most relevant resources for your goals.

You can message us any time you want, too. 

What's coming soon?
I'm definitely releasing a template pack targeting different niches. These will include niche specific copy and 'in-jokes' to make cold pitches resonate more with the target audience. 

I'm also planning to release a template swipe file that includes a variety of hyper-personalised cold pitches - without being tacky. I plan on including some crafty templates that will allow a degree of personalisation at scale, too.

On top of that, I'm working on creating a Freelance Services Sales Letter Template Pack. I know a lot of folks are still nervous about any kind of cold pitching, so I figured, I'll bring my unique brand of copy to this medium. All you'll need to do is amend the templates and point traffic to your sales letter - and watch the leads and sales come in. 

If you want access to all these before anyone else - you should join Charm Offensive Professional.

What if I want a specific template that isn't in Charm Pro?

As a Pro member, if you want me to create something that doesn't exist yet, all you have to do is ask 🙂


Can I cancel any time?

Yep. Any time you want. My aim is to make you not want to do that. 🙂


What are your plans for this subscription offering?

I want to turn it into the most useful and valuable toolkit for digital entrepreneurs, freelancers, sales people, and marketers. I'm going to keep adding new ebooks, training videos, courses, templates, and other media that helps you succeed and succeed better. 


Why should I sign up now?

You'll have access to tons of awesome material with more coming in the next 30 days. You'll also make sure you get locked in at the current pricing levels, and the price is definitely going up *very soon*.

Do Pro members get access to your materials before anyone else?

Yes. This is a recent change. If you are one of those people who want first dibs on new stuff, Pro is the way to go. 🙂 All future packs will be uploaded to the Pro content area before anyone else can get their hands on them. 


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