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Success Stories

“It really doesn’t matter what industry you’re in – the content in the professional subscription is highly relevant, and it works!”

Naomi runs horse training and lesson business in Indiana, and uses the content in the Charm Offensive Professional vault for emails, facebook posts, and ads.

It really doesn’t matter what industry you’re in – the content in the professional subscription is highly relevant, and it works!

I’ve been seeing amazing responses from the emails I’m sending out, and also my facebook posts and ads are getting a lot more engagement – so many more shares. I’m generating a lot of new business from the content I’m putting out.

I love the fact that I can just copy and paste the templates, just change a few of the words for my services and start sending them straight away. It’s great that there’s also training back there to develop this style of copy, and I love that, but what I love even more is the fact that he just gives you the copy too! 

Not only are the templates amazing, but the fact that I’ve also been able to get some one-on-one feedback from Jon has been amazing, and really invaluable to me. I feel like he really has gone above and beyond in helping me.

So if anybody’s on the fence about joining Charm Offensive Professional, my advice would be to go for it. It’s money well spent. I’ve honestly had a lot of courses – far too many courses – and this is by far the most value that I’ve got. I’m so glad that I joined, it’s been a fantastic experience so far. 

Want access to all the templates and training videos in the Charm Offensive Professional vault?


“This is an indispensable way of reaching your audience when you want to and how you want to, and finding people who are excited to talk to you about what you do.”

Christen helps creative businesses, especially coaches, with email marketing, sales funnels, and building their email lists. Recently she set up a new campaign to make some sales so her husband could get out of his nine-to-five. Within a month, they were one sale away from the figure they needed.

Jon’s templates have been a godsend. I just messaged him about how a few weeks ago we started a new campaign; it had been a while since we had done cold email outreach because we’d been focussing on other marketing techniques, but my husband had decided that he wanted to get out of his nine to five. 

So we set up a cold email campaign, we found a targeted audience, we’ve been adding them one at a time, and we’ve gotten about a hundred out in the last few weeks – just fitting it in to the corners of our days around kids and work and my regular business activities and the clients I already have.

You’ve seen all of his reviews, so you know exactly the kind of emails I’m getting back – but “this is the funniest thing I saw all day,” “I’d love to hop on a call.” These are high-ticket funnels. They’re getting sent website links that send them to four and five figure pricing, and we’re getting multiple sales calls at a time when we send out small batches. 

Even today one was a $9,000 package. She was actually not somebody who we emailed. Somebody who we emailed knew she didn’t need us, but knew that she wanted to talk to us anyway so she could refer us to other people – and she did, within a week. So that’s amazing.

Now, we’re one sale away from making the number that he wanted in order to quit, and that’s just within a month. It’s truly something that you can just get rolling. I do marketing stuff all the time and this is an indispensable way of reaching your audience when you want to and how you want to, and finding people who are excited to talk to you about what you do. 

Want to learn how to run campaigns that will get people excited to talk to you?


“I thought I was a pretty good closer and salesperson myself. Then I got the course and I’m going, this changes everything.”

Dee runs and heads up growth at his digital advertising agency, Right Hook Digital.

I’m doing this video to say a huge thank you to Jon Buchan and the amazing amount of content and value that he’s put into the Charm Offensive course. I thought I was a pretty good closer and salesperson myself. Then I got the course and I’m going, this changes everything.

Jon covers some really cool stuff… like not sounding like a pesky salesperson who’s reaching out and saying the same exact thing that everyone else is saying. That’s what really caught my attention. That’s his value prop, and that value prop really spoke to me because I’ve been on the receiving end of those emails and they suck. When I’m sitting there writing them sometimes I just go, this is horrible. There has to be a better way. Well guess what. Jon’s got that way. 

It’s super tactical, there’s a whole bunch of value. And it’s really great hearing from someone who validates that it’s ok to speak like a human and it’s ok to not sound corporatey. He gives us ways to break away from that, in a very clever way. I wish I came up with it first, to be honest. I’m a bit jealous there. 

If you’re thinking about getting Charm Offensive I really recommend that you do. Here’s how I rationalised it: I close one client, it pays for itself. Five times over. 

Want to stop sounding like a pesky salesperson and learn how to close deals by talking like a human?


“Not only my email opens but my response rate has gone through the roof.”

Mike runs his own internet marketing company, Silver Web Solutions.

I hate cold-calling, and the only way besides networking and referrals that I get my clients is through cold emailing. So I needed a way to do that to get noticed. What I had was not working.

I don’t know how I heard of Jon, I think through another facebook group. I started reading all his stuff, got involved with his facebook group, started buying his products, and not only my email opens but my response rate has gone through the roof. 

If you are looking to get noticed and have someone email or call you back, and your cold emails are not working, go ahead and get Jon’s products because you will not be disappointed. 

Want more responses to your cold emailing efforts? Learn how!


“I started a facebook group nine weeks ago, and I’ve now got over 1,200 people in there and I’m making high-ticket sales.”

Richard used the training materials in the Charm Offensive vault to learn how to write posts that stood out.

I started a facebook group some nine weeks ago on a bored whim, and I’ve now got over 1,200 people in there and I’m making high-ticket sales. While I’m not giving Jon all the credit for that, a lot of the reason people are in there and they’re engaged and it’s grown so fast is that my style of posting stands out. A lot of that is down to the joke formulas that I learned from Jon, and the way of being humorous while still getting a great sales message across. 

It just stands out from all the dull, dry, serious, professional copy out there. 

When you sign up you get access to all his stuff – and there’s loads – including all his templates, and how to approach people. I’ve used some of his templates for approaching influencers, and I’ve been on a few podcasts as a result.

But mainly it’s been about learning that style of communication makes you stand out. I’m in the private facebook group as well, and you can post stuff in there to get feedback and get on the weekly calls too. So you’re so supported while you’re learning all the great stuff. Which I think is pretty good value for the price.

So go! Do it! Sign up now!

Want to learn how to grow your Facebook reach to make more sales?