Success Stories

“It really doesn’t matter what industry you’re in – the content in the professional subscription is highly relevant, and it works!”

Naomi runs horse training and lesson business in Indiana, and uses the content in the Charm Offensive Professional vault for emails, facebook posts, and ads.

It really doesn’t matter what industry you’re in – the content in the professional subscription is highly relevant, and it works!

I’ve been seeing amazing responses from the emails I’m sending out, and also my facebook posts and ads are getting a lot more engagement – so many more shares. I’m generating a lot of new business from the content I’m putting out.

I love the fact that I can just copy and paste the templates, just change a few of the words for my services and start sending them straight away. It’s great that there’s also training back there to develop this style of copy, and I love that, but what I love even more is the fact that he just gives you the copy too! 

Not only are the templates amazing, but the fact that I’ve also been able to get some one-on-one feedback from Jon has been amazing, and really invaluable to me. I feel like he really has gone above and beyond in helping me.

So if anybody’s on the fence about joining Charm Offensive Professional, my advice would be to go for it. It’s money well spent. I’ve honestly had a lot of courses – far too many courses – and this is by far the most value that I’ve got. I’m so glad that I joined, it’s been a fantastic experience so far. 

Want access to all the templates and training videos in the Charm Offensive Professional vault?


“This is an indispensable way of reaching your audience when you want to and how you want to, and finding people who are excited to talk to you about what you do.”

Christen helps creative businesses, especially coaches, with email marketing, sales funnels, and building their email lists. Recently she set up a new campaign to make some sales so her husband could get out of his nine-to-five. Within a month, they were one sale away from the figure they needed.

Jon’s templates have been a godsend. I just messaged him about how a few weeks ago we started a new campaign; it had been a while since we had done cold email outreach because we’d been focussing on other marketing techniques, but my husband had decided that he wanted to get out of his nine to five. 

So we set up a cold email campaign, we found a targeted audience, we’ve been adding them one at a time, and we’ve gotten about a hundred out in the last few weeks – just fitting it in to the corners of our days around kids and work and my regular business activities and the clients I already have.

You’ve seen all of his reviews, so you know exactly the kind of emails I’m getting back – but “this is the funniest thing I saw all day,” “I’d love to hop on a call.” These are high-ticket funnels. They’re getting sent website links that send them to four and five figure pricing, and we’re getting multiple sales calls at a time when we send out small batches. 

Even today one was a $9,000 package. She was actually not somebody who we emailed. Somebody who we emailed knew she didn’t need us, but knew that she wanted to talk to us anyway so she could refer us to other people – and she did, within a week. So that’s amazing.

Now, we’re one sale away from making the number that he wanted in order to quit, and that’s just within a month. It’s truly something that you can just get rolling. I do marketing stuff all the time and this is an indispensable way of reaching your audience when you want to and how you want to, and finding people who are excited to talk to you about what you do. 

Want to learn how to run campaigns that will get people excited to talk to you?


“I thought I was a pretty good closer and salesperson myself. Then I got the course and I’m going, this changes everything.”

Dee runs and heads up growth at his digital advertising agency, Right Hook Digital.

I’m doing this video to say a huge thank you to Jon Buchan and the amazing amount of content and value that he’s put into the Charm Offensive course. I thought I was a pretty good closer and salesperson myself. Then I got the course and I’m going, this changes everything.

Jon covers some really cool stuff… like not sounding like a pesky salesperson who’s reaching out and saying the same exact thing that everyone else is saying. That’s what really caught my attention. That’s his value prop, and that value prop really spoke to me because I’ve been on the receiving end of those emails and they suck. When I’m sitting there writing them sometimes I just go, this is horrible. There has to be a better way. Well guess what. Jon’s got that way. 

It’s super tactical, there’s a whole bunch of value. And it’s really great hearing from someone who validates that it’s ok to speak like a human and it’s ok to not sound corporatey. He gives us ways to break away from that, in a very clever way. I wish I came up with it first, to be honest. I’m a bit jealous there. 

If you’re thinking about getting Charm Offensive I really recommend that you do. Here’s how I rationalised it: I close one client, it pays for itself. Five times over. 

Want to stop sounding like a pesky salesperson and learn how to close deals by talking like a human?