Category Archives for "writing"

Write to people, not ‘professionals’.

The unique benefit of the disarming Charm Offensive approach to copywriting – and the unique mechanism of action that makes it work. One of the many benefits of the Charm Offensive approach to applying for jobs, cold pitching, and other outbound sales endeavours is how prospects respond. This is most obvious when you see screenshots […]

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How to write funny sentences

This is a fun little trick I use a lot.   I realised recently I learned it from one of my best friends growing up.   You can mix formal, serious words with informal ones to create funny sentences.   I’ll start a sentence using words that are often used in formal (or at least […]

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