How do you get PR coverage if you’re not in a ‘sexy’ industry?
That’s easy, you don’t talk about the boring stuff. You talk about something else. I did this for a company offering serviced office space. If I’d have written about what they did, which is find businesses office space, I would have probably struggled to get any coverage. Instead, I wrote a totally irreverent job advert, […]
Continue reading
3
ATTENTION PLEAS
That’s not a typo. It’s terrible wordplay that I shall not apologise for. This blog is principally about standing out and getting attention. The key to doing this is to be interesting. You might ask, “What is it to be interesting?” I was watching the Joe Rogan podcast last night and a guy called Michael […]
Continue reading