Category Archives for "guides"

How to Stand Out from the Crowd

 … or, “How to differentiate your offering over the competition with logic using demonstrable systems and case studies.” If you offer promotional services to clients, including:MarketingBusiness DevelopmentSearch Engine OptimisationPay Per Click AdvertisingSocial MediaConversion Rate OptimisationLead GenerationCake DecorationAlright, maybe not that last one. Anyway. It can be hard to stand out. How many things can you really […]

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Deconstructing a viral story

Good storytelling… Let’s deconstruct it. Look at the target of the humour – and who is delivering it. Think about this when making jokes. A few lessons this story teaches: 1. In general, jokes should “punch up”, or at least, punch the villain.   2. Old people and kids can get away with saying things […]

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Want to get the attention of a dream client? 

Send them a handwritten letter. Nobody does it. That’s why it works. It follows the Charm Offensive ‘formula’, as it were: — [Attention] – The form alone will get attention. You earn a few additional seconds attention because sending a handwritten letter in 2018 is archaically charming. [Disarm] – Now it’s time your words to […]

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