My weird ways work
🌋A cursory scroll through the “PEOPLE SAYING NICE THINGS ABOUT ME” tag page on the Charm Offensive Facebook Group will reveal my weird ways work:. Here’s a few examples: There’s also evidence in the form of Facebook Memories. Thank heavens I used to post of these successes on Facebook – as now I get to […]
Continue readingHow I write charming cold pitch copy
One of the things I have to think about when I wrote Charm Offensive templates is what I’ve called “The Way In.” With the original drunk cold email, “The Way In” was to poke fun at the most obvious digital elephant in the room: the fact the prospect doesn’t know me – and I have no reason for […]
Continue readingHow to stand out as a professional promotional services provider
If you offer promotional services to clients, including: Marketing Business Development Search Engine Optimisation Pay Per Click Advertising Social Media Conversion Rate Optimisation Lead Generation Cake Decoration Alright, maybe not that last one. Anyway. It can be hard to stand out. How many things can you really say about Content Marketing (whatever that is!), SEO, […]
Continue readingDeconstructing a viral story
Good storytelling… Let’s deconstruct it. Look at the target of the humour – and who is delivering it. Think about this when making jokes. A few lessons this story teaches: 1. In general, jokes should “punch up”, or at least, punch the villain. 2. Old people and kids can get away with saying things […]
Continue reading
1
Want to get the attention of a dream client?
Send them a handwritten letter. Nobody does it. That’s why it works. It follows the Charm Offensive ‘formula’, as it were: — [Attention] – The form alone will get attention. You earn a few additional seconds attention because sending a handwritten letter in 2018 is archaically charming. [Disarm] – Now it’s time your words to […]
Continue readingB2B Sales Mini Guide
I’ve written a b2b sales mini guide contains a range of tactics you can use immediately go generate sales calls. Grab it here -> B2B Sales Mini Guide
Continue reading