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Deconstructing a viral story

Good storytelling… Let’s deconstruct it. Look at the target of the humour – and who is delivering it. Think about this when making jokes. A few lessons this story teaches: 1. In general, jokes should “punch up”, or at least, punch the villain.   2. Old people and kids can get away with saying things […]

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Want to get the attention of a dream client? 

Send them a handwritten letter. Nobody does it. That’s why it works. It follows the Charm Offensive ‘formula’, as it were: — [Attention] – The form alone will get attention. You earn a few additional seconds attention because sending a handwritten letter in 2018 is archaically charming. [Disarm] – Now it’s time your words to […]

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