Category Archives for "The Charm Offensive Podcast"

Podcast Episode 4: Persuasion

This episode covers an absolute ton of good stuff: from the six principles of persuasion and how to use them to build your influence, and some of the best books we’ve been reading recently, to honesty, humour, and… chaos theory. We cover… How to use persuasion to your advantage The six principles of persuasion Building […]

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Podcast Episode 2: Sales

This episode’s chitchat all about sales includes some wonderful nuggets for your listening and viewing pleasure, including but not limited to… Finding success with honesty and enthusiasm Different attitudes towards sales Getting comfortable with losing Selecting the right clients The trouble with assumptions Making pricing decisions Frustrations with the agency model Creating sales hooks and […]

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