Podcast Episode 4: Persuasion
This episode covers an absolute ton of good stuff: from the six principles of persuasion and how to use them to build your influence, and some of the best books we’ve been reading recently, to honesty, humour, and… chaos theory. We cover… How to use persuasion to your advantage The six principles of persuasion Building […]
Continue readingPodcast Episode 3: Building An Audience
In this episode we’re talking about building an audience. How do you get started? Why would you even want to? How do you navigate the deranged hockey stick of success? We cover… The benefits of building an audience The process we’ve followed to get here Who can build an audience How you can learn from […]
Continue readingPodcast Episode 2: Sales
This episode’s chitchat all about sales includes some wonderful nuggets for your listening and viewing pleasure, including but not limited to… Finding success with honesty and enthusiasm Different attitudes towards sales Getting comfortable with losing Selecting the right clients The trouble with assumptions Making pricing decisions Frustrations with the agency model Creating sales hooks and […]
Continue readingPodcast Episode 1: The Ideal Talent Stack
The first ever episode of the Charm Offensive podcast is here! We have an entertaining and occasionally insightful chat about the most useful traits and skills for those wanting to build an audience and sell at scale. Video: Audio Only:
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