Podcast Episode 2: Sales

This episode’s chitchat all about sales includes some wonderful nuggets for your listening and viewing pleasure, including but not limited to…

  • Finding success with honesty and enthusiasm
  • Different attitudes towards sales
  • Getting comfortable with losing
  • Selecting the right clients
  • The trouble with assumptions
  • Making pricing decisions
  • Frustrations with the agency model
  • Creating sales hooks and unique mechanisms to impress
  • Shifting from SEO to content marketing
  • The power of using creativity, hustle, and charm to get exposure
  • Creating stories that a journalist can’t resist
  • The importance of following up
  • The upside of receiving negative responses
  • How to improve your sales skills



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