Monthly Archives: November 2019

Black Friday Staff Picks

I’d like to provide some suggestions for what Charm Offensive products you should by during the seasonal sales extravaganza that is the Black Friday / Cyber Monday weekend. I recommend The Charming Cold Open Template Pack – and The Charming Follow-Up Sequences Pack. These are two of my most recent template packs – and I […]

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My weird ways work

🌋A cursory scroll through the “PEOPLE SAYING NICE THINGS ABOUT ME” tag page on the Charm Offensive Facebook Group will reveal my weird ways work:. Here’s a few examples: There’s also evidence in the form of Facebook Memories.​ Thank heavens I used to post of these successes on Facebook – as now I get to […]

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How I write charming cold pitch copy

One of the things I have to think about when I wrote Charm Offensive templates is what I’ve called “The Way In.” With the original drunk cold email, “The Way In” was to poke fun at the most obvious digital elephant in the room: the fact the prospect doesn’t know me – and I have no reason for […]

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