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Want to get the attention of a dream client?
Send them a handwritten letter. Nobody does it. That’s why it works. It follows the Charm Offensive ‘formula’, as it were: — [Attention] – The form alone will get attention. You earn a few additional seconds attention because sending a handwritten letter in 2018 is archaically charming. [Disarm] – Now it’s time your words to […]
Continue readingB2B Sales Mini Guide
I’ve written a b2b sales mini guide contains a range of tactics you can use immediately go generate sales calls. Grab it here -> B2B Sales Mini Guide
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Write to people, not ‘professionals’.
The unique benefit of the disarming Charm Offensive approach to copywriting – and the unique mechanism of action that makes it work. One of the many benefits of the Charm Offensive approach to applying for jobs, cold pitching, and other outbound sales endeavours is how prospects respond. This is most obvious when you see screenshots […]
Continue readingHow to write funny sentences
This is a fun little trick I use a lot. I realised recently I learned it from one of my best friends growing up. You can mix formal, serious words with informal ones to create funny sentences. I’ll start a sentence using words that are often used in formal (or at least […]
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