Disrupting the game
Stephen Curry shoots 3 point shots from much longer distances than his peers. Why? Because nobody else takes them. Why does nobody take them? Because they’re low % (Shoot/Score) Why are they low %? Because you can’t hit them well from that far away. That means nobody was defending these shots. Curry trained and trained […]
Continue readingHow do you get PR coverage if you’re not in a ‘sexy’ industry?
That’s easy, you don’t talk about the boring stuff. You talk about something else. I did this for a company offering serviced office space. If I’d have written about what they did, which is find businesses office space, I would have probably struggled to get any coverage. Instead, I wrote a totally irreverent job advert, […]
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ATTENTION PLEAS
That’s not a typo. It’s terrible wordplay that I shall not apologise for. This blog is principally about standing out and getting attention. The key to doing this is to be interesting. You might ask, “What is it to be interesting?” I was watching the Joe Rogan podcast last night and a guy called Michael […]
Continue readingWhat should I buy?
“I WANT TO HAND YOU MONEY JON, BUT DON’T KNOW HOW” May I say you have exceptional taste? Anyway, as you wish. Here’s a list of some of my most popular wares: B2B Charming Template Pack ———————————- A collection of effective cold pitching and other charming templates for the ambitious […]
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