Guest Post: How To Land Ecommerce Marketing Clients With Funny Emails [Case Study]
This is a guest post from Danavir Sarria. Every ecommerce marketing agency has a lead generation problem. I know, because I specialize in email marketing for 7-8 figure ecommerce brands. As a freelancer, I normally rely on inbound leads by writing articles that demonstrate my skills such as “how to build a $1MM ecommerce email […]
Continue readingFree email chain swipe: How I got front page coverage in VentureBeat
I asked my brother, if, by chance, he had a copy of the original email thread from when I managed to secure coverage for our newest and most gargantuan of clients, Symantec. Yep. I somehow pressed enter before finishing my sentence. Perhaps it was the excitement that such digital evidence existed. (The full sentence was “That […]
Continue readingFunny Cold Email Copywriting
In this post, I’m going to talk about my approach to cold email copywriting. It’s not just my approach to writing cold emails, it’s my approach to writing any form of sales copy that’s directed at a cold audience. The primary reason people use cold email is to generate sales meetings. There are 4 critical […]
Continue readingThink Like An Underdog
In 1915, deep in the jungles of South America, the rising conflict between two rival American fruit companies came to a head. Each desperately wanted to acquire the same five thousand acres of valuable land. However, two different locals claimed to own the deed to the plantation. In the no-man’s-land between Honduras and Guatemala, neither […]
Continue readingBeing Formally Ridiculous
I’ve been analysing some of my old cold emails and letters and found a pattern I use that I’ve not spoken about. I start a sentence using words that are often used in formal (or at least sensible) correspondence. “I trust,” and “I await” are good examples. I’ll then complete these sentences with something unusual. […]
Continue readingWho says?
“You have to be more professional.” “You can’t write an email like that to C-Suites!” “[job-title-that-apparently-makes-them-inhuman]’s will hate it!’ I hear this all the time. Apparently, when someone achieves success, they stop being human. If you want a meeting with someone important, you better write a message devoid of humour. It has to be bland […]
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