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B2B Cold Email Templates

I suspect you have landed on this page looking for cold email templates. We do indeed possess a plethora of effective cold pitch templates for freelancers, agencies, and other b2b suppliers.

Most importantly, they work. As evidenced here by a screenshot of a response to my original drunk cold email. (More on that briefly.)

B2B Cold Email Template - Positive Response From Prospective Client From Charming Cold Pitch: Jon, Apologies for the delay in responding. I receive a lot of unsolicited mail and read virtually none of it - so sending me something which I actually read and remembered is a real achievement. On the basis of that (and because the author John Buchan may be the most famous person to have come from my home town of Perth) why don't we get together for a coffee and we can see whether there's something you can do for us or whether indeed I ought to be pointing you to someone else. My PA will be in touch to set something up - probably a few weeks off as the first half of March is pretty hectic

The issue with all the “best cold email templates” you find on the web is that they, well, don’t work.

If everyone is sending the same style – short, to the point, devoid of personality – nobody stands out. Everybody blends in.

Someone should tell these folks that b2b need not stand for boring-2-boring. 😀

So… Why are my templates different? See below 🙂

The Drunk Cold Email That Changed My Life

A good few years ago, I was desperate for sales after my word of mouth work dried up.I got hellishly drunk one night and wrote a completely absurd cold email.

I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.

To my astonishment, it worked. I can’t attach images to this post but I got the most amazing complimentary responses and requests for calls/meetings.

My favourite one succinctly said, “My colleague forwarded me your spam email and we would like to meet you to discuss opportunities.”

I have hundreds of these screenshots showing responses to my irreverent cold emails saved. It always felt great to receive them.

Positive Response To Charming B2B Cold Sales Email Template: Dear Jon, Firstly let me congratulate you on the most entertaining cold call/email that I have received recently, or possibly ever. And I get a lot. It's so rare to get a truly creative communication from an agency that purports to be creative, so thank you. I'm going to build a Wall of Fame for examples of good marketing, on the basic of your letter. It might be quite a small wall though, or perhaps just a few tiles. Let's talk? We can probably use some help with value propositions, or just our general thinking. You don't need to wear the top hat, but if it helps, don't let us stop you.

I’ve met with senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands, exciting start-ups and regular ol’ SMEs.

I’ve used this same style to get senior editors at large publications to respond to me and publish my clients’ content. I’ve used it to help people get as many job interviews as they want – and to meet people I really look up to. I figured out a way to get the attention of busy people by accident.

I’d never read a single book about copywriting at the time – and that’s a big reason my unorthodox approach worked. I didn’t know what I was supposed to do. I interrupted the pattern by virtue of not knowing what the “best practice guidelines” were.

I would always hear that you shouldn’t try humour in business. It’s too risky. I’m glad I took a chance. As it turns out, funny cold emails, LinkedIn messages, and direct mail letters are an exceptionally effective lead generation tool – when done right.

The Birth of Charm Offensive

In March 2017, I started a Facebook group and started telling the world about my unorthodox approach to writing cold emails. Much to my amazement, it took off. People listened to me. They implemented my unorthodox copywriting advice – and they got amazing results.

Charming Cold Email Templates Testimonial: Y'all... This is an unsolicited review of the Charm Offensive Email templates. I bought the templates 30 minutes ago. Sent a email out 15 minutes ago. Got a response 2 minutes ago. Jon Buchan, if you wouldn't consider this creepy, I could KISS you right now. You are amazing as hell. These templates work."

I got addicted to this little feedback loop and redoubled my efforts. I started appearing on podcasts to speak about my weird little tribe. People started writing stories about me. The group kept growing.

My email list kept growing. I started producing courses, template packs, and other paid content. Before I knew it, it was my full-time job.

I teach people how to get the attention of their ideal clients, how to generate PR coverage, how to build a following online (like I’ve done in the last few years), how to write entertaining copy, and whatever else I think will help my audience prosper.

If you’d like to be sent a copy of my original drunk cold email – and my magic email cheat sheet, type your email address below and click the magenta button with all the enthusiasm you can muster.