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How to Create a Niche


This ebook and video training pack shows you how to create your own weird little sub-niche, just like Charm Offensive.

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I have an offering that you can’t get anywhere else. You might be able to get stuff that gets a similar end result, but nothing quite like Charm Offensive.

I created my own weird little niche.

I’ve broken down the key components that helped Charm Offensive succeed. You need not use all of these, but as with anything I put together, I hope it influences your thinking.

This ebook and video training pack shows you how to create your own weird little niche, just like Charm Offensive.

And, yes, I’ll admit it, I love watching my phone beep with joy:

How To Create A Niche Covers:

  • How I launched an ebook to build my following before starting the Charm Offensive Facebook Group.
  • The key questions to ask yourself in your pursuit of creating something captivating, unique and saleable.
  • How to use ‘media hacking’ and other crafty tactics to build awareness at speed.
  • How to use LinkedIn’s laser like search targeting to find and recruit new tribe members at scale.
  • The secrets to building mutually beneficial relationships with other influencers.
  • How to make sure every interaction matters, ensuring you build not just tribe members, but enthusiastic advocates of your message.
  • A 30-day plan for launching a Facebook Group and email list and growing it to 1,000 members.
  • How to monetise your newly created tribe.

And it works:

What Do You Get?​

You get the ​mini eBook I’ve written on how to create your niche. It lays out exactly what I did to create my niche, and draws insight from what’s also worked for my Pro subscribers too.

It’s detailed and actionable – no fluff or filler here.

You also get a an hour-long video training which goes through the nuance and includes much more than I could put into the eBook.

With a couple of hours of your time spent reading and watching, you’ll have all the pointers you need to start this journey for yourself.