The Warren Buffett Technique
People get so much crap in their email and in the post. You need to make your prospect switch gears.
We can learn something here from Warren Buffet. In his stock presentations, he starts with bad news.
Why would he do such a thing?
a) He gets the bad news out the way.
b) It’s the honest and correct thing to do.
c) Everything else he has to say has more credibility.
Can you do the same?