All right, all right, all right. It’s finally happening. The first Charm Offensive writing day is happening on May 30th, 2019.

Do you like the cut of my jib? Do you enjoy my writing? Even when it’s in the form of a torrent of sales pitches? If so, well, naturally, I must applaud your good taste.

How would you like to up your own writing game?

The first ever Charm Offensive writing day comes in two parts.

Want to learn how to open up opportunities for yourself whenever you want?

You'll be able to generate leads by choice. You'll be able to pick and choose the types of companies you want to work with.

Have dream clients you'd LOVE to work with? I'll show you how the right words to get their attention.

I'll analyse a range of my most effective templates, breaking down the structure, and explaining the joke formulas and persuasive devices contained within.

I'll show you how to write charming follow up messages that nudge your targets into replying.

I will run through examples of my own successful copy, showing you the structure, rhetorical devices, and joke formulas used throughout.

I'll show you how to:

• Get prospects to enthusiastically agree to a call or meeting with you, using winning examples from brands like Hewlett Packard, Symantec, Red Bull, Walt Disney, o2, and many more.
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• Follow up with your target prospects in a way that is polite, endearing, and effective.
  
  
• How to follow up with prospects that send you a positive response.
  
  
• Invite yourself onto huge podcasts such as Entrepreneurs on Fire.
   
• Get coverage in publications such as Time Magazine, The Guardian, The Independent, Venturebeat, The BBC, Entrepreneur.com, Inc.com, and many more.
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• Moving past the cold pitch: I'll show you how to use charming copy to request testimonials, ask for referrals, and upsell other services to your existing clients.
  
  
• Use direct mail to get the attention of senior decision makers who are near impossible to reach using digital mediums.

You'll learn the principles of writing charming copy, including how to:

• Open your emails in a way that surprises prospects and makes them smirk, smile, or laugh out loud.
  
  
• Introduce yourself and your offering succinctly in a way that intrigues your prospects, without boring them or being self-indulgent.
  
  
• Command the attention of your prospects throughout your email using humour formulas, ensuring they read it to the end.
  
  
• Sell the idea that a brief call with you won't be a horrible 'hard-selling' experience, it'll actually be enjoyable and beneficial to your prospect.
  
  
• Use the Charm Offensive approach to make whatever request you desire, enabling you to write your own charming emails, letters, and messages.
  

Q&A Session

After the training sessions, we will have a questions & answers session. 

Ask whatever you want about charming copywriting, or anything relating to winning clients, keeping clients, or anything else you think I'll be able to help with.
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This is the first ever Charm Offensive writing day. 

As this is the first 'beta' launch, I'm offering this for a significantly discounted price of £99.

This price will at least double for the next writing workshop.

This is unbelievable value, especially when you consider the bonuses you get AND should you wish to, you can send one piece of copy for Jon to review and provide feedback for.

Usually, a 30-minute one to one call with me costs £527.

The workshop, the bonuses, and the copy review costs just £99. (In writing this, I'm realising how much value there is. Crikey!)

This debut writing day is your chance to get detailed training, swipe files, one to one support and feedback from me for an absurd price. 

The writing workshop will start at 12pm on Thursday the 30th of May.

You can attend the writing day virtually by signing up on this page for a virtual ticket.

You will be sent a link to join us via Zoom.

After the event, you will also be sent the bonus swipe files and a recording of the training sessions.