Ah, shit.

The world went and changed on us. 

Cities are on lockdown. Bricks and mortar businesses have been forced to close. Governments worldwide are insisting companies tell their employees to work from home. Many of us will have had clients cancel, or found all our new leads have dried up. It is a terrifying circumstance for many.

What can digital marketers, copywriters, ad experts, and other professional consultants do to adapt? 

Quite a lot, it turns out.

"The Unprecedented Times Webinar"

This webinar will show you how to:

  • Adapt and offer services people still need - e.g. Showing gyms how to take their business online by offering virtual group and one to one training sessions.
  • Pitch to traditional professional services providers (E.g. Accountants, lawyers), showing them how to sell their services online using sales pages, email sequences, and content.
  • Use this as an opportunity to start building an email list, so you can sell your expertise at scale to those who need it - and may not be able to afford one to one services right now.
  • Sell to big corporations who have been forced to completely change how they operate.
  • Develop offerings for companies that are experiencing huge growth - meaning they may need additional resources to handle it, but would prefer to outsource instead of hiring full time employees.
  • Cold pitch and close deals online during quarantine.
  • Turn what previously might have been seen as negatives into advantages. For example: a lack of experience, being a small business, or creating and offering services with adaptive (“sliding scale”) pricing.
  • Set up your own online offerings: creating lead magnets, storytelling, and providing potential customers with strong, informative content that is genuinely helpful.
  • How to stay productive, manage your time, get ideas down, and execute them in this most unusual of times.
  • Test new ideas quickly and launch new products in a manageable way without having to invest large amounts of money, time, or energy. 
  • Know when it’s appropriate to use humour sensitively - and when it isn’t.
  • How to build social distance-beating virtual communities around your area of expertise, and beam valuable virtual meetings into group members’ living rooms.
  • Find out how your audience’s needs have changed, and how you can adapt to meet them effectively.



l'm productive all of a sudden and have a load of leads out of nowhere since that Damn Jon decided to tell me what to do.

I've inconveniently had to invest in a crm system.

I've just had a meeting which could give me a contract bigger then I can count (assuming I deliver which I will) so now my brain hurts.

Damn you Jon and your simply easy (yet fantastic) ways of communicating with people & getting clients.

If anyone is interested in buying his stuff then you'd be silly to even consider it... I mean who wants such problems in life? It was easier when I was broke. Good day.


What are you waiting for?

Get access to the full recording with Q&A now.

Only £39

Who is this webinar for?

This webinar contains valuable information for anyone who does business online - or is looking to start. If recent events have physically isolated you from your all-important audience, this webinar will help you close the gap - virtually.

This includes - but is definitely not limited to:

  • Digital marketing consultants
  • Copywriters
  • Online ad experts
  • Physical product sales
  • Professional services
  • Freelancers and self-employed individuals
  • Agencies
  • B2B providers
  • B2C bricks and mortar businesses - gyms, therapists, producers, et al

What is included?

The 1h 48m recording contains all the teaching, plus a Q&A section at the end.

You'll also have access to the slides.

Need more proof my advice works?


Have started reaching out to some much larger companies than I usually do, using some of the Charming techniques learned from Jon - and I wish I had done this sooner!

I sent 3 yesterday and already have one response... from a company with £350m+ in funding. Happy days!

I think the point of this post is to encourage everyone to keep reaching high and back yourselves.



Just wanted to thank Jon for all his ideas here. Tried my first two cold e-mails. I got an out of office back from one of them, but the other person answered within an hour!

And the answer was POSITIVE and played along with my joke! This was the chief of communications for a huge company answering a silly e-mail from a small local marketing company.

Have you solved life, Jon??



Yet another raving testimonial for Jon’s charming black magic...

Landed meetings with 5 great marketing agencies this month!

3 of them are only small, but 2 are HUGE!

And the icing on the proverbial cake...

...the meetings were for us to help them recruit, train and scale their in-house sales teams, but one of the bigger firms asked if we’re interested in having them invest in our new SaaS product and them becoming an equity partner!

Although we’re not looking for investors at this time, it was very flattering - and a nice little tickle for the ego 😎

Charming opportunities abound... Happy days 🎉

Keep up the good fight folks!


What are you waiting for?

Get access to the full recording with Q&A now.

Only £39


Make sure to buy whatever Jon is selling. I have for about 5 months and besides all the awesome stuff I have access to - the real life changing stuff are the new friends I’ve made.

We’re waiting for you.


JON BUCHAN  //  Founder, Charm Offensive

A good few years ago, I was desperate for sales after my word of mouth work dried up.

I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.

To my astonishment, it worked. I got the most amazing complimentary responses and requests for calls/meetings, from senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands. Symantec and Hewlett Packard became clients.

All because of a crazy cold pitch.

I decided to start teaching others my unorthodox approach to cold pitching. People listened to my weird advice and found that it worked for them, too.

That's what Charm Offensive is all about: getting the attention of busy people.

Jon Buchan

Copyright 2020 Logical Absurdity Ltd T/A Charm Offensive.