Satirical Press Release
I figured they may have £budget that I’d like to see in my bank account.
I could have sent a version of my original ‘informal/formal/absurd’ cold email, but I decided to try something new.
I like to use the form that the resonates with the prospect. For PR / Comms Directors, I knew they’d recognise the format of a press release.
I decided to send them a faux press release.
The press release announced that I was sending them a completely unsolicited email.
The prospect is part of the story.
There’s added humour as you get to write lines for the prospect, who is ostensibly being quoted.
Even if you don’t wish to write to journos/PR types, this template will be useful.
Writing your own ‘meta press release’ is a great way of practising writing self-referential humour.
This Google Doc shows this template and includes comments that explain each line -> https://docs.google.com/document/d/1m56RzbClDS0sF9kES3ZTITw5zMaswHNXHqSTiYlDpIE/edit?usp=sharin