Add charm and humour to your social media content, emails, cold pitches, and sales pages using ChatGPT.

Last year, I released my Charming AI Pack. It provided a range of prompts and iterations to write funny and charming lines based on my formulas.

Since then, I’ve seen the copy generated from the intelligent folks who purchased the pack. I was seriously impressed by what I read. Many of these made me smirk, smile, or laugh out loud. 

However, I’ve received some feedback from a number of customers that it would be useful to see how to write social media content, cold pitches, and sales pages using the prompts in the pack. 

In The Charming AI Pack 2.0, I’m going to show you how to do just that. It’ll provide completed content examples that you can refer back to, which prompts were used to generate the humorous/charming lines, and explain why the prompts are used where they are.

Having these structures will mean you’ll always be able to inject humour and charm into your copy. That’s incredibly powerful. 

So what’s included? Let’s look at the social media section…

When posting content on Facebook, Instagram, or LinkedIn, you’ll know how frustrating it can be. You’ve worked hard on writing and editing a post only to find it gets little engagement and reach. 

If your posts get no reach, your post is pretty much pointless. 

Adding charm and humour will make your content far more enjoyable for your audience, making it far more likely they will engage with it.

The more people that engage with it, the more reach you’ll get. You need as many eyeballs on your content as possible. 

Here’s what will be included in the Social Media Content section:


Introducing Yourself To Your Audience

This is perfect for writing social media posts where you introduce or reintroduce yourself to your followers. You can use this template for your LinkedIn Bio section, your pinned personal Facebook post, your Facebook Group pinned post, or anywhere else you need to introduce yourself. 

Oftentimes, this is the first piece of content people will read after coming across your profiles. Adding charm and humour will enable you to make the best possible first impression.

In a sea of boring, bland, sanitised bios/introductions, you’ll stand out and they’ll be more likely to continue reading your content. 

It also makes it more likely that potential prospects will reach out to you. You’ve even given them several conversation starters, as they will often reference a specific line that made them smile when they read your bio/introductory post.

Educational posts

These posts demonstrate your expertise, showing your audience they should listen to you when it comes to your chosen discipline.

However, even though your content may offer great insights that will benefit your followers, these posts often get little engagement. 

Adding a little charm and humour can make all the difference in getting that much needed engagement and reach. If you’re going to teach, you should surely have your wisdom seen by as many people as possible.

I’ll show you how to sneak in a cheeky pitch at the end of these posts, cajoling your followers into sending you a DM or clicking a link to your sales page or diary scheduler to book a call with you.

I’ll run through an example value post of my own, showing you which prompts to use and where.

Promoting your lead magnet

If you have a lead magnet to get people to opt-in to your email list, you’ll want to promote this through social media. I’ll show you how to write a post that gets people’s attention, makes them smile, and hit the like, love, or laugh react, increasing the engagement on your post and getting it seen by more people. 

As it’s made them smile, they’re more likely to get people to click through and opt-in to your list.

Pitching your services

While posting educational content is important, it’s critical to be bold and write posts that pitch your services.

These posts often get even less engagement than educational content. This makes it even more critical to add charm and humour to them. A little bit of sugar helps the medicine go down – and helps you coax your audience into engaging with your blatant pitches, increasing the number of people who see them.

The charm and humour will also ingratiate people to you further, making them even more likely to enquire about your services.

Promoting a digital product

Have an ebook, course, or other digital product you wish to promote to your social media followers?

I’ll show you how to do that with charm. 

…And how about the email content?

Welcome email sequence

When people sign up to your email list, you want to make the first email as enjoyable as possible so they look forward to getting the rest of your emails.

Pitch your services

If you do client work, you can use this email to pitch your services to your list. It will stress that you have limited spaces available and do it with, you guessed it, the perfect portion of added charm and humour.

Product launch sequence 

Use this sequence if you want to launch a new ebook, course, or other digital product. It’ll have all the persuasive elements needed to get people to buy, and just the right amount of humour and charm to keep your audience smiling throughout. 

Flash sale sequence

Want to put one of your products on sale? This sequence will help you do just that.

Cold Pitches

You’ll learn how to write charming cold pitches for your services with just the right blend of humour and charm.


I’ll go through how to reconstruct my original drunk cold email and how to write your own, using prompts to generate funny and charming lines that are unique and relevant to what you offer.

Sales Pages

I’ll show you how to add charm and humour to your sales pages. You need to strike the right balance as too much humour might mean potential customers don’t take you seriously.

However, used as a spice to add a little levity, they can make reading your sales pages far more enjoyable and thus far more likely to read them with a smile on their face.

Want to start using all of this for yourself? Get this pack at a huge discount while the launch offer is on:

£999 £149

So how does this work?!

Here is a little sample. I taught ChatGPT my ‘Funny Unsubscribe’ technique and asked for some more examples.

Here’s what it came out with. These are for cold pitching but the pack will contain prompts for all of the different media types mentioned above.

I also taught it my “Funny Follow Up” technique.


Here are some versions of this line:

Some of these genuinely made me smile and laugh! It can create unlimited versions of these techniques now.

These are just two of the techniques you’ll find in this pack. It contains a huge variety of different formulas I’ve used across a wide array of my effective templates. 

Once you’ve taught ChatGPT all these techniques, you’ll have a vast array that you can add to your cold pitches, emails to your list, social media content, social media ads, and other content where you want to make your audience smirk, smile, or belly laugh.

Exciting times!

Want to start using all of this for yourself? Get this pack at a huge discount while the launch offer is on:

£999 £149

BONUS OFFER: Scroll-Stopping AI Image Training

If you buy this pack while the launch offer is on, you’ll have the option to grab this bonus training at checkout for a big discount too.

Dall-E is the AI image generator that you get with GPT Plus. 

Armed with this, you can create vibrant images that demand attention. 

My brother and business partner, Gary, created a Charm Offensive Brand Image Generator. This means all the images we create use the Charm Offensive brand colours and uses a ‘trippy’ style that stands out from all of the other stuff they’re seeing in their feed.

This bonus training will show you how to set up your own custom GPT so you can create images that:

1. Stand out and stop people scrolling.

2. Have a consistent colour scheme and style that matches your brand colours / themes.

3. Once you have your audience’s attention, they can then read the entertaining and charming copy you’ve generated using the prompts and templates in the pack. BOOM!

Here’s an image I created just a few days ago:

In this example, I wanted to create an image to promote the pack I’m selling to you right now.

It shows a man in his office, laughing loudly while using The Charming AI Pack 2.0. His loud chortling has awoken his wife, who’s peering round the door to see what all the palava is about.

I’m using this image and others I’ve generated for the organic social media posts and Facebook Ads to promote the pack to my warm audience. 

It’s an exceptional tool when used well. 

This training will show you all you need to know to make exceptional images that grab the attention of your audience.

Want to start using all of this for yourself? Get this pack at a huge discount while the launch offer is on:

£999 £149

Questions & Answers

Who is this for?

Anyone that wants to add charm and humour to their sales copy and social media content. While the cold pitching section is strictly for B2B usage, the rest of the pack can be used for both B2B and B2C.

Do I need the original Charming AI Pack to be able to use this pack?

You don’t. This pack will contain all of the prompts and iterations from the first pack and additional ones.

The first pack provided various prompts to help you write charming and humorous lines. This pack goes a step further, and shows you exactly how to use the prompts to write social media content, emails, cold pitches, and sales pages.

What do people get wrong when using AI to generate funny lines?

One of the main issues I’ve found is people add too much humour to their copy.

It should be used as a spice rather than the main ingredient. If you add too much, people won’t know whether to take you seriously or not. It also gets too predictable and thus, less funny. 

This pack will provide you with completed examples of content, alongside the prompts needed to generate funny lines that will be relevant to your discipline, sector, and offer. 

I don’t know how to write funny copy. Is this for me?

Yes. This pack will help anyone add humour and charm to their sales copy and social media content. 

What do I need to get started?

You need to sign up to ChatGPT. And to buy this pack. And some time to actually read the ebook and then experiment for yourself.

For the bonus AI Image training, you’ll need access to Dall-E. You can get this with a GPT Plus subscription which costs $20 per month.

When will the back be ready?

This pack is ready now! You’ll receive download links as soon as your order is complete.

Want to start using all of this for yourself? Get this pack at a huge discount while the launch offer is on:

£999 £149

JON BUCHAN  //  Founder, Charm Offensive

A good few years ago, I was desperate for sales after my word of mouth work dried up.

I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.

To my astonishment, it worked. I got the most amazing complimentary responses and requests for calls/meetings, from senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands. Symantec and Hewlett Packard became clients.

All because of a crazy cold pitch.

I decided to start teaching others my unorthodox approach to cold pitching. People listened to my weird advice and found that it worked for them, too.

That’s what Charm Offensive is all about: getting the attention of busy people.