Add charm and humour to your social media content, emails, cold pitches, and sales pages using ChatGPT

Last year, I released my Charming AI Pack. It provided a range of prompts and iterations to write funny and charming lines based on my formulas.

Since then, I’ve seen the copy generated from the intelligent folks who purchased the pack. I was seriously impressed by what I read. Many of these made me smirk, smile, or laugh out loud. 

However, I’ve received some feedback from a number of customers that it would be useful to see how to write social media content, cold pitches, and sales pages using the prompts in the pack. 

In The Charming AI Pack 2.0, I’m going to show you how to do just that. It provides completed content examples including humorous/charming lines generated by ChatGPT. I explain why the prompts are used in the Copy Breakdown section included after each content piece.

The Copy Breakdowns will also show you the persuasive benefit of each of important lines in each example. There’s a lot of subtle nuances that make them effective and you’ll learn all of these, enabling you to use such techniques in your content.

You’ll get:

  • A range of completed content examples.
  • Detail on where I’ve used ChatGPT to generate charming / self-deprecating / witty / funny lines, and the prompts used to generate them (and the full output from ChatGPT, not just the lines I selected. I want you to see all of the output.)
  • The prompts show you how to make the prompts specific to the sector / offer / situation you’re writing for.
  • A full copy breakdown of each content example, breaking down all of the important persuasive and stylistic nuances used within each piece. This includes the lines generated by ChatGPT and those I’ve written without the assistance of AI.


Having these structures will mean you’ll always be able to inject humour and charm into your copy. That’s incredibly powerful.

I can’t believe I’ve actually made this pack.

On the one hand, I’m torn about unleashing the Charming AI Pack 2.0 into the wild; it’s like parting with a chunk of my own charisma.

On the other hand, the allure of a swelling bank account is a siren call I can’t resist.


So what content examples are included?

These content examples can be used for social media content and for emailing your list.

When posting content on Facebook, Instagram, or LinkedIn, you’ll know how frustrating it can be. You’ve worked hard on writing and editing a post only to find it gets little engagement and reach. 

If your posts get no reach, your post is pretty much pointless. 

Adding charm and humour will make your content far more enjoyable for your audience, making it far more likely they will engage with it.

The more people that engage with it, the more reach you’ll get. You need as many eyeballs on your content as possible. 

When emailing your list, the same thing is true. You want people to actually read your emails and enjoy them. You want to keep them coming back for more.

Introducing Yourself To Your Audience

This is perfect for writing social media posts where you introduce or reintroduce yourself to your followers. You can use this template for your LinkedIn Bio section, your pinned personal Facebook post, your Facebook Group pinned post, or anywhere else you need to introduce yourself. 

Oftentimes, this is the first piece of content people will read after coming across your profiles. Adding charm and humour will enable you to make the best possible first impression.

In a sea of boring, bland, sanitised bios/introductions, you’ll stand out and they’ll be more likely to continue reading your content. 

It also makes it more likely that potential prospects will reach out to you. You’ve even given them several conversation starters, as they will often reference a specific line that made them smile when they read your bio/introductory post.

Educational posts

These posts demonstrate your expertise, showing your audience they should listen to you when it comes to your chosen discipline.

However, even though your content may offer great insights that will benefit your followers, these posts often get little engagement. 

Adding a little charm and humour can make all the difference in getting that much needed engagement and reach. If you’re going to teach, you should surely have your wisdom seen by as many people as possible.

I’ll run through an example value post, showing you which prompts to use and where.

Promoting your lead magnet

If you have a lead magnet to get people to opt-in to your email list, you’ll want to promote this through social media. I’ll show you how to write a post that gets people’s attention, makes them smile, and hit the like, love, or laugh react, increasing the engagement on your post and getting it seen by more people. 

As it’s made them smile, they’re more likely to get people to click through and opt-in to your list.

Pitching your services

While posting educational content is important, it’s critical to be bold and write posts that pitch your services.

These posts often get even less engagement than educational content. This makes it even more critical to add charm and humour to them. A little bit of sugar helps the medicine go down – and helps you coax your audience into engaging with your blatant pitches, increasing the number of people who see them.

The charm and humour will also ingratiate people to you further, making them even more likely to enquire about your services.

Promoting a digital product

Have an ebook, course, or other digital product you wish to promote to your social media followers?

I’ll show you how to do that with charm. 

Welcome email sequence

When people sign up to your email list, you want to send your subscribers an email sequence that delivers your lead magnet while also demonstrating that you’re a trusted expert that they should consider paying for your knowledge.

This welcome sequence example shows you how to do this with humour and charm, enabling you to get your subscribers to smile as you persuade them of your unique brilliance.

Cold Pitches

You’ll learn how to write charming cold pitches for your services with just the right blend of humour and charm.


I’ll go through how to reconstruct my original drunk cold email and how to write your own, using prompts to generate versions of the template that are relevant to the services you offer.

Sales Pages

I’ll show you how to add charm and humour to a sales page. You need to strike the right balance as too much humour might mean potential customers don’t take you seriously.

However, used as a spice to add a little levity, they can make reading your sales pages far more enjoyable and thus far more likely to read them with a smile on their face.

I’ve included the original Charming AI Pack as a bonus as contains a ton of prompts and iterations that will benefit you when writing social media content, emails to your list, cold pitches, social media ads, and any other commercial content you need to write.

You’ll have a vast array of techniques at your fingertips. I want to provide you with the most useful product as I can and I believe that the inclusion of the original AI pack will greatly benefit you.

Get The Charming AI Pack 2.0 at a huge discount while the Special Launch Offer is on!

The Special Launch Offer Expires at 1159PM on Tuesday, May 14th, Central Time

£699 / £199

$899 / $264

So how does this work?!

Here is a little sample. I taught ChatGPT my ‘Funny Unsubscribe’ technique and asked for some more examples.

Here’s what it came out with. These are for cold pitching but the pack will contain prompts for all of the different media types mentioned above.

I also taught it my “Funny Follow Up” technique.


Here are some versions of this line:

Some of these genuinely made me smile and laugh! It can create unlimited versions of these techniques now.

These are just two of the techniques you’ll find in this pack. It contains a huge variety of different formulas I’ve used across a wide array of my effective templates. 

Once you’ve taught ChatGPT all these techniques, you’ll have a vast array that you can add to your cold pitches, emails to your list, social media content, social media ads, and other content where you want to make your audience smirk, smile, or belly laugh.

Exciting times!

Get The Charming AI Pack 2.0 at a huge discount while the Special Launch Offer is on

The Special Launch Offer Expires at 1159PM on Tuesday, May 14th, Central Time

£699 / £199

$899 / $264

Order Bump: Scroll-Stopping AI Image Training

At checkout, you can add this to your order for a Special Launch Offer Discount.

Dall-E is the AI image generator that you get with GPT Plus. 

Armed with this, you can create vibrant images that demand attention. 

My brother and business partner, Gary, created a Charm Offensive Brand Image Generator. This means all the images we create use the Charm Offensive brand colours and uses a ‘trippy’ style that stands out from all of the other stuff they’re seeing in their feed.

This bonus training will show you how to set up your own custom GPT so you can create images that:

1. Stand out and stop people scrolling.

2. Have a consistent colour scheme and style that matches your brand colours / themes.

3. Once you have your audience’s attention, they can then read the entertaining and charming copy you’ve generated using the prompts and templates in the pack. BOOM!

Here’s an image I created I created a few weeks ago:

In this example, I wanted to create an image to promote the pack I’m selling to you right now.

It shows a man in his office, laughing loudly while using The Charming AI Pack 2.0. His loud chortling has awoken his wife, who’s peering round the door to see what all the palava is about.

I’m using this image and others I’ve generated for the organic social media posts and Facebook Ads to promote the pack to my warm audience. 

It’s an exceptional tool when used well. 

This training will show you all you need to know to make exceptional images that grab the attention of your audience.

Get The Charming AI Pack 2.0 at a huge discount while the Special Launch Offer is on

The Special Launch Offer Expires at 1159PM on Tuesday, May 14th, Central Time

£699 / £199

$899 / $264

Questions and helpfully, answers:

Who is this for?

Anyone that wants to add charm and humour to their sales copy and social media content. While the cold pitching section is strictly for B2B usage, the rest of the pack can be used for both B2B and B2C.

What do people get wrong when using AI to generate funny lines?

One of the main issues I’ve found is people add too much humour to their copy.

It should be used as a spice rather than the main ingredient. If you add too much, people won’t know whether to take you seriously or not. It also gets too predictable and thus, less funny. 

This pack will provide you with completed examples of content, alongside the prompts needed to generate funny lines that will be relevant to your discipline, sector, and offer. 

I don’t know how to write funny copy. Is this for me?

Yes. This pack will help anyone add humour and charm to their sales copy and social media content. 

What do I need to get started?

You need to sign up to ChatGPT. And to buy this pack. And some time to actually read the ebook and then experiment for yourself.

For the bonus AI Image training, you’ll need access to Dall-E. You can get this with a GPT Plus subscription which costs $20 per month.

When will the back be ready?

This pack is ready now! You’ll receive download links as soon as your order is complete.

Want to start using all of this for yourself? Get this pack at a huge discount while the Special Launch Offer is on

The Special Launch Offer Expires at 1159PM on Tuesday, May 14th, Central Time

£699 / £199

$899 / $264

JON BUCHAN  //  Founder, Charm Offensive

A good few years ago, I was desperate for sales after my word of mouth work dried up.

I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.

To my astonishment, it worked. I got the most amazing complimentary responses and requests for calls/meetings, from senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands. Symantec and Hewlett Packard became clients.

All because of a crazy cold pitch.

I decided to start teaching others my unorthodox approach to cold pitching. People listened to my weird advice and found that it worked for them, too.

That’s what Charm Offensive is all about: getting the attention of busy people.