Grab my All-In-One B2B Template Pack to get busy people to respond… and enthusiastically say ‘yes’ to your requests!
In business, we have to make a lot of asks. Use my unorthodox templates to make them in the most effective way possible – without feeling like an entitled jerk.
This template pack includes 28 tried-and-tested templates for getting the attention of busy people while making them smile. You’ll learn how to book sales calls and meetings with even the most senior contacts, invite yourself onto podcasts, book as many job interviews as you need, get your foot in the door when you don’t have much experience… and tons more.
And even better: you’ll learn how to do this with my signature style of charm.
I’m Jon Buchan, Founder of Charm Offensive
I teach business owners and marketers how to use humour to write more entertaining and effective cold emails.
A good few years ago, I was desperate for sales. I was one year into running my own digital marketing agency, and all my word-of-mouth leads had dried up.
I dealt with that in the only way us Brits know how… I got blind drunk.
In that time, I decided to write the most absurd cold email I could.
I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.
To my astonishment, it worked. I got the most amazing complimentary responses and requests for meetings from senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands. Symantec and Hewlett Packard became clients.
All because of a crazy cold pitch.
I decided to start teaching others my unorthodox approach to cold pitching. I reverse engineered my original drunk cold email line-by-line so everyone could learn and understand the humour formulas and persuasive techniques that made it so effective. People listened to my weird advice and found that it worked for them, too.
And to achieve this success, they didn’t even need to drink the alarming amount of rum that I did!
That’s what Charm Offensive is all about: getting the attention of busy people with emails they actually want to read.
Introducing… The All-In-One B2B Template Pack
The right words in the right order to the right people can get you anywhere in life… let me show you how!
This template pack is perfect for…
- Freelancers who want to gain more exposure for their business by getting positive responses to cold prospecting emails, getting on podcasts, securing intros, and getting a foot in the door even without much experience
- Business owners who want to feel more confident managing conversations about pricing, upselling, and invoicing
- Marketers who want to secure more coverage from journalists and influencers for their clients’ content
Use these ‘fill-in-the-blank’ templates to quickly fire off emails that will really work
Get access to the whole collection of 28 templates straight away, so you can start growing your business, getting new clients, and selling more of your services to your existing clients.
Without further ado, here are the templates included in the pack:
- Getting Freelance Copywriting Clients – Even With No Experience
- Entering New Niches
- Chasing Prospects
- Response to the “What Will it Cost?” Question
- Introduce Yourself to Prospects on Social Media
- Break Up Email
- Job Interview Template
- Asking Experts for Interviews
- Booking Speaking Gigs & Getting on Podcasts
- Working With Influencers
- Emailing People You’ve Met at Events
- Emailing People You’ve Met at Events… The Hangover Humour Version
- Potential Partners Email
- Invite Prospects to a Client’s Event
- Invite Prospects to a Free Webinar
- The “I Mentioned You” Email
- Latest Information Email
- Premarketing Email for PR and Content Marketing Campaigns
- Personalised One To One Emails
- Reconnecting With Old Clients
- “How Are We Doing” Client Email
- Change of Strategy Email
- The ‘Get Your Invoice Paid’ Email
- The ‘I Messed Up’ Email
- The ‘Thank You For Being Awesome’ Email
- The Crazy Idea Email
- The Cross Sell Email
- The Retainer Email
- The Upsell Email
You’ll also receive several bonuses, including my original Five Stages of Grief Follow-Up Sequence complete with five charming emails… for when even the most relevant, impressive, hilarious, and persuasive opening gambit doesn’t get a response. Follow up with the busiest people without sounding like an impatient twit – it’s possible!
And… I’m throwing in my ebook Copy My Copy, for a deeper dive into how to write MAGIC emails that break open the doors to your dreams and ambitions. I never thought I’d give this information away, which is why I’m selling it instead.
I’ll even throw in my original drunk cold email!
Just grab a template, tweak it to work for your business, and see for yourself!
Get all of this for only £47 / $59!
Get the 28-template All-In-One B2B pack, my original Five Stages of Grief follow-up sequence, my Copy My Copy ebook, plus even more bonuses!
- Effortlessly write emails that people actually want to read – even when you’re asking them for something
- Finally start getting replies to your cold emails – from people who are happy that you’ve been in touch
- Build stronger relationships with your existing clients, based on honesty, shared humour, and trust
And that’s not all…
These templates are only the beginning. When you start getting enthusiastic replies, you start to realise… B2B doesn’t have to mean Boring-2-Boring.
This is bigger than email. When you start to learn how to write your own charming copy, you can use it for social media posts, articles, videos, craigslist ads… the world is your metaphorical oyster.
I’ve used it to get people to my clients’ events and seminars.
I’ve used it to help my friends get as many job interviews as they need.
And I’ve used it to get senior editors at large publications such as Yahoo Business, Entrepreneur.com, Inc.com, Channel4 News, The Independent, Time Magazine, and many more to respond to me and publish my clients’ content.
Back in March 2017, I started my Facebook Group, Charm Offensive, and started showing people my weird way of generating opportunities whenever I wanted. And, well, you’ve seen some of their results too.
Ready to start using charming copy to grow your business?
Download all of the templates and bonuses today!
Check out these bonuses!
Bonus #1: The Five Stages of Grief Follow-Up Sequence
Value: £99
It’s not unusual for the busiest folks to need another nudge if they haven’t replied. The question is, how do you follow up in a way that doesn’t come across as incredibly irritating? In case you hadn’t guessed it by now: this follow-up sequence will show you how to not only follow up once, but five more times – with humour and grace.
Bonus #2: Copy My Copy
Value: £570
This ebook contains a variety of my most effective charming copy templates – and reveals the crafty tactics, formulas, devices, and little nuances that make them so successful. You also get a detailed breakdown of why each one is so effective so you can apply these principles yourself.
Bonus #3: The Promote Yourself Playbook Video Training
Value: £99
This 25 minute training video runs you through 10 quick and easy tactics to generate leads immediately. It’s offensively easy when you know how!
Bonus #4: The Magic Cold Email Video Training
Value: £199
This 50 minute video training runs through one of my most successful cold email templates line by line. Learn all the techniques and devices I use to make charming copy stand out.
Please do enjoy some more success stories:
Get everything you need to start receiving gushing replies from your dream clients…
The All-In-One B2B Template Pack (value: £497)
The Five Stages of Grief Follow-Up Sequence (value: £99)
The Promote Yourself Playbook Video Training (value: £99)
Copy My Copy (value: £570)
The Magic Cold Email Video Training (value: £199)
Total value: £1,464
Available now for only £47 / $59!
Get ready to start getting responses like these…
Get everything you need to…
- Book sales calls with even the busiest and most senior contacts
- Invite yourself onto podcasts in front of your ideal audience
- Get your foot in the door of new niches, even when you don’t have any experience
- Break the ice with potential new business partners to develop mutually beneficial relationships
- Arrange sought-after interviews with experts in your industry
- Book yourself speaking gigs at key events
- Retain more clients by developing business relationships built on trust and shared humour
- Book as many job interviews as you need
…Plus tons more, and not to mention the less glamorous requests like getting your invoices paid on time!
Get access to all of this today:
The All-In-One B2B Template Pack (value: £497)
The Five Stages of Grief Follow-Up Sequence (value: £99)
The Promote Yourself Playbook Video Training (value: £99)
Copy My Copy (value: £570)
The Magic Cold Email Video Training (value: £199)