The Charming Cold Pitch Template Bundle

A Plethora Of Effective Cold Pitch Templates & A Mammoth Array Of Bonus Materials To Boot

Ridiculous STONKER Bundle Offer for 
Steve Rosenbaum Email Subscribers

When talking to Steve Rosenbaum about putting this deal together to coincide with the Charming Cold Pitch Masterclass webinar, I told him I'd put together a STONKER of a deal.

He enjoyed this:

So we ran with it - and The Charming Cold Pitch "STONKER" Template Bundle was born! 😀

This excellent template bundle pack includes two of my latest template packs, and a mammoth amount of bonus templates, guides, and training videos.

Who Is This For?

  • Freelance professionals who need more leads and more amiable clients.
  • Agency owners or other b2b suppliers who would like more ways to get prospects to talk to them.
  • Anyone who wants to add more weapons to their lead generation arsenal.

Let's get right down to business and tell you what's included in this splendid STONKER of a bundle exclusively for Steve Rosenbaum's Email Subscribers. (May I call you "Rosenbaumaniacs"? No? Ohhh! Ok, then.)

The Charming Cold Open Template Pack

Folks have been asking me for a while for new templates - with new opening lines, closing lines, calls to action, and all the juicy bits in between.

I wanted to create a pack that finds more ‘ways in’. Different reasons to get in touch. Different hooks. And dare I say it, more daring, creative, and interesting approaches.

This pack includes the following templates:

  • A ridiculously honest cold pitch for when you have loads of knowledge - but no experience. Solving the old ‘experience’ dilemma, while making playful fun of it for your own persuasive benefit.
  • Moving from working in the corporate world to becoming a freelance consultant. This cold pitch helps you get responses from old colleagues, suppliers, and clients. 
  • Offering a brainstorm or audit for the deliberately attention-demanding price of just $1. This diabolically cheeky cold pitch will get attention - and responses. 
  • Sending to prospects who’ve been in the news, for good or ill.
  • Messaging prospects who have posted something interesting recently on LinkedIn.
  • Targeting prospects on Instagram through email or DM.

  • Book introductory meetings with local prospects at a bar of your choosing.
  • Getting your little toe in the door with a curious cold pitch that introduces yourself without a blatant pitch in the first message.
  • A fawning, gushing email to send to your absolute dream clients that they will struggle to ignore.
  • Getting the attention of prospects in a niche where you have vast experience.
  • Generating responses from local businesses by messaging their Facebook Page.
  • Getting work when you’re just starting out. This cold pitch offers simple, easy to create audits or consultancy documents for free (*gulp*) when starting out, so you can build up some social proof (to help you sell stuff for money!)
  • Offering your services in exchange for a product, a ticket to an event, or anything else you have your eye on.
  • Responding to a LinkedIn post a prospect has made with a comment, and then a follow-up direct message.
  • Introducing yourself to blue-collar businesses (who are often more suspicious of professional marketing / sales / advertising types) that builds rapport and trust.
  • Getting in touch with individual client contacts who've left their position at your client’s company to work elsewhere.
  • An email/message to send when you need to dial down the absurdity a little; I’ve included a more succinct, less silly (but still charming) email to send prospects.


You also get the following irreverent and effective templates:

  • A WAY OVER THE TOP cold messaging sequence to send to prospects entitled “THE TOP 5 REASONS YOU SHOULD WORK WITH ME” - This can be personalised if your prospect has sufficient information on their public social media profiles.

  • A daring, stark, and hilariously desperate cold pitch that most people won’t send but that just might work.

  • A comical cold pitch containing hilarious copy, and a blatantly photoshopped picture of you and the client.

  • A fun message to send to prospects when you’re procrastinating on other more boring work.

  • A personalised invitation and follow-up message to send prospects on LinkedIn based on their profile - and their recommendations.

  • A sweet message to send companies of which you’re a regular customer / loyal advocate.

  • A charm-soaked message to send to gatekeepers, to cajole them into mentioning you to their boss.

  • An alluring letter to send to entire departments at businesses you’d like to do business with.

  • A delightful message to send someone you look up to for mentoring in a way that stands out and gets a response.

  • A sweet but confident message for getting the attention of companies with marketing campaigns you personally enjoy.

  • An audacious craigslist post offering your services to local businesses in your area.

  • A provocative job board ad you can post to win copywriting leads.

  • A disarming direct message to respond to jobs posted on LinkedIn or Facebook.

  • A “buddy-buddy” cold pitch to send to prospects who run Facebook ads or Google AdWords campaigns that really should be improved.

  • A new & improved (and more succinct) cold pitch to send to invite yourself onto podcasts.

  • A fun social media post in the form of a job advert that’s actually an amusing pitch for your ideal client.

  • A ridiculous opening gambit where you go way overboard on the personalisation of your message, mocking the ridiculous amount of information you’ve been able to assemble from your social media sleuthing.

  • A yet further amusing opening gambit to send to prospects who have little to no information on their social media platforms.

  • A gutsy cold pitch that combines copy and a brief introductory video of yourself.

On top of all all that, you also get:
The Charming Follow-Up Sequence Pack

Even the most relevant, impressive, hilarious, and persuasive opening gambit might not get a response. One of the main reasons is prospects, especially the ones with money to spend, have a lot of work to do - and responding your sales message isn't exactly the most important thing on their to-do list.

They have to read and reply to emails from their subordinates, superiors, suppliers, and customers - and have a whole bunch of to-do items to tackle. They can be forgiven for neglecting to respond to your initial opening gambit. The onus is on you to remind them you exist - and you’d like to work with them. 

Can you do this without sounding like an entitled, impatient jerk?

As you might have guessed, yes, you can. If you couldn’t, this sales page would end here - but as you can see, there’s more copy to come.

A lot of people get it wrong - and end up irritating prospects. This is because their idea of a follow-up message is something like:

“You didn’t reply to my email I sent 2 days ago. Are you interested?”

A busy prospect like the one mentioned above might open this email moments after a less than pleasant phone call with a customer - or a tense meeting with their boss. Either way, it’s likely that if they respond at all, it’s not going to be positive. 

The trick is to ask “You didn’t reply to my email I sent 2 days ago. Are you interested?”  in a way that doesn’t infuriate even the most patient of people. 

Of course, sending any cold pitch, whether it be the initial message or a follow-up message, can result in a small percentage of prospects responding negatively. That’s fair game. You are an uninvited guest in their inbox - just as you said your piece, they can say theirs - and that isn’t always going to include gushing praise and the words “We should talk on the phone. When are you available?”

However, you can increase the chances of getting a positive response to your cold pitch campaigns. One effective tactic is to send something completely different to all the other stale, robotic follow-up messages that no doubt pollute ​inboxes globally. You should send something makes the prospect smirk, smile, or laugh out loud - and then click reply while feeling thankful for the pleasant sensation you just gave them.

Enter The Charming Follow-Up Sequence Template Pack.

This new pack contains smile-inducing follow-up sequences you can add to any cold email or LinkedIn message campaign.

You'll get the following follow-up sequences:

  • An amusing sequence that pokes fun at the task at hand: having to send follow-up messages that get the attention of your prospects without infuriating them.

  • An entertaining sequence that tries to quench any possibility of an angry response.

  • A light-hearted ‘nurturing’ sequence that provides value to the prospect, while being direct about your intentions of getting them on the phone.

  • A tongue-in-cheek sequence that provides the prospect with the reason they should respond in each follow-up message.

  • An absurd sequence where each subsequent message includes a new "bonus" that the prospect will get if they reply to you.

  • A playful sequence comparing the average costs of your service to a range of ridiculous products and services.

  • A helpful sequence of 7 different tools, tips, tactics and resources the client can use to help mitigate the problem you want to solve - but never quite solve it.

  • A delicious “proof is in the pudding” sequence that presents the prospect with a number of case studies, client testimonials, and other proof your service works without sounding like a braggart.

  • A sequence comprised of only the most charmingly courteous follow-up messages.

Special Offer For Steve Rosenbaum Subscribers  

You can get the Charming Cold Open Template Pack AND The Charming Follow-Up Sequence Template Pack for a huge discount as part of the Steve Rosenbaum STONKER Bundle pack.

Usually, these two template packs sell in the Charm Offensive shop for $1,669 and $980 respectively.

Together, that would cost $2,649.

You can buy them both today for just $197. 

You have until midnight November 15th (Central Time) to take advantage of this outrageously generous offer.

If You're Thirsty For Even More Charming Goodness, Read On...

The STONKER Template Bundle for Steve Rosenbaum Subscribers is great value.

But I suspect some of you will want more - and who am I to deny you this? 😀

If you're so inclined, you can opt to include a bonus bundle in your order.

But not just any bonus bundle...

Introducing: The Mammoth Bonus Materials Bundle

This hefty bundle of bonuses contains a mixture of guides, swipe files, and templates.

​This includes:

Bonus 1: My new ebook on closing deals, Closing With Charm...

Of course, nice replies alone don’t pay the bills. You have to close deals. If you can reliably open AND close deals, you’re always going to be able to make money. You can instigate the process - and complete it.

To some of you, the idea of getting on a phone call (or yet more disturbing, going to see them in person) to sell yourself might sound terrifying.

While I can't calm your nerves, I can give you my knowledge - and a full step-by-step process for you to follow.

Closing With Charm reveals how to:

  • Turn prospects into paying clients - I lay out my exact process, step-by-step.

  • Use your nerves as an ethical persuasive weapon.
  • Sound like you’re excited and eager rather than desperate and in a hurry (even if you are!)
  • Talk about your proposed campaign in a way that signals unity between you and the prospect's company.
  • Ask the right questions - prospects love to talk about themselves - let them. Use these questions to extract the information you need to put together an ideal pitch. Remember: If the client is talking, you can’t say anything stupid. 😉 
  • Respond to common questions from prospects about price, timeframes, your experience, your results, and methodologies.
  • Price your services in a way that's profitable for you and offers value to the prospect.
  • Make being a freelancer or smaller agency a selling point over your bigger competition.
  • Reschedule cancelled calls in a way that makes prospects smile and respond, rather than prevaricate endlessly.
  • ​"Level with" your prospects in a way your competition might not, making you appear more trustworthy, and thus more likely to close a deal.
  • Benefit from "The Pratfall Effect" - and what it says about being ‘too perfect’ and how it can harm your chances.
  • Follow up once you’ve sent a costed proposal, without sounding like a nagging pestering maniac.
  • Prepare for your call, without making too many assumptions that can actually harm your chances of winning a deal.
  • "Stack your wins" and use the words of others to persuade your prospects that they should award you the deal.
  • Send an email to the client to begin a project once you've been informed you've got the work.
  • Use Dr. Robert Cialdini’s "6 Principles of Persuasion" to close more deals.
  • Differentiate your offering without bad-mouthing the competition.

  • Make your pitch memorable ​- so those you pitch to can easily parrot it to their colleagues and superiors.
  • Price your work using a clever little trick so that prospects can't get away with paying you too little for too much work.

Why my advice about closing deals is relevant:

  • I’ve done thousands of pitches in my time. As part of 3 different agencies, when running my own agency, and as a freelance marketing consultant & copywriter.

  • I’ve been on the client side, when I worked at LOVEFiLM, and had agencies pitch me. As Charm Offensive has grown over the last 2 years, I've been on the receiving end of a large number of pitches. I've been on both sides of the table. 

  • I’m not some slick salesman. I’m not a slick anything. Yet I’ve been able to win deals with businesses of all sizes - the world’s largest brands, exciting start-ups, and regular ol' mom and pops.

Charm Your Way To Closed Deals, Contracts, And Cash

In Closing With Charm, you'll learn all the little tactics I used to charm my way into closed deals.

I learned to sell face-to-face at my first agency job in London in 2006. My very first week of my first ever agency job, I had to pitch. We won it! I think it was around £8k in initial project fees and a £3k retainer.

Since then I've closed deals worth £millions.

I’ve done thousands of sales calls and meetings in my time.

Both while working for digital marketing agencies in London and then running my own agency.

... And as a freelance marketing consultant / copywriter.

... And I’ve been on the other side of the table, albeit briefly.

I went to work in-house at LOVEFiLM. I was pitched to by agencies and other suppliers. I’ve been pitched to yet further over the last 2 years because of the growth of Charm Offensive. 

And then there's all the experience my brother, Gary, has too. Most of the time I was agency-side, he was in-house running multiple agency contracts for a global FTSE100 company. £££Multi-million deals.

And then we both ran our agency successfully for 8 years, pitching & winning some of the biggest and best companies on the planet.

He never really did sales... but he still somehow managed to close A LOT of upsells, and even new business regularly.

This combined experience gives me a unique, comprehensive perspective on sales pitches that work.

GOOD NEWS: You don’t have to be FUNNY ALL THE DAMN time. I don’t try to do that. You need to demonstrate knowledge and passion. This ebook will take you through exactly what I used to do when I really wanted to win a deal.

MORE GOOD NEWS:  Neither do you have to become some macho ‘hardcore closer’ type, either! That's the complete opposite of my style.

This ebook will take you through a process anyone can follow, step by step.

I'm also including some additional bonus sections...

Additional Chapter 1: How To Go The Extra Mile

Not everyone will want to take these steps. As they’re more work. And it’s hard to scale. But for those of you who are either eager, desperate, or both, this will work for you.

It’s to the point. No fluff. No meandering over pages, detailing ‘industry trends’ or other filler. You'll get specific prescriptive steps that if you follow and repeat, will lead to results.

People have asked me what to do after you get a response to a cold pitch (or any other lead), and I've always said: “You don’t have to be funny on sales calls. The next step is to show off your knowledge and passion.”

… But then I really don’t go into much detail about what that entails. This bonus chapter will.

Additional Chapter 2: How To Get Work When You're Starting Out

I've included a bonus chapter for folks who have no commercial experience in their chosen discipline.

I'l talk about how I got my first job at an agency in London without any qualifications, and what you can learn from it. 

You need evidence that you'll do the work, and do it well. This guide shows you how to do just that.

"What Else Is In The Mammoth Bonus Materials Bundle, Jon?!"

Alright, alright. Calm down. 😀 I was *just* about to wax lyrical about what else makes up this most portly of bonus bundles...

If you opt to order the Mammoth Bonus Materials Bundle at checkout, you not only get Closing With Charm, you also be able to get your mitts on the following excellent & effective charming materials:

Bonus 2: How To Laser Target Your LinkedIn Prospecting

This guide runs through some of the key search filters available with a LinkedIn Sales Navigator subscription, and how you can use them to better target your cold pitches, and write messages that will more strongly resonate, and thus be more likely to generate a response.

Bonus 3: Daring Direct Mail Approaches Swipe File

An assortment of clever, creative, and daring direct mail campaigns you can use to inspire your own effective campaigns.

Bonus 4: The Charm Offensive Magic Follow-Up Sequence

The original follow-up sequence that came with my first ever course, Always Be Winning. This is a tried and tested sequence that generates positive responses throughout the sequence.

BONUS BONUS: This sequence includes a copy of the opening email/message of the sequence: The original 'drunk' cold email/message. This inclusion of this provides you with an initial email/message to commence your cold pitch sequences - or at least, something to inspire or influence your own opening gambit writing efforts. 🙂

Bonus 5: The 5 Stages Of Grief Follow-Up Sequence

A more recent follow-up sequence that has been generating gushing, positive replies for those who have deployed it. 

Bonus 6: Magic Cold Email Training

This training video runs through one of my most successful cold email templates line by line. Armed with this, you'll be able to learn how to write your own versions of this successful template - and add a few charming copy tactics to your arsenal of persuasive weaponry.

Bonus 7: Charming Cold Pitch Masterclass Swipe File

I'll include all of the cold pitch templates that I ran through on the webinar. I'll even throw in a few more fun templates because I'm lovely like that - and I want to make this offer as infuriatingly tempting as possible. 😀

Bonus 8: How To Be Somewhat Funny Ebook

Do you want to learn how to write funnier copy?

“yeah ok i guess” I hear you SCREAM!

Good news: I’ve pieced together this suspiciously generous little guide to help you weaponise disarming copy that elicits smirks, smiles, and haha-emojis.

You’ll never have to worry about people laughing at your attempts at funny copy again.

This 51-page guide shows you how to write more entertaining copy, taking you through:

  • How to write jokes using simple formulas such as The Reverse and The Comic Triple.
  • Rhetorical devices from speechwriting you can use to make your statements more discreet or more profound.
  • Writing exercises to help you practice your copywriting skills.
  • A variety of other useful tips, tricks and techniques you can use for fun, profit and showing off.

Please use irresponsibly!

How Much Is The Mammoth Bonus Materials Bundle Worth?

  • Bonus 1: Closing With Charm & Additional Bonus Chapters - VALUE: $269 
  • Bonus 2: How To Laser Target Your LinkedIn Prospecting - VALUE: $99 
  • Bonus 3: Daring Direct Mail Approaches Swipe File - VALUE: $49 
  • Bonus 4: The Charm Offensive Magic Follow-Up Sequence - VALUE: $199 
  • Bonus 5: The 5 Stages Of Grief Follow-Up Sequence - VALUE: $199 
  • Bonus 6: Magic Cold Email Training - VALUE: $269 
  • Bonus 7: Charming Cold Pitch Masterclass Swipe File - VALUE: $199 
  • Bonus 8: How To Be Somewhat Funny Ebook - VALUE: $129 


Does This Stuff Work? Ohhhh YES It Does:

It Can Work for You, Too:

Special STONKER Offer For Steve's Subscribers

The Charming Cold Pitch Stonker Template Pack Bundle contains templates worth $2,649

Today, you can get this pack is just $197 in the Steve Rosenbaum STONKER Bundle.

If you want the Mammoth Bonus Materials Bundle, it'll cost you just $99 - and you'll get an additional $1,412 worth of materials added to your order.

That's $4,061 worth of stuff for just $296! 

This offer expires midnight, November 15th 2019 - Central Time.

You will be able to download all of the content immediately upon ordering.

Frequently Asked Questions

What do I get if I don't order the Mammoth Bonus Materials Pack?
You get two of my best template packs - The Charming Cold Open Template Pack AND The Charming Follow-Up Sequence Template Pack for a huge discount.

If you were to purchase these individually, they would cost $2,649. If you order while the special STONKER offer is on for Steve Rosenbaum email subscribers, you get it for $197!.

What do I get if I add the Mammoth Materials Bonus Pack to my order?
If you choose to go for the option that includes the Mammoth Materials Bonus Pack, you'll also receive the following prosperity-raising materials:

  • Bonus 1: Closing With Charm & Additional Bonus Chapters - VALUE: $269 
  • Bonus 2: How To Laser Target Your LinkedIn Prospecting - VALUE: $99 
  • Bonus 3: Daring Direct Mail Approaches Swipe File - VALUE: $49 
  • Bonus 4: The Charm Offensive Magic Follow-Up Sequence - VALUE: $199 
  • Bonus 5: The 5 Stages Of Grief Follow-Up Sequence - VALUE: $199 
  • Bonus 6: Magic Cold Email Training - VALUE: $269 
  • Bonus 7: Charming Cold Pitch Masterclass Swipe File - VALUE: $199 
  • Bonus 8: How To Be Somewhat Funny Ebook - VALUE: $129 

Ok... That's a lot of stuff. How much does the Mammoth Materials Bonus Pack cost?
It costs an extra $99. That'll bring your total order to just $296.

What niches do your charming templates work in?
Any. They are not niche specific. If you're targeting humans, these templates will work. If you're not, you have other problems. 😀

How can they work across so many niches without needing to be totally rewritten?
Charming templates primarily work because they stand out and make prospects smile. This type of copy translates to any niche. There's no dependence on hyper-specific copy that will only resonate for a given pain point or niche.

I didn't see the Charming Cold Pitch Masterclass Webinar. Who the hell are you?

My name is Jon Buchan. (Oh, hey there! WHY DIDN'T YOU WATCH THE WEBINAR?! JUST Kidding. It's all good. :D)

My story: A good few years ago, I was desperate for sales for my digital marketing agency - after my word of mouth work dried up.

I got hellishly drunk one night and wrote a completely absurd cold email.

I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.

To my astonishment, it worked. I can't attach images to this post but I got the most amazing complimentary responses and requests for calls/meetings.

My favourite one succinctly said, "My colleague forwarded me your spam email and we would like to meet you to discuss opportunities."

I’ve met with senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands, exciting start-ups and regular mom & pops.

I’ve used this same style to get senior editors at large publications to respond to me and publish my clients' content. I’ve used it to help people get as many job interviews as they want - and to meet people I really look up to.

I figured out a way to get the attention of busy people by accident. In March 2017, I started a Facebook group and started telling the world about my unorthodox cold emails.

Much to my amazement, it took off. People listened to me. They implemented my advice. They got amazing results.

I got addicted to this little feedback loop and redoubled my efforts. I started appearing on podcasts to speak about my weird little tribe. People started writing stories about me.

The group kept growing. My email list kept growing. I started producing courses, template packs, and other paid content. Before I knew it, it was my full-time job.

I teach people how to get the attention of their ideal clients, how to generate PR coverage, how to build a following online (like I’ve done in the last few years), how to write entertaining copy, and whatever else I think will help my audience prosper.

... And why should I trust you?

I applaud your skepticism. Alas, it is warranted. I'm sure you've been on many a long-ass sales page that seems too good to be true.

First off, head over to my LinkedIn Recommendations - and keep scrolling until you reach the end. This will demonstrate: A) I've been working in the digital space for a long time and, equally as important, B) That I'm a decent bloke.

In addition, I've got a ridiculous amount of social proof specific to Charm Offensive cold pitching. Some of which can be found on this page if you scroll up a bit.

If you need to see more screenshots singing my praises, head to the Charm Offensive Facebook Group, and click the ever so subtle "PEOPLE SAYING NICE THINGS ABOUT ME" tag. You shall then be presented with a beautiful cascade of testimonials from folks who've found that my weird ways work.

There's a LOT. I used to collect screenshots of my responses to my cold pitches. Now, I collect testimonials. I prefer this - as I get to enjoy the warm feeling of my approaches working - while not having to take on any of the client work that comes with them. I am having my self-aggrandising cake and eating it. 😀

Here's an additional, gratuitous helping of social proof - because, why not?! 

This appeared in my Facebook Memories recently. I'd forgotten about this meeting!

These templates enable you to open opportunities at your whim. You can't, of course, expect every prospect to reply. And you can't expect to win a deal with every company who does. Alas, no copy is that magical.

This might sound like a terrible sales pitch - but I don't think I'm saying anything you don't already know to be true.

However, being able to always open up opportunities means you never run out of them. 

You don't have to wait around for the word of mouth deity to reward you with leads.

You can start conversations with companies you want to work with - and who you think you can deliver for.

That is powerful. Business-changing. For me, life-changing.

It makes me smile from ear to ear every time someone emails me, excitedly informing me of their success after sending charming cold pitches.

​Your move 🙂




Including the Charming Cold Open Template Pack AND the Charming Follow-Up Sequence Pack

FOR ONLY $2,649 $197


Everything in the Stonker Pack PLUS tons of bonuses for only $99 more!