In my 25 year career, I’ve met a lot of intelligent people.
In my latest ebook, I’m going to teach you what they taught me.
Email marketing is incredibly powerful. It is one of, if not the most profitable channel in digital marketing.
Bonus: A 5-Part Succinct Follow-Up Sequence
When sending cold pitches, you should send follow-up emails to prospects who haven’t replied. This brand new sequence provides you with a 5 succinct emails to send that will delight your prospects, forcing a smile across their face, and getting them to reply positively.
Get this pack for a special pre-sale discount if you buy before the offer expires at 1159pm, Thursday 19th September, Central Time.
£899 / £129
Testimonials
I have more social proof than I know what to do with. Here’s a selection of testimonials you can use to rightly persuade yourself to make the financially prudent decision of purchasing this new template pack while the special pre-sale offer is on.



Get this pack for a special pre-sale discount if you buy before the offer expires at 1159pm, Thursday 19th September, Central Time.
£899 / £129
Questions and helpfully, answers:
Who is this for?
Anyone who wants new clients. You could be a freelancer, agency owner, or some other B2B supplier.
When will the back be ready?
This pack will be ready to download on or before 7th October. You’ll get an email with a link to download the pack. By purchasing the product before the deadline expires on Thursday 19th September, you’ll get the pack for the special pre-sale discount.

JON BUCHAN // Founder, Charm Offensive
A good few years ago, I was desperate for sales after my word of mouth work dried up.
I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.
To my astonishment, it worked. I got the most amazing complimentary responses and requests for calls/meetings, from senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands. Symantec and Hewlett Packard became clients.
All because of a crazy cold pitch.
I decided to start teaching others my unorthodox approach to cold pitching. People listened to my weird advice and found that it worked for them, too.
That’s what Charm Offensive is all about: getting the attention of busy people.