I have a rule when it comes to writing cold pitches.

Be funny.

If you can’t be funny, be clever.

If you can’t be clever, keep that shit short.

Now you can do all three with the Charming Short-Form Template Pack.

You folks have been asking for shorter Charming Cold Pitch Templates from day one. Finally, I’m releasing an entire pack of them!

All the charm – now with concision.

Unless you have an offering that’s so intriguing and innovative it immediately earns attention, being succinct alone isn’t enough to stand out in your prospects’ inbox.

If you Google “best cold email template”, you’ll see a load of templates and they’re all nearly identical.

They’re all short – but they all absolutely suck.

They are humourless, charmless, and devoid of any form of creativity. Unless you’re offering something insanely innovative and incredible, these templates aren’t going to cut-through the noise. In short: You’ll struggle to get responses with them.

Armed with this new pack, you’ll be able to get the best of both worlds.

Templates oozing with charm and disarming candour that are short and concise and will grab your prospects’ attention, make them smile and laugh, and get them to respond positively.

As the templates are succinct, it means there has to be more creativity involved when crafting them to ensure they generate enthusiastic, positive responses from your prospects.

You’re going to love this brand new pack!

  • An amusing cold pitch template that uses a photo of a written to-do list that includes the task of emailing the specific prospect you’re targeting, alongside other humorous tasks. The accompanying copy is oozing with charm and written for the purpose of getting your prospects to reply to your hilarious opening gambit.
  • A funny self-deprecating cold pitch that openly acknowledges that your email, being of the sales variety, is likely the least important in their inbox. As such, you’ve opted to keep the email short and sweet while still promoting yourself and giving the prospect a reason to respond.
  • A smile-inducing yet concise cold pitch template that offers a free copy sample, which has been blurred out. The copy beneath it is crafted to engender curiosity in your prospect and to cajole them into responding.
  • A similar template to the above but instead of a free copy sample, it’s a free mini SEO/Email Marketing/Content Marketing audit.
  • A light-hearted template that includes one line of personalisation that you’ve gleaned from your prospect’s social media accounts alongside a refreshingly honest and amusing admission that the only reason you included the line was to show your email wasn’t automated and was written just for them.
  • A dangerously disarming cold pitch to send to your dream clients that a) amusingly expresses you jealously that your prospect works for one of your favourite companies and b) positions you as the best choice of supplier for your particular service offering.
  • A charming introductory message to send to brand new connections on LinkedIn that humourlessly references that so many new connections send cold pitches right out of the gate.
  • An amended version of the incredibly successful original drunk cold email, made more succinct, while retaining the overall charm and effectiveness of the template.
  • A memorable and disarming template to send to people you’ve met at events and seminars.
  • A brief but funny introductory email to send to people who you share a co-working space of office space with.
  • A disarming template to send to prospects who live in the same state/city/town as you that is honest about you using this shared location to your persuasive advantage.
  • A helpful and endearing email that mentions a spelling error or some other mistake, including a brief pitch for your services.
  • A daring, brief email to send to companies you’d love to work for full-time, either remotely or at their place of business.
  • A charming, succinct template for inviting yourself onto podcasts.

When sending cold pitches, you should send follow-up emails to prospects who haven’t replied. This brand new sequence provides you with a 5 succinct emails to send that will delight your prospects, forcing a smile across their face, and getting them to reply positively.

Get this pack for a special pre-sale discount if you buy before the offer expires at 1159pm, Thursday 19th September, Central Time.

£899 / £129

I have more social proof than I know what to do with. Here’s a selection of testimonials you can use to rightly persuade yourself to make the financially prudent decision of purchasing this new template pack while the special pre-sale offer is on.

Get this pack for a special pre-sale discount if you buy before the offer expires at 1159pm, Thursday 19th September, Central Time.

£899 / £129

Questions and helpfully, answers:

Who is this for?

Anyone who wants new clients. You could be a freelancer, agency owner, or some other B2B supplier.


When will the back be ready?

This pack will be ready to download on or before 7th October. You’ll get an email with a link to download the pack. By purchasing the product before the deadline expires on Thursday 19th September, you’ll get the pack for the special pre-sale discount.

JON BUCHAN  //  Founder, Charm Offensive

A good few years ago, I was desperate for sales after my word of mouth work dried up.

I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.

To my astonishment, it worked. I got the most amazing complimentary responses and requests for calls/meetings, from senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands. Symantec and Hewlett Packard became clients.

All because of a crazy cold pitch.

I decided to start teaching others my unorthodox approach to cold pitching. People listened to my weird advice and found that it worked for them, too.

That’s what Charm Offensive is all about: getting the attention of busy people.