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Offensively Easy Launch Formula


This pack provides my method, schedule and templates for launching a new information product.



It’s the one phone notification I can never get annoyed with.

If you’d like to do launches that drain your phone battery, read on...

I always wondered “Will my unorthodox Charm Offensive copywriting style transfer from the world of cold pitches to the world of launches?”

It turns out it does, but with modifications. When I first started doing this… I got a lot wrong. I used to hate launches. Now I love them! (See screenshot above 😀 )

You know my approach is different. I’m constantly trying things out and keeping what works. Instead of having to do the same, I’ve done the hard work for you, saving you time, money, and varying levels of anguish.

That’s why I’ve created the Offensively Easy Launch Pack. I’m trying my damn best to make it offensively easy for you to start making more money.

This pack contains all of my templates and guidance on how it all fits together.


  • The exact copy I use for my emails, with comments explaining each element.
  • The social media platforms I use to promote my launches, and how I boost my reach to get as much exposure as possible.
  • How I create an irresistible offer that my audience craves and will help them succeed.
  • The technology I use to make the magic (or at least science) happen.
  • The persuasive elements I use to maximise sales throughout my campaigns
  • The schedule I use for my launches, so you know not just what to do, but when to do it.
  • How I use segmentation to generate additional sales from my email list.
  • How I generate sales for my products once the initial launch period is over.
  • A training video showing how all the pieces of the puzzle fit together, meaning you can easily replicate what I’m doing.