The world is increasingly working from home - now, more than ever.

Many businesses will need help with this transition.

That's where you come in.

Personal trainers will now need to offer remote coaching. 

Legal professionals need to assist their clients when making statements or detailing documents accurately - without being anywhere near them.

This pattern could apply to a wide range of professional consultants from multiple industries.

My Pivot Pack will give you the tools to help these businesses transition.

As a digital marketing specialist, copywriter or consultant, this pack will empower you to help businesses transition to the world of digital.

This pack includes:

  • Email templates to send to their existing customers.
  • Email templates to send to their email list.
  • Social media post templates promoting new virtual offerings.
  • Social media story templates promoting new virtual offerings.
  • Cold pitch templates for booking sales calls with businesses who will need assistance making the transition to digital.

By now you know my templates work:


Finally got the courage to use the template on a cold email and BOOM!!! I have a call booked for tomorrow. It works!! THANK YOU!!



I just sent out a 40 cold emails and the responses were mind blowing... I got responses from million dollar companies and they were dying to know how I write my emails... NEEDLESS to say Jon is the MAN... thank you legend for all this stuff...

Can't stress it enough, this stuff works. If you want these kind of results, get these money printing templates for yourself.


Even in the craziness, this stuff works!

Even in the craziness, this stuff works! This was on the 3rd follow up email:

"You are hilarious... I'm definitely open to an 8-min conversation.

Let me know your preferred method of scheduling our call."

Don't be afraid to reach out to people 

And use Jon's templates!


What are you waiting for?

Buy now to secure the huge discount:

£789 £69


My Original Pack of Cold Email Templates

My thoroughly tried and tested set of cold email templates that work.

If you’re a freelancer, agency owner, or other b2b service provider then you can benefit from using these effective b2b prospecting outreach templates.

This template pack features cold email templates for:

  • Booking sales calls / meetings.
  • Getting PR coverage.
  • Getting on podcasts.
  • Booking speaking gigs.
  • Getting as many job interviews as you want.
  • Getting people to events / seminars.
  • My Direct Mail -> Email Follow-up template.
  • LinkedIn Invite / Follow-up templates.
  • AND: An 8 part cold email sequence – 1 initial email, 7 amusing & effective follow-ups.

Value: £399

My Magic Cold Email Training Video

In this 50-minute training video I run through one of my most successful ever cold email templates line by line, and give lots of extra info about how to push your own campaigns to the max.

Value: £199

My Win With Words Ebook

A sequence for agency owners or freelance professionals to generate sales opportunities that’s based on my original drunk cold email - with modifications to ensure it works for opt-in email marketing.

Value £199

Total Value Of Pack

The Pivot Pack - £789

The Original Pack of Cold Email Templates - £399

Magic Cold Email Training Video - £199

Win With Words Ebook - £199

Total Value - £1,586

Get this pack for just £69 while the special offer is on.

What are you waiting for?

Buy now to secure the huge discount AND get all the bonuses:

£789 £69

Need more proof?


Charm success!

Just got off the phone with my new client who I "won" by answering a FB post looking for a copywriter.

I used one of Jon's templates to email her and send her to my portfolio.

She told me that she got so many replies to her post that she basically started by scanning the email itself.

Mine, of course, stood out because I used Jon's template.

So gang, it's more than just a great portfolio. You need to stand out even in the email copy to get them to read your portfolio.

Without using Jon's template, who knows if she would have even seen the awesomeness in my portfolio.

Thanks Jon!



*warning: I am really hesitant about posting this*

In short: Jon's shit works. It also acts as a filter, weeding out crappy clients you don't want to work with. His approach is unique and fun. The reactions you get are, too.

Tip from my side: when in doubt, research your perfect target before sending it out. See what kind of stuff they like. I don't, but I'm fearless!

Why did I hesitate about posting this? Because I want to have the unfair advantage, that's why! What happens if my colleagues have the same firepower? I thought I'd lose the flair of awesomeness. Not the case. My colleagues cannot possibly copy my personality and skills. So hey, even if you are, please get on this! It works like gangbusters so let's be awesome together, and keep it our dirty little secret!



6 weeks of getting a list.

15 minutes ago I sent my first set of emails using Jon's templates. Go and boil pasta, and then this sh*t happens:

"Let's chat. You free Friday afternoon?"

What the hell man. It wasn't supposed to work this effectively.


JON BUCHAN  //  Founder, Charm Offensive

A good few years ago, I was desperate for sales after my word of mouth work dried up.

I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.

To my astonishment, it worked. I got the most amazing complimentary responses and requests for calls/meetings, from senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands. Symantec and Hewlett Packard became clients.

All because of a crazy cold pitch.

I decided to start teaching others my unorthodox approach to cold pitching. People listened to my weird advice and found that it worked for them, too.

That's what Charm Offensive is all about: getting the attention of busy people.

Jon Buchan

Copyright 2020 Logical Absurdity Ltd T/A Charm Offensive.