My most important and game-changing template pack ever.

Charming copy + personalisation = the most potent, response generating cold pitch methodology there is.

Introducing the Charming Personalised Cold Pitch Template Pack.

This pack contains templates personalised cold pitches, some bonus training materials where I analyse these examples, allowing you to apply these techniques when writing your own.

This process also allows you to move away from a less 'spaghetti against the wall' approach and forces you to focus on researching prospects you actually want to work with.

You can also amend any of the charming templates you may have previously purchased and add personalised elements to them.

This pack enables you to have a reason, other than wanting to bolster your client list, to get in touch with your desired prospects.

There are many opportunities to send a personalised cold pitch. It's not just about desperately searching for something you share in common with a prospect.

Different kinds of personalisation

There are different ways to personalise a cold pitch. Let's run through these.

Opportunity based personalisation

We can add further persuasive power to your cold pitches by beginning the conversation by providing value and valuable insights upfront. This further bolsters the chances of a positive response due to the persuasive power of reciprocation. 

Suppose you're a copywriter, designer, or developer, or UX expert. In that case, you might come across a potential issue or improvement that you can mention while gently positioning you or your company as the ideal supplier to help. 

If you're a Facebook or Google Ads expert, you might come across an ad that you think you could improve. You can suggest these improvements without coming off condescending, all while impressing upon your prospect your knowledge, experience, and enthusiasm. 

Commonality based personalisation

This is personalisation based on shared values, opinions, hobbies, education, work experience, influences, and skills.

A lot of people get into trouble with this approach, coming off blatantly inauthentic. For example, don't pretend you like kayaking to personalise your copy. You're going to get found out, and it's going to be awkward!

This pack will show you how to use personalisation authentically and effectively. 

Topicality based personalisation

This type of personalisation is used when there's some relevant news that may affect a prospect's business, or they've released a new product or feature, or they've just put out a press release about something exciting. That last one is especially effective as these will provide a publicly available email address you can contact. ;)

This pack contains templates in each of these categories, giving you a wealth of opportunities to send personalised, charming cold pitches that get glowing positive responses and offers of sales calls.

What are the main benefits of sending charming, personalised cold pitches?

  • Personalisation will lead to higher response rates 
  • Charm and personalisation together will lead to even further higher response rates
  • If you're someone who doesn't like sending cold pitches to thousands of people, this pack enables you to begin cold pitching without feeling the guilt of sending 'spaghetti against the wall' campaigns
  • You'll be more selective about the prospects you contact, meaning you'll end up working with clients who are a better fit
  • With some of the templates, you get to demonstrate your expertise and give value upfront, leading to more prospects responding due to the human desire for reciprocation
  • Your responses may even be more positive (is that even possible with charming templates? :D), as people can tell if a message is truly one-to-one or not!


With one of Jon’s templates, my first cold email got forwarded to the marketing manager by the gatekeeper 😂


This pack contains Charming Cold Pitch Templates for the following situations.

  • Suggesting improvements for a Facebook / Instagram / Google ad that you've come across without coming off condescending or annoying.
  • Fixing a bug / usability error / spelling mistake on a website, again, without coming across as some irksome jobsworth 
  • Sending ideas to a prospect (whatever your discipline may be)
  • Mentioning a piece of content the prospect or the prospect's company has put out that you genuinely really enjoyed
  • Contacting a company you used to work for, offering your services
  • Pitching your wares to suppliers you're particularly fond of
  • Starting conversations with prospects who went to the same college or university as you
  • Disarming prospects who are based in a city you love, or would love to visit in future
  • Direct messaging prospects on LinkedIn who've posted some content you agreed with or highly enjoyed for whatever reason
  • Getting in touch with prospects who've just been promoted or got a new job at a new company
  • Messaging prospects who've engaged with your content in some way on LinkedIn
  • Generating positive responses from companies who share your values and principles
  • Starting a conversation with a company you've loved since childhood
  • Messaging admins of Facebook Groups in your niche, to see if there are opportunities to collaborate
  • Getting in touch with prospects who are connected with personal friends of yours on LinkedIn
  • Starting a dialogue with a prospect who enjoys the same hobby or interest as you
  • Inviting podcast guests onto your podcast, showing that you've followed their work and would genuinely love to have a great conversation with them
  • Inviting yourself onto podcasts you like and are relevant, showing that you've watched previous episodes and believe you're a good fit
  • Getting in touch with journalists to convince them to run a story about your business (or use it for your clients)
  • Sending a delightfully honest cold pitch to a prospect that states the key reasons you think you're the perfect supplier and that you'd have a great working relationship
  • Getting your foot in the door with prospects who are nearby to you geographically

Want access to all of these templates?

They're available for a short while at a silly discount...

£789 £99


Jon dude. I love the Cold Open Template Pack  finally decided to jump the gun. Totally worth it, I've been laughing for the past 20 minutes while reading them. Can't wait to try em out!!


Want access to all of these templates?

They're available for a short while at a silly discount...

£789 £99

OH MY...

PLUS you get all these bonuses!

BONUS 1: Line-by-line analysis of each template 

This ebook will analyse each swipe, revealing the humour devices and persuasive mechanisms at work. 

This will allow you to write your own personalised emails, should an exact template for your needs not be included in the pack.

You'll learn how specific phrases that make it impossible for your copy to be misinterpreted negatively, and some crafty tricks to make your prospect smirk, smile, or laugh out loud.

Value: £199

BONUS 2: Audio training - How to combine charming copy with personalisation

This audio training runs through the key principles behind using charming copy and personalisation together. Armed with this, the templates, and the line-by-line analysis document, you'll be able to write templates for any opportunity or situation.

Whatever ask you need to make, you'll be able to write a personalised, charming message that will earn the response you desire.

Value: £199

BONUS 3: Prospect / Company Research Tactics Mini Guide

For some personalised approaches, you'll need to do some research on the prospect and their company.

This handy guide will show you how to do this research quickly, enabling you to select an appropriate template and write the personalised elements of your charming cold pitch.

Value: £99

Let's look at the total value of this pack, shall we?

The Personalised Charming Cold Pitch Template Pack - £1,299
Bonus 1: Line-by-line analysis of each template - £199
Bonus 2: Audio training - how to combine charming copy with personalisation - £199
Bonus 3: Prospect / Company Research Tactics Mini Guide - £99

Total Value: £1,796
Get it today for just £99 while the offer is on!

Your download is available immediately. 

Does my templates work?

Ohh yes they do:

It can work for you too:


Wanted to share some BIG wins I've just had (thanks in large part to Jon Buchan's templates for opening the conversations).

Just closed a $20k 3-month deal in the SaaS space that I've been working on for a couple weeks, and have 3 more pitches to do over the next week for $25-50k pilot program deals.

Also got my prospecting and appointment setting process down to a T after 'charming' up my messaging to really resonate with my niche.

Now generating close to 15 discovery calls a week in the tech space, and just did discovery calls with the CTO at ActiveCampaign and a $500M/yr IT company using LinkedIn and cold email.

This sh*t works! Take what Jon has, but your own spin on it, and fire away 😛



Just wanted to thank Jon for all his ideas here. Tried my first two cold e-mails. I got an out of office back from one of them, but the other person answered within an hour!

And the answer was POSITIVE and played along with my joke! This was the chief of communications for a huge company answering a silly e-mail from a small local marketing company.

Have you solved life, Jon??



Y'all.. this is an unsolicited review of the Charm Offensive Email templates.

I bought the templates 30 minutes ago.

Sent an email out 15 minutes ago.

Got a response 2 minutes ago.

Jon Buchan, if you wouldn't consider this creepy, I could KISS you right now. You are amazing as hell.

These. Templates. Work.


What are you waiting for?

Start getting results like these straight away...

£789 £99

Questions & Answers

Who is this pack for?

This pack is most useful for b2b professionals. This pack will be for you if you're an agency owner, freelance professional, or some other type of b2b supplier.

That said, there are templates in this pack that will be useful to those in B2C too. For instance, the templates for contacting journalists or podcast hosts. 

In addition, the bonus training materials will enable you to write personalised cold pitches for whatever situation you need.

Why do I need this pack if I already get great results from the templates I've already bought from you?

The combination of charming copy and personalisation will lead to higher response rates. 

You can be more targeted in your outreach, leading to clients that are a far better fit. The bonus training materials will provide you with an additional weapon for our arsenal: the ability to send truly one-to-one cold pitches for when you *REALLY* want a response from a specific company or person.

Sometimes, you need to go the extra mile, and these templates provide you with that ability.

What if I need something specific that's not in the pack?

You can use the templates as inspiration to construct cold pitches for whatever type of request you need to make.

This is made even easier because of the bonus materials in the pack, which teach you how to combine charm and personalisation most effectively. 

What are you waiting for?

Start getting results like these straight away...

£789 £99


Finally got the courage to use the template on a cold email and BOOM!!! I have a call booked for tomorrow. It works!! THANK YOU!!


JON BUCHAN  //  Founder, Charm Offensive

A good few years ago, I was desperate for sales after my word of mouth work dried up.

I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.

To my astonishment, it worked. I got the most amazing complimentary responses and requests for calls/meetings, from senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands. Symantec and Hewlett Packard became clients.

All because of a crazy cold pitch.

I decided to start teaching others my unorthodox approach to cold pitching. People listened to my weird advice and found that it worked for them, too.

That's what Charm Offensive is all about: getting the attention of busy people.

Jon Buchan

Copyright 2020 Logical Absurdity Ltd T/A Charm Offensive.