LinkedIn is the biggest searchable database of business contacts in the world.

Learn how to master the platform, enabling you to start conversations with your ideal prospects and much more...

LinkedIn is the biggest searchable database of business contacts in the world.

Learn how to master the platform, enabling you to start conversations with your ideal prospects and much more...

Whether you’re getting started or are a veteran of your industry, LinkedIn is definitely a platform that deserves your focus and effort.

You can find your ideal clients and start conversations with them by connecting with them and then sending them a direct message, engaging with their content, posting your own content, or using techniques like my Charming Open Letter Technique. 

I’ve often said I prefer LinkedIn to cold email because you don’t have to use any extra software, you don’t have to source email addresses, and there are zero privacy law concerns. If someone doesn’t wish to accept your connection request, they can do that. And that’s fine, as you’re never going to run out of potential prospects on LinkedIn.

Your LinkedIn Connections become an asset that increases in value as it grows.

In my LinkedIn network, I have thousands of useful contacts, such as:

  • Company Founders
  • CEOs and Managing Directors
  • Marketing Directors, Chief Marketing Officers, VP of Marketing
  • Journalists
  • Podcast Hosts

As these contacts have accepted my invitation to connect, I can start a conversation with any of these contacts any time I wish.

That’s incredibly powerful. 

Want to start making LinkedIn work for you?

Buy before the deadline expires to get this pack at a huge discount:

£699 £99 / $131

What will we cover in LinkedIn Charm Offensive?

You’ll learn how to:

  • Write a 'stand out' bio that people can't resist clicking and reading in full.
  • Put together your ideal search criteria using the various search filters LinkedIn provides.
  • Connect with 100 people per week without using automation and without personalising every connection request.
  •  Go the extra mile with your 'dream-tier' clients - personalising your connection request and follow-up message.
  • Use LinkedIn to find a new job, whether it be full-time, part-time, or freelance work.
  • Get your foot in the door if you're just starting out - and build your first recommendations using micro-projects. 
  • Use my LinkedIn Reach Hack to increase the reach of your most important posts. This is perfect for promoting links to your opt-in pages, offers, and other content you want to be seen by as many people as possible. (Bonus: Your content will even get seen by people not in your 1st Connections!)
  • Post content on LinkedIn that people will read, like, and comment on. This engagement boosts your reach, meaning your content will be seen by more people.
  • How to use LinkedIn Pulse Articles to further build your credibility to anyone scouring your LinkedIn profile.
  • Use unorthodox search strategies to find your ideal clients, and send messages that appear personalised, even though they aren't. (Crafty!)
  • What you should be doing every day on LinkedIn to build your network, and start conversations with your ideal clients.

Does my stuff work?

Of course it does!

Want to start getting results like these, too?

Buy before the deadline expires to get this pack at a huge discount:

£699 £99 / $131

Want more? How about a bunch of bonuses?

Bonus 1: The Charm Offensive LinkedIn Template Pack

As part of this pre-sale offer only, all customers who purchase this pack will get a copy of my original LinkedIn template pack.

This pack includes effective direct message templates for:

  • Sending connection requests that your prospects will read and pique their curiosity enough that they will take a look at your profile (and accept your request).

  • A follow up message template for sending to your new connections that makes your prospects smile and reply positively.

  • Getting the attention of your dream clients in a way shows you’re eager, but without coming off as a crazy fanboy / fangirl.

  • Congratulating your connections on their birthdays and new jobs/positions in a way that delights rather than annoys.

  • A template to send prospects for one of the most maligned LinkedIn notifications: “work anniversary” - but done in a way that will make your prospects smirk, smile, laugh out loud and hit the ‘reply’ button.

  • Congratulating connections on being featured in the news.

  • A cheeky little smirk-inducing message to send prospects who’ve been looking at your profile.

  • A ‘thank you’ message to send prospects who have started following you on LinkedIn.

  • A cold pitch template for responding to prospects who have posted on LinkedIn that they are looking for suppliers.

  • Generating recommendations from your old colleagues, suppliers, and other professional connections to boost the persuasive potential of your LinkedIn profile.

  • An outreach template to invite yourself onto podcasts and other media channels.

  • A simple direct message template just to say “I love your content” to get on the radar of someone influential or that you look up to.

This pack also includes LinkedIn Newsfeed post templates for:

  • Pitching services and even getting people to tag colleagues, friends, and mortal enemies who they think would benefit from your services

  • Celebrating good news (e.g. PR coverage or a new client win) without coming off as bragging.

  • Generating opt-ins to your email list using a lead magnet. This includes a crafty little tip for massively expanding the reach of these posts to maximise the number of successful opt-ins.

Bonus 2: LinkedIn Prospect Research Mini Guide

This ebook shows you how you can research prospects on LinkedIn and Twitter to find common interests, providing you with loads of opportunities to send personalised cold pitches.

Bonus 3: LinkedIn Laser Targeting Guide

This ebook shows you how to laser target your LinkedIn searches so you can find prospects who will more likely respond to your unsolicited advances. 

Bonus 4: LinkedIn Sales Navigator Guide

This guide will show you how to take advantage of the advanced search filters within LinkedIn Sales Navigator.

If you know how to use these filters, you can find prospects who are a) a great fit and b) more likely to be receptive to your cold pitch.

This mini-guide will show you how to find prospects who are more likely to be receptive to your sales messages.

Want to get your hands on all these bonuses?

Buy before the deadline expires to get this pack at a huge discount:

£699 £99 / $131


I am just starting out. Will this work for me?

Yes. This will work for all levels of experience.

I barely use LinkedIn. Can I still use this training?

Yes. Obviously, you’ll have to do the work. But you can use this pack even if you’ve got to create a new LinkedIn account from scratch.

I've taken LinkedIn courses before, will I learn anything new?

Yes. Charm Offensive is all about using creative, unorthodox approaches to get the results you desire. You'll definitely add some new tactics and techniques to your game, no matter how much of a LinkedIn veteran you might be.

Who will this work for?

Anyone who needs more leads. If you’re a freelance professional, agency owner, consultancy, b2b supplier, or a business development manager, this pack will be useful for you.

Will this work for B2C?

The same principles apply to B2C. While my area of expertise is B2B, the techniques and tactics in this pack can work for anyone. 

When will the pack become available to download?

JON BUCHAN  //  Founder, Charm Offensive

A good few years ago, I was desperate for sales after my word of mouth work dried up.

I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.

To my astonishment, it worked. I got the most amazing complimentary responses and requests for calls/meetings, from senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands. Symantec and Hewlett Packard became clients.

All because of a crazy cold pitch.

I decided to start teaching others my unorthodox approach to cold pitching. People listened to my weird advice and found that it worked for them, too.

That's what Charm Offensive is all about: getting the attention of busy people.

Jon Buchan

Copyright 2020 Logical Absurdity Ltd T/A Charm Offensive.