I’ve been able to get high profile experts like Ben Settle, Daniel Throssell, Kim Krause Schwalm, Ian Stanley, Bill Mueller, Chris Orzechowski, and many others to sell my products to their engaged audiences. This guide shows you how I did it.

Joint ventures are deals you do with experts where they agree to sell your products to their engaged email lists in exchange for an agreed percentage of the revenue generated. It’s a great way to make a lot of sales and add new buyers to your list.

Adding buyers to your list is more valuable than merely people signing up for a free lead magnet. We know these people have bought previously, and they’re far more likely to buy in the future.

JVs are an excellent way of building your audience and reputation, even if you’re just starting out. Back in 2018, Charm Offensive had barely been running a year. I was not a well known entity at all.

Despite this, I still managed to get Ben Settle’s attention. After some emails back and forth, he agreed to run an initial test campaign selling a bundle of cold email templates to his paid print newsletter subscribers.

The campaign went well and not long later, we organised to run campaign to his full email list.

Look at all those emails promoting Charm Offensive cold email templates!

The campaign performed incredibly well. Ben has promoted the template bundle every year since, and it always performs well. In last year’s campaign, we hit a new record for revenue generated.

It’s aways a highly enjoyable experience watching the sales come in!

In addition to the excellent sales figures, we’ve gone the extra mile in keeping Ben in our good books.

The photo below show Ben talking about our charming relationship nurturing tactics in his print newsletter. Ben knows exactly what we’re up to – but that doesn’t make it any less effective!

These relationships are an integral part of Charm Offensive’s growth and sales strategy.

I’ve developed relationships and organised JV campaigns selling Charm Offensive products with these experts:

• Ben Settle
• Daniel Throssell
• Ian Stanley
• Chris Orzechowski
• Kim Krause Schwalm
• Matt Bockenstette
• Derek Johanson
• Bill Mueller
• Lorrie Morgan
• Troy Ericson
• Sean Ferres
• Michael Senoff
• Charlie Price
• Steve Rosenbaum
• Wes Schaeffer
• Jonny Cooper
• Tamsin Henderson

I’ve gone into my sales analytics and looked up how much revenue has been generated by these partnerships.

For my many American friends reading this, that’s $278,632 in revenue that these JV partnerships have generated from experts selling my products to their email lists.

This is all from low ticket products too. Pretty amazing stuff.

Benefits of Joint Ventures

The key benefits are:

• It generates sales – and if your JV partner has an engaged audience, it can generate A TON of sales!
  
• It adds buyers to your email list – who are far likely to buy from you in future.
  
• The endorsement from influential experts is great for your reputation.
  
• These relationships can be long-term. You can agree to run campaigns for the same product again after a set period of time or to sell other products.
  
• If you wish, you may decide to sell your JV partners products to your list, providing you an additional revenue opportunity.

What does this guide cover?

I’ll show you how I:

• Develop offers that experts with engaged audiences want to sell to their audiences.
  
• Build relationships with experts with engaged email lists and/or social media followings. This will cover long-term relationship building and a more immediate approach.
  
• Nurture relationships over time so we continue to do business together.
  
• Agree upon revenue splits, payment terms, campaign lengths and other important variables.
  
• Maximise the Average Order Value and overall revenue of the campaigns. This change led to last year’s JV with Ben Settle being the most successful of all time, despite it being the 5th time Ben has promoted the offer to his list.

Bonus Swipes & Templates

Bonus 1

A few years ago, I was involved in an affiliate contest with a range of experts who have email lists. A few years after the contest, I emailed all of the experts involved, asking them if they’d be interested in flogging my template packs. This led to having 8 JV campaigns running in October/November 2023.

I’ll provide you the exact email I sent to recruit these JV partners.

Bonus 2

I’ll also include a cold pitch template to send to experts you wish to partner with.

Super Valuable

I picked up your new JV product. Read through it last night and again this morning and just wanted to say thank you. It’s super valuable getting a peek behind the scenes like this and it’s already got my brain buzzing with ideas.

– THOMAS GRUNDY

Questions and helpfully, answers:

Who is this for?

Anyone who wants to learn how to organise joint venture deals with influential experts who have engaged audiences.

Do I already need to have an audience to do this?

You don’t. I had a really small audience when I did my first JVs with Michael Senoff and Ben Settle.

Can I offer this as a service to clients?

Absolutely. This is an excellent revenue generating activity that has long-term benefits. Ben Settle, for instance, has sold a bundle of mine every year since 2018 and it always generates a lot of revenue. This is a powerful service you could offer to clients.

When will the back be ready?

This pack is ready to download immediately! You’ll receive the link to download the files in your inbox as soon as your order is complete.