Email is my best performing channel by far.
How To Be An Email Marketer will reveal how to write effective email sequences to launch new products, put on flash sales, generate sales using automation, and much more…
Email marketing is incredibly powerful.
It’s not just me saying that! Check out these impressive statistics:
- Emails are 40 times more effective at acquiring new customers compared to platforms like Facebook and Twitter.
- A significant 72% of consumers prefer receiving promotional content through email over other forms of communication, such as social media.
- Welcome emails have an exceptional open rate of 82%, making them one of the most effective types of email to build immediate engagement with new subscribers.
Sources: WorldMetrics, Virfice, Inboxally
I can personally attest to the power of email. Without my list, I wouldn’t have a business. It’s responsible for the vast majority of my revenue.
I started the Charm Offensive email list in April 2017. In that time, I’ve learned an absolute ton. This course will show you all the things I’ve learned in that time.
Building your own email list
I strongly suggest that everyone in my audience that they should start their own email list.
Whether you want to sell your own digital products, done for you services, coaching, physical products or anything else, email is an extremely powerful weapon that you need in your arsenal.
While social media is powerful, you’re at the mercy of the algorithm and your accounts can be taken away from you at any time. You’re a digital renter.
You own your email list. It can’t be taken away from you. If you have an issue with a specific platform, you can port your list over to another one.
It doesn’t take you longer to write to 30k people than it does to 10 people – but bigger your list gets, the more money you’ll make.
Having an engaged email list is a powerful asset that will enable you to make sales and recruit new customers.
Providing email marketing for other businesses
Being able to manage an email list and write effective email campaigns is a highly profitable skill. There are so many businesses out there who either a) are not generating anywhere near the amount of revenue they could from their lists or b) haven’t even got an email list set up.
As far as channels go, email is one of the easiest to get results. Compared with social media, online advertising or SEO, there are fewer externalities to deal with.
You’re more able to deliver great results which helps you retain clients for longer. In addition, these great results will make it easier to win new clients.
In How To Be An Email Marketer, you’ll will discover:
- How I structured my Autoresponder Sequence to position myself as someone with valuable and interesting things to say, and how you can replicate this approach.
- A detailed analysis of one of my most successful product launches, breaking down each email and revealing the key elements that drive opens, clicks, and sales.
- The best practices for scheduling specific types of emails in a launch or flash sale sequence to maximise impact.
- How to easily repurpose product launch email sequences for flash sales, minimising effort while maximising results.
- Proven methods for writing subject lines, opening lines, and preview text* that grab attention and compel your audience to open your emails.
- How offering freebies can improve your deliverability, start valuable conversations with your audience, and help you identify their needs and ambitions.
- The steps to run contests that engage your audience while increasing your deliverability.
- How I poll my audience to validate product ideas and ensure you’re getting feedback from actual buyers who are more likely to purchase.
- The exact automations I use to drive sales, including the copy that works best for each automation.
- Strategies to reduce unsubscribes, especially during high-frequency emailing periods like launches or sales.
- The most effective places to promote your opt-in pages on social media and how to track their performance.
- How to segment your audience to ensure your emails are relevant and delivered at the right time.
- The key persuasive techniques that maximise sales, and how you can apply them.
- How to increase your average order value by implementing Order Bumps effectively.
- A clever “honest sale naming” trick that builds goodwill and generates sales.
- A simple tactic to re-engage subscribers who haven’t opened your emails in a while.
- How to deliver valuable tips that intrigue your audience and drive clicks to your sales pages.
- My approach to crafting emails that handle objections directly and confidently, leading to more clicks and sales.
- The approach I use to turn subscriber questions into engaging email content that resonates and resolves objections.
- The optimal way to effectively leverage testimonials in your emails.
- The technical steps you must take to maximise your email deliverability and reach more inboxes.
*Yes, I know about Apple’s most recent iOS update means Preview Text won’t be displayed on Apple devices. However, it will still used on other platforms, so I’m still going to include this.
Bonus 1: A Guide For New List Owners
Let’s get you to your first 100 subscribers. Once you reach this milestone, you’ll have momentum. Being able to see your open rates and click-through rates and reading responses from your first subscribers will be motivating. You’ll actually have your own email list with genuine subscribers! Hurrah!
I’ll detail exactly what I’d do if I was starting a new list from scratch.
In this guide, you’ll uncover:
- The most effective locations to place a link to your opt-in page across various social media platforms, ensuring maximum visibility.
- Proven strategies for crafting social media posts on Facebook and LinkedIn that drive traffic to your opt-in page.
- A smart technique to boost engagement on your LinkedIn posts, helping you increase their reach and, in turn, grow your email list. (And this is a tactic that will get more and more effective as your email list grows!)
Bonus 2: Your First Product Launch
I remember my first product launch. I had absolutely no idea what I was doing! Thankfully, I had some great relationships with smart people to steer me in the right direction. I’ll do the same for you in this bonus guide.
You’ll learn how to:
- Determine what product or service you should create and sell first, based on your audience’s needs and preferences.
- Choose the right types of bonuses to include in your offer, making it both exciting and irresistible to potential buyers.
- Maximise the goodwill and trust you build with your subscribers during your first-ever launch, ensuring long-term loyalty and engagement.
Bonus 3: How I Launched “How To Be An Email Marketer“
I’ll show you how I crafted the email sequence for this course. I’ll go through each email and this sales page, breaking down all of the important elements.
You’ll discover my thinking behind:
- The angles and types of emails I used.
- Each of the subject lines, opening lines, and preview text.
- The structure of this sales page.
Bonus 4: A Charming Cold Pitch Sequence For Email Marketers
If you’re looking to offer email marketing as a service, this charming cold pitch template will help you get enthusiastic, positive responses from prospects.
I’ll include:
- The opening Charming Cold Pitch Template – simply edit to your needs and send it to your ideal prospects.
- A Charming Follow-up Sequence to send to prospects who somehow failed to respond to your initial cold pitch.
- A bonus within a bonus: I’ll reveal a crafty tactic one of my customers used to book a meeting with the CEO of a gigantic e-commerce brand. (And yes, it was to sell them email marketing services!)
Bonus 5: Lessons From Working With A DTC E-Commerce Brand
Fortunately for Charm Offensive fans, my best friend Asher did outstanding work for a Direct To Consumer e-commerce brand. He handled everything from seasonal sales to new product launches, overseeing all their email marketing. He also managed their social media and search marketing campaigns.
In this recorded interview, I’ll be asking Asher about:
- What it’s like working with a brand that needs to be more image heavy in their email marketing, while still having great copywriting
- The process of launching new products and creating email marketing campaigns
- The benefits of being responsible on their email marketing campaigns and their social media activity simultaneously
- Learning to write for an audience that had different political views to him
- The process for writing emails fast
- How he navigated working with a team at a small e-commerce brand, the good, the bad, and the challenging
- And lots more!
For folks wanting to learn about what it’s like to help brands with their email marketing, this interview will be highly illuminating and valuable.
Get this pack for a special pre-sale discount if you buy before the offer expires on 1159pm on Sunday 20th October, Central Time.
£899 / $1,170
£125 / $169
Questions and helpfully, answers:
Who is this for?
Anyone who to become proficient at email marketing. This course will be useful for freelance professionals and business owners – both B2B and B2C. You’ll find this course beneficial if you want to start your own list, offer email marketing as a service to clients or both.
When will the back be ready?
This pack will be ready to download on or before 7th November. You’ll get an email with a link to download the pack. By purchasing the product before the deadline expires this Friday, you’ll get the pack for the special pre-sale discount. I reward the early birds!
JON BUCHAN // Founder, Charm Offensive
A good few years ago, I was desperate for sales after my word of mouth work dried up.
I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.
To my astonishment, it worked. I got the most amazing complimentary responses and requests for calls/meetings, from senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands. Symantec and Hewlett Packard became clients.
All because of a crazy cold pitch.
I decided to start teaching others my unorthodox approach to cold pitching. People listened to my weird advice and found that it worked for them, too.
That’s what Charm Offensive is all about: getting the attention of busy people.