WARNING: This page is deceptively honest, containing a complete lack of the usual elements any competent marketer would include to cajole you into TAKING ACTION NOW.

I’ve been involved in the world of digital business for over 18 years. 

In that time, people have often told me I’m not doing the things “the right way”, and for exactly the same amount of time, I’ve been taking no notice.

Everyone is creating content these days…

There’s so much noise.

Substance is important, but it’s style that separates you from the pack.

People will listen to your ideas if you can write copy that your audience enjoys reading.

In this era of social media, being able to get and maintain people’s attention is an incredibly valuable skill; a skill that enables you to give others a nice feeling even if they are thousands of miles away.

A skill that makes people remember you.

A skill that makes those same people tell their family, friends and mortal enemies about whatever it is you’re working on.

That’s powerful. And achievable.

Enter: Have Your Way With Words, the rebellious maverick of copywriting courses

There are plenty of wonderful direct response or general copywriting courses out there.

This course is different and by “different”, I don’t mean “I’m desperate for a USP and ‘different’ is the best thing I can come up with”. The content is discernibly different.

You won’t find a program like this anywhere else. I’ll show you how to combine elements and insights from a wide range of disciplines including comedy, fiction, and speechwriting to stand out in the world of business.

Want to start getting results right away?

Pick up Have Your Way With Words:

Learn how to:

  • Write disarming and entertaining copy.
  • Use a wide range of joke formulas to misdirect readers, leading to smirks, smiles, and laughs.
  • Use rhetorical devices and other stylistic devices to add punch to every line you write.
  • Write blog posts, emails, social media content, social media adverts, satirical content and more.
  • Add your own personality and build your own distinct style of writing.
  • Use a whole range of exercises to help you become a more competent and confident writer.

Plus, also inclulded is a pack of templates for writing articles, satire, cold pitches, social media ads, broadcast emails, and social media content that entertains, educates, and sells.

WARNING: Do not buy this product if:

  1. You’re someone who says things like “Word of advice: You should be more professional” without a hint of parody.
  2. You think smiling, laughing, or making feeling people feel good are vastly overrated. (See point 1.)
  3. You’re foaming at the mouth with rage because I conflated point 2 with point 1.
  4. You loathe truth in marketing and advertising.
  5. You believe blandness is a quality deserving of reverence.

But you probably should buy this product if:

  1. You’re not an utter cockwomble like those I’ve described above.
  2. You hate the fact that when you get in front of a keyboard, you become the most boring, humourless, bland person imaginable and want to change this.
  3. You’d like to add moxie, oomph, cheek, spunk, swagger, sass or chutzpah to your copy.
  4. You want to have a MASSIVE unfair advantage over your competition by being able to write copy that stands out.
  5. You want the world of business communications to be more human, honest and enjoyable for all.

Which side are you on?

Want to start getting results right away?

Pick up Have Your Way With Words:

So what's included?

12 full-length videos, 7 template packs, and 5 slide decks covering the following training sessions:

  • Joke Formulas that Produce Funny
  • My Absurd Sales Letter Explained
  • The Principles of Humourous Copy
  • Articles That Amuse
  • Strategic Satire
  • Cold Pitches That Don’t Absolutely Suck
  • Palatable Social Media Ads
  • Broadcast Emails That Don’t Make You Hate Yourself
  • Social Media Content That Sells Without Sleaze

And does it work?!

Don't just take my word for it:


After going all in with Jon’s emails this month, I’ve had 3-4 legit meetings per week, booked some decent one-off jobs, and one $3,500 client on monthly retainer. I have another 3 meetings this week. Wish me luck.

At first, I was afraid of his emails. I thought it was too blunt for B2B, and would send the wrong message to my prospects.

After struggling for a couple months, I decided to use his method. It was a fantastic decision. It took a week or so, but now when I open my inbox, I see quality responses from prospects wanting to talk business.

Bottom line, Jon’s system will make you money. Thank you Jon. And, if you’re on the fence, I hope this message helps you to the other side.

Anthony Catullo 

Landed five meetings this month

Yet another raving testimonial for Jon’s charming black magic...

Landed meetings with 5 great marketing agencies this month!

3 of them are only small, but 2 are HUGE!

And the icing on the proverbial cake...

...the meetings were for us to help them recruit, train and scale their in-house sales teams, but one of the bigger firms asked if we’re interested in having them invest in our new SaaS product and them becoming an equity partner!

Although we’re not looking for investors at this time, it was very flattering - and a nice little tickle for the ego 😎

Charming opportunities abound... Happy days 🎉

Keep up the good fight folks!

David Hockley


Have started reaching out to some much larger companies than I usually do, using some of the Charming techniques learned from Jon - and I wish I had done this sooner!

I sent 3 yesterday and already have one response... from a company with £350m+ in funding. Happy days!


Want to start getting results right away?

Pick up Have Your Way With Words:

Need more proof?


Just closed a $20k 3-month deal in the SaaS space that I've been working on for a couple weeks, and have 3 more pitches to do over the next week for $25-50k pilot program deals.

Also got my prospecting and appointment setting process down to a T after 'charming' up my messaging to really resonate with my niche.

Now generating close to 15 discovery calls a week in the tech space, and just did discovery calls with the CTO at ActiveCampaign and a $500M/yr IT company using LinkedIn and cold email.

This sh*t works! Take what Jon has, but your own spin on it, and fire away!


These. Templates. Work.

Y'all.. this is an unsolicited review of the Charm Offensive Email templates.

I bought the templates 30 minutes ago.

Sent an email out 15 minutes ago.

Got a response 2 minutes ago.

Jon Buchan, if you wouldn't consider this creepy, I could KISS you right now. You are amazing as hell.

These. Templates. Work.

Lakshmia Marie


Years ago, I once emailed 50 prospects for a lead generation service. I ended up getting around 3 passive-aggressive replies and closed approximately 0 leads. Ever since then, I figured cold emailing wasn't my thing.

Then today, out of the blue, I decided to use Jon's templates to get an ecommerce media buying client. It was just a test, so I only sent out 2 emails to 2 businesses. 1 hour later and I got an ecstatic reply.

This is the type of response I wish I got years ago.

And it was SO easy too!

Copy, paste, modify, send.

I'm super excited and will be continuing to use Jon's templates until I'm too tired of making money.


Want to start getting results right away?

Pick up Have Your Way With Words:

Finally, my secret weapon...

If this smug sales letter hasn’t convinced you should purchase Have Your Way With Words by now, the following video should do the trick.

BE WARNED: It contains a plethora of subtle mind control tricks that would persuade even the most ardent cynic to open their wallets.

Just the tips


"For toe-dippers with a fear of missing out"



"I'm not a cheapskate. I'll buy the middle level package!"



"This better work, mate, it costs £1,000. You're not fooling anyone by making it £10 cheaper."

JON BUCHAN  //  Founder, Charm Offensive

A good few years ago, I was desperate for sales after my word of mouth work dried up.

I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.

To my astonishment, it worked. I got the most amazing complimentary responses and requests for calls/meetings, from senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands. Symantec and Hewlett Packard became clients.

All because of a crazy cold pitch.

I decided to start teaching others my unorthodox approach to cold pitching. People listened to my weird advice and found that it worked for them, too.

That's what Charm Offensive is all about: getting the attention of busy people.

Jon Buchan

Copyright 2020 Logical Absurdity Ltd T/A Charm Offensive.