Thank you for your interest in my drunken emailing ways...
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The Drunk Cold Email That Changed My Life
I know, I know.
This sounds like some contrived or exaggerated story but this happened.
I ran a small digital marketing agency with my brother Gary and a small team.
We had just lost some clients (it happens to us all) and we were going to soon struggle with making payroll.
This was the last thing I wanted to happen. I wouldn't have been able to live with myself not paying our staff on time.
One evening, I dealt with this situation in the most productive and mature way of I knew at the time: I got blind drunk.
I proceeded to write the most absurd cold email I could. The morning after, I was still tipsy enough that I thought sending it to senior decision makers at some of the world's largest brands and corporations was a wise idea.
To my amazement, it worked.
I received countless positive responses, like this from the Senior Marketing Director at Hewlett Packard Enterprise:
If you'd like to learn how I got these responses - type out your email address in the box below, and hit the garish magenta button that reads "SEND ME THE CHARMING COLD PITCH COURSE".
What will you learn in my free mini course?
- What most people get wrong when sending cold pitches.
- The key principles behind creating attention-grabbing, disarming cold pitches prospects enthusiastically respond to.
- The persuasive tactic used by Warren Buffett which you should deploy in your cold pitches.
- The key benefits to using my unorthodox style vs. traditional methods.
- The 3 crucial variables behind every cold pitching campaign.
How do I know this is legit?
First of all, you are right to be cautious. The internet harbours many a charlatan. However, I am no such cowboy.
I think the most compelling evidence I have is my LinkedIn Recommendations. To take a look at these, search for "Jon Buchan" on LinkedIn. You'll know you've found the right profile when it looks like the screenshot below.
(Yes, my profile picture shows me rescuing a baby and a basket of kittens from a burning building...)
If you scroll down to my recommendations, you'll notice these date all the way back to 2007 and provide some evidence of my character, work ethic, and other non-charlatan tendencies.
You'll notice there is a recommendation from one of my contacts at Symantec.
Symantec was the first gargantuan client I won using my original drunk cold email.
You'll see a screenshot of their original response at the top of this page.
I remember when we won Symantec. It was a huge moment for me. My friend James remembers how I celebrated this news...
I asked James if he could find the photo. Alas, he could not. I would have included the photo here but it appears lost to history. My apologies. I'm sure it would have been a delightful addition to this page.
I'm glad that I used to celebrate my good news on Facebook because Facebook Memories reminds me of this from time to time, providing me with useful digital evidence of my previous successes.
Oftentimes reminding me of meetings I had completely forgotten about, such as the one below:
Ok. I'm about done here.
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Thank you for your time.
Have an absolutely wonderful day,
If the email hasn't arrived in the next 10 minutes, check your promotions folder, and failing that, your spam folder. Alas, sometimes my emails can be lurking there.
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