Do you need to win new clients?
Do you need to get busy people to respond and say ‘yes’ to your requests?
If so, read on.
I ran a digital marketing agency and about a year in, my word of mouth leads dried up.
I was desperate for sales and I dealt with that in the only way us Brits know how… I got blind drunk.
… In that time, I decided to write the most absurd cold email I could.
I was still tipsy enough in the morning to think it was a good idea to send my email to Marketing Directors, CEOs and other senior people at some of the world’s largest brands and corporations.
To my amazement, it worked.
Take a look at these screenshots.
These are the result of a my desperate, drunk cold email:
There’s more where that came from. I’ve saved them all. This might show my insecurity somewhat!
I’ve met with senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, Cisco, HSBC, Barclays, and countless other global brands, exciting start-ups and SMEs.
It turns out B2B doesn’t have to mean Boring-2-Boring!
Take a look…