Charming, high-engagement Facebook Ad templates that start conversations with new clients.

You’ve seen countless examples of Charm Offensive templates getting excited, enthusiastic responses from prospects. 

Charming Copy works across media types. This includes Facebook Ads.

This brand new pack will help freelance professionals (and agency owners) generate positive engagement on their ads, while delivering leads. 

The positive engagement lowers for Cost Per Thousand Impressions, meaning your ads perform better.

In addition, all of the engagement acts as social proof, making you look like someone clients should do business with.

If you offer professional services, this pack is for you. 

You could be a:

• Marketer
  
• Facebook Ads expert
  
• UX consultant
  
• CRO expert
  
• SEO consultant
  
• PR professional
  
• Coaches & Consultant
  
• Agency owner
  
• … Or other professional service provider. 

If that’s you, this pack will be useful to you. Even if it’s not, you’ll still be able to use the training and adjust the templates to your needs. The key principles will work across sectors, disciplines, and situations.

I’ve had tons of success with Facebook Ads for Charm Offensive.

Check out the engagement on this ad:

Armed with this pack, you’ll be able to put an ad live that generates:

• A ton of positive engagement – likes, loves, laugh-reacts, comments, and shares. (All while increasing your Facebook following as a lovely side effect!)
  
• Comments from prospects that you can respond to, before moving the conversation somewhere more private.
  
• Word of mouth advertising as people tag their friends who might be looking for someone who offers your services.
  
• Leads directly through either a) Facebook’s Lead Form Ads or B) Facebook’s Messenger ads.

Ad Creative

I’ll be focusing on ads that use images and copy. So don’t worry, you won’t need to appear on video.

I will provide a variety of options for the images. This includes completely faceless options.

I’m sorry – but you will have precisely zero excuses for not getting your ad live! 😀

Generating Leads

Lead Form Ads

When someone clicks a Lead Form Ad, Facebook provides the prospect with a form to fill in, enabling you to capture their details.

Once this data is captured, you can easily send your new prospects an email or give them a call.

I will provide charming copy to be used throughout the Lead Forms.

Messenger Ads

Messenger ads direct clients to a messenger chat with some initial automated questions. Once they express their interest, you’re able to jump in and start a conversation with them.

I will provide all of the charming copy for the automated questions.

(These screenshots are just examples. The finished copy for the Lead Ad Forms / Messenger dialogue will be vastly improved!)

This pack will provide you with:

• Charming Ad copy templates any professional services provider can easily amend to their needs. This will include versions for getting both local and international clients.
  
• A range of options for images to accompany the charming copy. These will be aimed at getting people to stop scrolling, make them smile, and then read the charming, entertaining, and persuasive ad copy.
  
• A training video revealing all of the important humour devices and persuasive techniques used in the ad. This will also ensure you don’t get rid of any of the crucial elements that make the ad perform well. (I have to do this as so many of you have completely butchered my templates in the past :D)
  
• A training video showing you how to set up the ads. This includes how to set up the Lead Forms and Messenger functionality. (Don’t worry, neither of these are difficult. I’m including this to ensure the training is comprehensive.)
  
• Charming copy to use on the lead forms and the initial messenger dialogue, to keep your prospects smiling while they engage with the ad and express their interest in your services.
  
• Guidance on the best interest targeting options to use. (There is an argument for not using interest targeting at all and I’ll also reveal where this is appropriate.)
  

Bonus: Two Additional Charming Ad Swipes

A few years back, I created an ad for my friend’s band that performed fantastically. It increased their following and they booked lots of gigs from the ad, too.

In addition, I created an ad for my local rock bar. This also got a ton of engagement, built their Facebook following, and got new patrons coming into the bar.

Check out the engagement these ads got:

Why am I including these?

It provides you with further inspiration!

You’ll see how to create ads for other people, too. And you’ll see how the key principles to writing Charming Ads work across all types of businesses and for artists, too.

Questions and helpfully, answers:

Who is this for?

Anyone who wants new clients. You could be a freelancer, agency owner, or some other B2B supplier.

When will the back be ready?

This pack will be ready to download on or before 9th December. You’ll get an email with a link to download the pack. By purchasing the product before the deadline expires on Sunday 24th November, you’ll get the pack for the special pre-sale discount.