Get all of my ebooks at a suitably enticing discount.

This special offer includes...

How to be Somewhat Funny

(Value: £99)

Do you want to learn how to write funnier copy?

“yeah ok i guess” I hear you SCREAM!

I’ve pieced together this suspiciously generous little guide to help you weaponise disarming copy that elicits smirks, smiles, and haha-emojis.

You’ll never have to worry about people laughing at your attempts at funny copy again.

This 51-page guide shows you how to write more entertaining copy.

How to write jokes using simple formulas such as The Reverse and The Comic Triple.
Rhetorical devices from speechwriting you can use to make your statements more discreet or more profound.

Writing exercises to help you practice your copywriting skills.

A variety of other useful tips, tricks and techniques you can use for fun, profit and showing off.

Please use irresponsibly.


(Value: £29)

This ebook reveals how I’ve used a combination of persuasion science, growth hacking techniques, and disarming copywriting to build a scalable and successful online business.

It also features new content covering mindset, goal setting, dealing with setbacks, and a plethora of other related topics.

Win With Words

(Value: £199)

This ebook analyses one of my most successful cold email templates.

This template led to meetings with brands like Symantec, Pepsico, Hewlett Packard, RedBull and many more.

This short ebook analyses each line, explaining the various humour formulas, psychology, and techniques at work.

The Content Marketing Strategy Guide

(Value: £49)

I looked at all the other books on content marketing and they were filled with history lessons and industry charts and all sorts of fluff.

I decided to write a succinct guide on what has worked for me. 7 years of trial and error and failures and successes distilled down into this singular guide. Pairs well with a Long Island Iced Tea. Enjoy.

I’ve been told it’s funny too. Why must business books be so dull?

Stop Selling Time

(Value: £29)

There’s much more scale to selling your expertise digitally rather than selling your time. It’s achievable too; if we can do it, so can you!

If you’re thinking of starting your own tribe, such as a Facebook group and / or email list, this ebook guide will help you get started.

The Best of Charm Offensive

(Value: £19)

There’s so much valuable information. Alas, Facebook Groups are disorganised and finding any content that’s more than a few weeks old would lead to severe scrolling related injuries.

I will save you the pain and anguish. I’ve put together an ebook containing the best Charm Offensive content since the group began.

It contains 141 pages of gold… or at least a remarkably shiny silver.

This includes tons of actionable content covering:

  • Cold email
  • Direct mail
  • LinkedIn lead generation
  • Content marketing
  • Tribe building
  • Growth Hacking
  • Email marketing
  • PR
  • Viral marketing
  • Humour writing
  • Copywriting
  • Closing deals
  • Mindset
  • Overall strategy

Enjoy what you’ve missed from the dark, murky, but useful depths of the Charm Offensive group.

Closing With Charm

(Value: £199)

Of course, nice replies alone don’t pay the bills. You have to close deals. If you can reliably open AND close deals, you’re always going to be able to make money. You can instigate the process - and complete it.

To some of you, the idea of getting on a phone call (or yet more disturbing, going to see them in person) to sell yourself might sound terrifying.

While I can't calm your nerves, I can give you my knowledge - and a full step-by-step process for you to follow.

I'll show you how to:

  • Turn prospects into paying clients - I lay out my exact process, step-by-step
    Use your nerves as an ethical persuasive weapon
  • Sound like you’re excited and eager rather than desperate and in a hurry (even if you are!)
  • Talk about your proposed campaign in a way that signals unity between you and the prospect's company

And tons more!

Altogether, that's £623 worth of eBooks 🙂

Want access to all of these today?

Download all of my effective ebooks for a huge discount!

£623 £69

Want more? How about a bunch of bonuses?

Magic Cold Email Training

(Value: £199)

A full 50 minutes of accessible training on how to get the most out of cold email.

This training video runs through one of my most successful cold email templates line by line, along with lots of extra info about how to push your cold email campaigns to the max.

It’s the same cold email that led to meetings with RedBull, Hewlett Packard, Symantec, Barclays, O2 and countless other global brands and kept our marketing agency punching well above its weight. We won business (often huuuge contracts) we’d never have been able to get close to without this key to the door.

The Creative Marketing Swipe File

(Value: £14)

This swipe file contains a huge variety of creative, daring and attention-grabbing adverts, social media content, PR stories, and more.

No explainers, no fluff. Just inspirational creative.

Use it to help boost your own efforts in creating promotional campaigns that cut through the noise.

A mega swipe file. Inspirational.

Want access to all of these today?

Download all of my effective ebooks for a huge discount!

£623 £69

But don't just take my word for it...


Have started reaching out to some much larger companies than I usually do, using some of the Charming techniques learned from Jon - and I wish I had done this sooner!

I sent 3 yesterday and already have one response... from a company with £350m+ in funding. Happy days!

I think the point of this post is to encourage everyone to keep reaching high and back yourselves.



CHARM IS CONTAGIOUS and it's infecting all aspects of my life. I just responded to an ad for my dream apartment, a super cool converted garage that I'm going to make my live-in music studio, 10 minutes away from my day job (in LA!! no more traffic) and signed the lease today. The couple that rent the main house said they had 100 replies but my e-mail stood out for its level of detail, warmth and personality, and they knew they had found their ideal roommate. BOO-YEAH



Just wanted to thank Jon for all his ideas here. Tried my first two cold e-mails. I got an out of office back from one of them, but the other person answered within an hour!

And the answer was POSITIVE and played along with my joke! This was the chief of communications for a huge company answering a silly e-mail from a small local marketing company.

Have you solved life, Jon??


JON BUCHAN  //  Founder, Charm Offensive

A good few years ago, I was desperate for sales after my word of mouth work dried up.

I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.

To my astonishment, it worked. I got the most amazing complimentary responses and requests for calls/meetings, from senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands. Symantec and Hewlett Packard became clients.

All because of a crazy cold pitch.

I decided to start teaching others my unorthodox approach to cold pitching. People listened to my weird advice and found that it worked for them, too.

That's what Charm Offensive is all about: getting the attention of busy people.

Jon Buchan

Copyright 2020 Logical Absurdity Ltd T/A Charm Offensive.