My story: A good few years ago, I was desperate for sales after my word of mouth work dried up.

I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.

To my astonishment, it worked. ​

My favourite one succinctly said "My colleague forwarded me your spam email and we would like to meet you to discuss opportunities."

I’ve met with senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands, exciting start-ups and regular ol’ SMEs.

I’ve used this same style to get senior editors at large publications to respond to me and publish my clients content. I’ve used it to help people get as many job interviews as they want - and to meet people I really look up to. 

I’ve used it to get booked on some great podcasts too.

In March last year, I started a Facebook Group, Charm Offensive, where I taught people my weird methods.

I'd kept them to myself for so long but for some reason, I decided it was time to spread the word.

Boy, am I glad I did.

You should also definitely check out the Charm Offensive Facebook Group :)