Outrageously creative direct mail templates that will get the attention of busy prospects and get them to respond!

With more and more competition in the inbox, sending a physical direct mail letter will help your pitch get read.

With so many focused on reaching prospects online through cold email or cold DMs, it makes wise strategic sense to go ‘old school’ and send something in the post.

There’s a lot less competition there. However, if you send something boring, It’ll be thrown in the bin as quickly as a tiresome, bland email gets deleted from their inbox.

If you can be creative and entertaining, you can get incredible results.

When I started sending the drunk cold email and having a ton of success with it, I asked myself “How do I increase my response rates further?”

Instead of sending a follow-up sequence, I thought “I’ll send the drunk cold email as a letter, and then follow up on email a few days later.”

I found immediate success.

Many prospects got in touch directly – meaning they manually typed my email address out and sent me an email – or they called me.

The drunk cold email included a picture of a ferret wearing fancy dress.

In the letter version, the copy was nearly identical. However, rather than just printing the ferret picture, I had loads of “Colin The Ferret” stickers made and included them with the letter.

Some prospects even posted about the letter / the ferret sticker on Twitter!

4 days after sending the letters, I’d send a follow-up email to any prospects who hadn’t replied with the subject line “Sorry for the ferret in the post.”

Those follow-up emails had 80% open rates – and earned me a ton more positive responses.

This led to many tests and successes with this tactic.

I’ve used creative direct mail / email follow up campaigns to get results for my clients too – and achieved amazing results for them too.

And yes, the follow-up emails I send are always charming and funny too!

These aren’t the types of responses you’d expect to get from cold approaches. If you follow the “rules”, you never stand out and you get ignored.

Just like our earlier cold email templates have achieved enormous success for me and my customers, I’ve put together a new pack focusing on deploying creative, charming, persuasive, and effective direct mail campaigns for you.

Enter The Charming Direct Mail Template Pack

This BRAND NEW pack contains 9 Charming Direct Mail Templates – each with their own follow-up email template to send 4 days after you’ve sent the direct mail piece in the post.

Your prospects get creative and clever which cuts through the noise.

Something tactile. Irresistible. Shareable.

And, crucially, something that actually leads to positive responses. With prospects with whom you’ve already made a great first impression. This reduces the friction of the entire sales process.

On top of that, you get 9 AWESOME BONUS MATERIALS too!

This pack helps you:

• Bypass inbox fatigue and bland brand syndrome
  
• Start real conversations with your ideal prospects and dream clients
  
• Much lower friction during the sales process as you’ve already made an incredible first impression
  
• Get remembered, shared, and discussed internally
  
• Convert “that was funny” or “that was clever and got my attention” into “let’s book a call”
  
• Show off your strategic chops without sounding needy

What templates are in this pack?

Each direct mail template comes with:

• A link to a Canva file for the direct mail piece that you can save and then amend to your needs and print.
  
• A charming letter to accompany the direct mail piece, informing the recipient of your contact details and that a follow-up email will be arriving in their inbox in a few days.
  
• A follow-up email to send to prospects 4 days after you send the direct mail piece.

The Templates

WANTED Poster
You’re hunting dream clients, so this printable poster spells it out like a Wild West bounty notice. It lists must-have partner traits alongside what you deliver, mixed with honest, funny deal-breakers like “no buzzword bingo.” Part job spec, part dating profile, all flirtatious persuasion.

£0 Invoice
An official-looking invoice billing them exactly zero pounds for a hefty dose of ideas, insights, and recommendations. The fine print? Redeem it by hopping on a call. It’s charm masquerading as paperwork, paperwork with a wink that demands attention.

Report Card
A school-report-style audit of their current marketing, copy, or ads, packed with cheeky grades (A+ for branding, D- for headlines), witty remarks, and actionable fixes. If you’re so inclined, you could even stick on a gold star or smiley sticker for a nostalgic kick.

Future Newspaper Article
A full front-page mock-up from “next month,” headlining their company’s explosive success right after hiring you. It’s speculative journalism laced with strategic flattery and proof points, gently cajoling them into visualising victory.

Handwritten Letter & Cold Call Bingo Card
A handwritten note explaining why you skipped email for real paper (it’s personal, impossible to delete). Paired with a bingo card of sales clichés (“synergy,” “low-hanging fruit,” “circling back”), proving you’re refreshingly different. 

When was the last time you received a handwritten letter? I’d wager a long time ago. This is why this format is so effective at capturing attention and delivering positive responses.

Drunk Cold Email (Direct Mail Edition)
My infamous cold email reborn in print, complete with a ferret sticker template (because why not?). It booked meetings with global brands and startups. The cheeky tone plus physical novelty guarantees they’ll read every word.

Cease and Desist Letter
A fake legal notice charging them with “Crimes Against Creativity” in their marketing. It offers a plea deal – hire you to save their commercial soul. Ridiculous enough to chuckle at, persuasive enough to prompt a reply.

Ransom Note
You’ve “kidnapped” their underperforming strategy in ransom-note style (no actual scissors required). Cooperate for safe return with results. Absurd, memorable, and a perfect icebreaker.

Bribe Letter (with Cakes)
You ship a box of treats to their team with a note that sparks conversation in the office. “Bribed” into conversation, they’ll discuss you positively before the follow-up email lands and deliver you a positive, enthusiastic response.

These are conversation starters that stick around desks, leveraging the endowment effect that emails cannot replicate.

If you need new clients, this template pack will help you do that. It will become a powerful weapon in your persuasive arsenal. 

BONUSES

You also get 9 incredible bonuses as part of this pack absolutely free of charge!

PREMIUM BONUS

The Charming Cold Open Template Pack

This amazing pack contains creative, charming, effective, and proven-effective cold email/direct messaging templates to earn you responses from your ideal clients.

These are different templates to the ones contained in the previous bundle you may have purchased through Ben before. There are 4 templates from this pack you may have received as a bonus – but that’s the only crossover.

Here are the templates:

• When you dial down the absurdity a little; I’ve included a more succinct, less silly (but still charming) email to send prospects.

• A ridiculously honest cold pitch for when you have loads of knowledge – but no experience. Solving the old ‘experience’ dilemma, while making playful fun of it for your own persuasive benefit.

• Moving from working in the corporate world to becoming a freelance consultant. This cold pitch helps you get responses from old colleagues, suppliers, and clients.

• Offering a brainstorm or audit for the deliberately attention-demanding price of just $1. This diabolically cheeky cold pitch will get attention – and responses.

• Sending to prospects who’ve been in the news, for good or ill.

• Book introductory meetings with local prospects at a bar of your choosing.

• Getting your little toe in the door with a curious cold pitch that introduces yourself without a blatant pitch in the first message.

• A fawning, gushing email to send to your absolute dream clients that they will struggle to ignore.

• Generating responses from local businesses by messaging their Facebook Page.

• Offering your services in exchange for a product, a ticket to an event, or anything else you have your eye on.

• Introducing yourself to blue-collar businesses (who are often more suspicious of professional marketing / sales / advertising types) that builds rapport and trust.

• Getting in touch with individual client contacts who’ve left their position at your client’s company to work elsewhere.

• A WAY OVER THE TOP cold messaging sequence to send to prospects entitled “THE TOP 5 REASONS YOU SHOULD WORK WITH ME” – This can be personalised if your prospect has sufficient information on their public social media profiles.

• A daring, dark, and hilariously desperate cold pitch that most people won’t send but that just might work.

• A comical cold pitch containing hilarious copy, and a blatantly photoshopped picture of you and the client.

• A fun message to send to prospects when you’re procrastinating on other more boring work.

• A personalised invitation and follow-up message to send prospects on LinkedIn based on their profile – and their recommendations.

• A charm-soaked message to send to gatekeepers, to cajole them into mentioning you to their boss.

• A delightful message to send someone you look up to for mentoring in a way that stands out and gets a response.

• A sweet but confident message for getting the attention of companies with marketing campaigns you personally enjoy.

• An audacious craigslist post offering your services to local businesses in your area.

• A provocative job board ad you can post to win copywriting leads.

• A disarming direct message to respond to jobs posted on LinkedIn or Facebook.

• A “buddy-buddy” cold pitch to send to prospects who run Facebook ads or Google AdWords campaigns that really should be improved.

• A fun social media post to advertise for jobs.

• A yet further amusing opening gambit to send to prospects who have little to no information on their social media platforms.

• A ridiculous opening gambit where you go way overboard on the personalisation of your message, mocking the ridiculous amount of information you’ve been able to assemble from your social media sleuthing.

• A gutsy cold pitch that combines copy and a brief introductory video of yourself.

• An alluring letter to send to entire departments at businesses you’d like to do business with.
  

8 Additional Bonus Materials

You also get these fantastic bonus materials:

Direct Mail A–Z Implementation Checklist 

This checklist covers prospect selection, preparing and personalising your chosen template, picking envelopes, getting everything printed, addressing and stuffing, posting, and lining up your follow up. 

Keep it beside you the first time you run a campaign and you will not miss a step or stall wondering what to do next.

Prospect Targeting & Discovery Playbook

A short, practical guide that shows you where to find the right names and postal addresses without disappearing into research for days. 

It walks you through picking a niche, finding decision makers on company sites and LinkedIn, grabbing addresses from footers, Google Maps and press pages, and logging everything in a simple sheet. 

By the end, you have a clean prospect list you can actually mail, not a vague idea of “who might be a fit.”

Charm-Infused Objection Handling Response Email Templates

A collection of objection handling emails written specifically for people who have already sent one of the direct mail pieces and replied to you with some form of common objection.

You get ready-to-send messages for classic situations such as no reply yet, “love it but busy,” polite brush-offs, and gatekeepers replying on someone else’s behalf. 

“Omni-Channel Charm” Scripts Bundle

A small arsenal of matching scripts that let you show up in more than one channel without having to sit and rewrite everything from scratch.

You get short LinkedIn messages, Facebook, Twitter DMs, video intro lines for a quick Loom video, and the intro copy for an email or direct message to go with your video.

It turns one physical mailer into a joined-up series of touches so you feel like you are everywhere, while still sounding like a single coherent human being.

Previous Client Reactivation Direct Mail Template

A ready-to-use outreach template for waking up old clients who you haven’t worked with in a while. It strikes a friendly, self-deprecating tone that acknowledges the gap, reminds them of wins you achieved together, and then invites a light, low-pressure conversation about what they are working on now. 

Use it to turn dusty old accounts into fresh projects without feeling like you are begging for work or sending a stiff “just checking in” email.

Subject Line Swipe File

A bank of charm-drenched subject lines designed for your follow-up email to be sent after a direct mail piece has landed on someone’s desk. 

Each one nudges their memory of the letter, the gag, or the unusual format, so your email stands out instantly in a crowded inbox. 

You can scroll through, pick one that matches the tone of your letter, paste it in, and know you’re not wasting a great follow-up email by using a bland subject line.

Gatekeeper Bypass Guide

A one-page guide that shows you how to deal with receptionists, assistants and office gatekeepers without sounding pushy or rude.

It gives you a few lines you can insert into your direct mail letters and follow-up emails. It also provides multiple variations of these charming lines for you to test or deploy based on your personal taste.

Use this approach to stop perfectly good campaigns dying in the lobby before your letter ever reaches the person who can say yes.

QR Code Ideas Guide

You get ten simple concepts such as linking to a hidden page to direct your prospect from your physical direct mail to a landing page that further cajoles them into talking to you. To maximise results, I recommend you add links directly to specific case studies that are relevant your prospects.

Pick one, drop the QR into your design, and you have an extra interaction that deepens the charm instead of breaking the spell.

Ready to make the financially prudent decision to purchase this incredibly effective and insanely cost effective pack?

If so, click here with as much enthusiasm, gusto, and moxie as you can muster!

Does my stuff work? Of course it does!

Why Physical Mail Persuades Better Than Digital

If you’ve not been cajoled to purchase the Charming Direct Mail Template Pack based on the creative ideas and my own success, here’s some additional reasons you should consider making the financially prudent decision of clicking one of the many large, obnoxious BUY NOW buttons on this page:

The Endowment Effect
When someone physically holds something, even briefly, they start to feel ownership of it. This is a well-documented cognitive bias. People place more value on things they feel they already possess. If your mail is framed like a proposal, idea, or personalised item, they start to “own” the concept. That makes a yes more likely.

Tactile Engagement
Touch increases emotional processing. Physical mail involves texture, weight, movement, even sound (for example, unfolding a letter). These multi-sensory elements are processed in different parts of the brain than digital messages. This makes the message more deeply encoded in memory.

Neurological Impact
A study by Millward Brown found that physical media left a deeper footprint in the brain. Participants showed more activity in the areas associated with emotional processing and memory when shown physical rather than digital ads. Specifically, the ventral striatum and hippocampus lit up more.

Scarcity and Novelty
People receive very few physical letters these days, especially ones that are interesting or funny. As a result, they are perceived as rare. Scarcity increases perceived value. Novelty increases attention.

Interruptive but welcome
An email arrives alongside dozens of others. A letter usually arrives on its own. Physical mail interrupts someone’s workday in a completely different way. It takes them out of their flow, but in a way that feels thoughtful, deliberate, and personal. You can’t click away from a piece of paper.

Extended Exposure Time
People often glance at emails, skim them, or never open them at all. But when someone opens physical mail, the average engagement time is longer. Even if they don’t act right away, they may leave it on their desk, see it again the next day, or pass it to a colleague. This slow-burn visibility increases recall.

Reciprocity and perceived effort
When you send something through the post, especially if it’s creative, people feel the effort. That often triggers a feeling of “I should at least reply.” Behavioural economics 101: people are more likely to reciprocate effort with effort.

Frequently Asked Questions (and, helpfully, answers)

Q: What exactly am I getting in this pack?

You’re getting 9 outrageously creative direct mail templates – each paired with a) a charming letter and b) a follow-up email to send 4 days later after posting.

You also get 9 incredible bonuses (including one incredible premium bonus!) – absolutely free of charge!

Q: I’ve purchased the previous pack you offered to Ben’s list before? Is this the same? Is there anything in this pack that I already have?

Nope. Absolutely none of the materials in the main pack are contained in the previous offer.

In the Charming Cold Open Template Pack Premium Bonus, there are 4 email/direct message templates you may already have that have previously been included in the previous pack as a bonus. However, that is the ONLY crossover with this pack.

Q: Will these work in my industry?

If your industry involves humans with a sense of humour, curiosity, or inbox fatigue – yes. These templates have worked for freelancers, agencies, consultants, software companies, and even the odd accountant. (Though they did panic slightly at the “Cease & Desist” one.)

Q: Do I have to send physical letters? Can’t I just use the emails?

Sure, for some of these, you could just send an email and attach the direct mail element. However, the magic is in the combination. The letter gets attention because it’s physical, unexpected, and different. The follow-up email lands with 10x the impact because they remember you. One-two punch. Delight, then convert.

Q: What if I can’t design stuff?

No problem. All of these templates have been designed for you. All you need to do is open Canva / Google Docs. You will, of course, need access to a printer.

Q: Are these just for solo operators? Or can teams use them too?

Teams, soloists, small agencies, large agencies, people who’ve just rage-quit an in-house job and want revenge in the form of charming client acquisition… the templates are flexible and customisable. Use them as-is, or as creative springboards for your own mischief.

Q: Can you tell me more about the Endowment Effect?

The endowment effect describes how people assign additional value to items they own simply because possession creates a sense of ownership. Direct mail leverages this by placing a tangible, creative item like an amusing sticker or other creative physical element in recipients’ hands, triggering higher perceived value than digital alternatives like email.

Physical letters with extras (e.g., stickers, gadgets) occupy desk space, mimicking personal belongings that recipients hesitate to discard. This exploits loss aversion – tossing it feels like losing something “theirs,” unlike deletable emails that lack tactile presence.

Emails vanish into inboxes without sensory impact, failing to evoke endowment. Recipients only value them as fleeting pixels. Physical mail endures, prompting repeated views and emotional attachment, boosting response rates further.

I suspect Ben’s print newsletter also benefits from this. Obviously, his content is incredible and that’s the main reason people subscribe and remain subscribed. 

However, subscribers ascribe additional value due to physical heft, shelf space, and “mine” status, beyond content quality. It creates ritualistic possession (e.g., coffee-table display), fostering loyalty and renewals. Emails can’t replicate that spatial dominance.

Plus, the extra effort in producing direct mail acts as “costly signalling.” That sweat in design, printing, and postage signals additional commitment, making your message more difficult to dismiss. 

Q: What’s the best way to use them?
Pick one that fits your vibe. Print it. Post it. Set a reminder to send the follow-up email in 4 working days. Then wait for the “This was brilliant – let’s talk” emails to roll in. Bonus points if they post about your creative direct mail pieces on their social media accoubnts!

Q: Do I get the materials immediately upon purchase?
Yes, all of the materials in this pack, including the bonuses, are ready to download immediately upon purchase.