You could spend hours bashing your head against endless youtube videos to figure out the next best steps for marketing your business... or you could spend an hour taking advantage of my expertise.


Your move, charmer.


Back in 2016, I was told by Charlie Price (who runs the Traffic & Copy FB Group) that I should consider starting a Facebook Group.


I had just started using Facebook Groups. There was one I really loved called The Cult Of Copy. A talented chap name Colin Theriot runs it.


Sometime in 2017, Colin posted in his group pitching his paid calls. I was hesitant to pay money for someone's time. That was the ego speaking. In another tipsy moment, I spoke to Colin and somewhat reluctantly paid him the money over Paypal.


I spoke to Colin and told him my idea for Charm Offensive. He gave me a lot of great advice of how to operate the group, how to make products, and a whole range of other stuff.


Most importantly, he told me, "You have something that is interesting and unique, and your enthusiasm for it will make it work."


That was the nudge I needed to get me to try and make a go of my idea.


The next day, I started the Facebook Group and the rest is history.


And now, 6 years later, here I am offering paid calls to my audience.


I've got a lot of experience that you can benefit from and I'm as enthusiastic about helping people as ever.


Introducing... Consultancy Calls


I've been enjoying the one-to-one calls I've been doing lately, so I'm offering up some more discounted spots.

I say one-to-one, but you're more than welcome to invite some of your team members if you'd like.


We can discuss:

  • Cold pitching through email, LinkedIn, social media DMs, and direct mail
  • How to write your own charming cold pitches specific to your business model or niche
  • Effective sales pitches and how to close deals
  • Charming / humorous / funny copywriting
  • Building a Facebook Group and email list
  • How to sell to your audience effectively
  • My tech set up for funnels
  • Effective content marketing and PR campaigns
  • Facebook Ads - Direct to Offer funnels
  • Anything else related to digital marketing and sales


We can speak for up to an hour. I'll email you a recording of the call you wish.

If there's anything where I answer "Hmmmmm. I need to think about that a bit", I'll follow up on email later. I want to provide you the most useful responses to all your queries as I possibly can.


BONUS: I often give away template packs and other products for free if I think it will help you achieve your goals. You will definitely get value for money!

I usually charge £500 / $636 for these calls.

For these spots, I'm offering them at a cool £250 / $318. Utterly outrageous, I tell you!

Want to speak to me directly?

Book a call with me for 50% off until the deadline expires.


£500 £250 / $318


Once purchase is complete, I'll be in touch to arrange a date and time that works for you.



Why should you listen to me?


In an effort to convince you of my considerable experience, talent, and expertise, I thought I'd list some of my achievements since 2010 (when I quit my last job.)


Please note: Many of these were a team effort and it would be wrong to assert otherwise. However, I can absolutely give guidance on any of these areas without issue.


  • Started a digital marketing agency and won gigantic clients like Symantec and Hewlett Packard, as well as countless small to medium-sized companies.
  • Generated thousands of positive, excited responses from my drunk cold email. (And then starting sending a direct mail version of the drunk cold email with much success.) Search #foundtheferret on Twitter/X to see some prospects posting the letter they received.)
  • Achieved amazing results for our clients, retaining some for years on end.
  • Upsold many clients onto higher retainers. 
  • Generated PR coverage for our clients in publications like The Times, The Guardian, The Independent, The Telegraph, BBC, Time Magazine, The Verge, Venturebeat, Time Out, Channel4 News, Entrepreneur, Inc, Gizmondo, The Huffington Post, Hubspot, London Evening Standard, Yahoo News, Engadget, and countless others news websites.
  • Booked a podcast interview with one of my marketing idols, Rory Sutherland. (It's still on Youtube. Boy, do I look young.)
  • Started Charm Offensive and built an audience through my Facebook Group and email list.
  • Sold digital products to this audience in the first 3 months and quickly turned it into a viable business.
  • Booked myself on large, relevant podcasts like Kevin Rogers' "Copy Chief Radio", Entrepreneurs On Fire, and countless others. This helped me build my audience enormously. 
  • Managed to get my drunk cold email story to the top of several gigantic subreddits, including /r/entrepreneur, which is in the top 1% of Subreddits by size.
  • Developed joint ventures with Ben Settle, Ian Stanley, Kim Krause Schwalm, Steve Rosenbaum and many others. The Ben Settle JV has ran for several years now and continues to do great numbers.
  • Built a membership platform, Charm Offensive Professional, where customers can access all of my templates, ebooks, courses for a monthly fee. 
  • Most proudly: My customers have achieved remarkable results using my templates and following my training materials. As evidenced by the hundreds of testimonials I've generated.


Not a bad list, that! :-) This only covers stuff since 2010. I've been in the world of digital marketing and sales for 23 years!


In short: I've done a lot! :D


I'd love to give you the benefit of all my experience.


Want to speak to me directly?

Book a call with me for 50% off until the deadline expires.


£500 £250 / $318


Once purchase is complete, I'll be in touch to arrange a date and time that works for you.

Don't just take my word for it:

I got the first client for my agency

I wasn't sure what to expect at my meeting with Jon (which I guess makes two of us), but I needn't have worried; talking to Jon was like meeting an old friend down the pub. The conversation was easy and the advice was sound. I had two 'ah-ha' moments and one golden nugget of advice ready to implement following the chat. Not only that but he said the beers were on him if we ever met in person (though he may dispute this). All in all a charming chat with the man, the myth, the legend. Oh and I got the first client for my agency soon after, which can't be a coincidence 😉

Darren Waring // buildandpromote.com

A perfect fit for my specific business

The meeting with Jon showed me three strategic marketing venues I was either mishandling or ignoring all together, that were a perfect fit for my specific business. We talked them through in detail and I ended the call with all the information I needed to implement them. To make things even easier for me... Jon made sure to send me two swipe files that were perfect for what I am trying to achieve. 


I highly recommend ironing your strategies with Jon Buchan's consultation call.

ziv Zavi

I've made about 5x my investment back

I spent a few bucks on a one-on-one consultation with Jon and got more clarity in an hour than I’d gotten in days of bashing my head through one YouTube “tutorial” after another. Jon listened thoughtfully, genuinely seemed to want to be on the call and help me out, and gave me simple steps that I’ve since applied and made about 5x my investment back (that I can directly attribute to what he told me.)

Kyle Porter // guidepostmarketing.com

Want to get results like these?

Book a call with me for 50% off until the deadline expires.


£500 £250 / $318


Once purchase is complete, I'll be in touch to arrange a date and time that works for you.


Frequently Asked Questions


How does this work?

When you've ordered, I'll be in touch on email and we will agree to a date and time for the call.

Can the call be recorded?

Yes, absolutely.


Do I need to put my camera on?

This is up to you. I'm happy to do audio only or a video call. 


How long is the call?

Up to an hour. Don't worry, I won't abruptly end the call mid discussion if we go a little over.


Do you really give away paid products on these calls?

Yes. If it is going to help you achieve your goals, I often give away template packs and other products of mine. I want you to succeed. I can't help it! :D



JON BUCHAN  //  Founder, Charm Offensive

A good few years ago, I was desperate for sales after my word of mouth work dried up.

I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.

To my astonishment, it worked. I got the most amazing complimentary responses and requests for calls/meetings, from senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands. Symantec and Hewlett Packard became clients.

All because of a crazy cold pitch.

I decided to start teaching others my unorthodox approach to cold pitching. People listened to my weird advice and found that it worked for them, too.


That's what Charm Offensive is all about: getting the attention of busy people.

Jon Buchan

Copyright 2020 Logical Absurdity Ltd T/A Charm Offensive.