Back in 2016, I was told by Charlie Price (who runs the Traffic & Copy FB Group) that I should consider starting a Facebook Group.

I had just started using Facebook Groups. There was one I really loved called The Cult Of Copy. A talented chap name Colin Theriot runs it.

Sometime in 2017, Colin posted in his group pitching his paid calls. I was hesitant to pay money for someone's time. That was the ego speaking. In another tipsy moment, I spoke to Colin and somewhat reluctantly paid him the money over Paypal.

I spoke to Colin and told him my idea for Charm Offensive. He gave me a lot of great advice of how to operate the group, how to make products, and a whole range of other stuff.

Most importantly, he told me, "You have something that is interesting and unique, and your enthusiasm for it will make it work."

That was the nudge I needed to get me to try and make a go of my idea.

The next day, I started the Facebook Group and the rest is history.

And now, 6 years later, here I am offering paid calls to my audience.

I've got a lot of experience that you can benefit from and I'm as enthusiastic about helping people as ever.

Introducing... Consultancy Calls

I've been enjoying the one-to-one calls I've been doing lately, so I'm offering up some more discounted spots.

I say one-to-one, but you're more than welcome to invite some of your team members if you'd like.

We can discuss:

• Cold pitching through email, LinkedIn, social media DMs, and direct mail
• How to write your own charming cold pitches specific to your business model or niche
• Effective sales pitches and how to close deals
• Charming / humorous / funny copywriting
• Building a Facebook Group and email list
• How to sell to your audience effectively
• My tech set up for funnels
• Effective content marketing and PR campaigns
• Facebook Ads - Direct to Offer funnels
• Anything else related to digital marketing and sales

We can speak for up to an hour. I'll email you a recording of the call you wish.

If there's anything where I answer "Hmmmmm. I need to think about that a bit", I'll follow up on email later. I want to provide you the most useful responses to all your queries as I possibly can.

BONUS: I often give away template packs and other products for free if I think it will help you achieve your goals. You will definitely get value for money!

Why should you listen to me?

In an effort to convince you of my considerable experience, talent, and expertise, I thought I'd list some of my achievements since 2010 (when I quit my last job.)

Please note: Many of these were a team effort and it would be wrong to assert otherwise. However, I can absolutely give guidance on any of these areas without issue.

• Started a digital marketing agency and won gigantic clients like Symantec and Hewlett Packard, as well as countless small to medium-sized companies.

• Generated thousands of positive, excited responses from my drunk cold email. (And then starting sending a direct mail version of the drunk cold email with much success.) Search #foundtheferret on Twitter/X to see some prospects posting the letter they received.)

• Achieved amazing results for our clients, retaining some for years on end.

• Upsold many clients onto higher retainers. 

• Generated PR coverage for our clients in publications like The Times, The Guardian, The Independent, The Telegraph, BBC, Time Magazine, The Verge, Venturebeat, Time Out, Channel4 News, Entrepreneur, Inc, Gizmondo, The Huffington Post, Hubspot, London Evening Standard, Yahoo News, Engadget, and countless others news websites.

• Booked a podcast interview with one of my marketing idols, Rory Sutherland. (It's still on Youtube. Boy, do I look young.)

• Started Charm Offensive and built an audience through my Facebook Group and email list.

• Sold digital products to this audience in the first 3 months and quickly turned it into a viable business.

• Booked myself on large, relevant podcasts like Kevin Rogers' "Copy Chief Radio", Entrepreneurs On Fire, and countless others. This helped me build my audience enormously. 

• Managed to get my drunk cold email story to the top of several gigantic subreddits, including /r/entrepreneur, which is in the top 1% of Subreddits by size.

• Developed joint ventures with Ben Settle, Ian Stanley, Kim Krause Schwalm, Steve Rosenbaum and many others. The Ben Settle JV has ran for several years now and continues to do great numbers.

• Built a membership platform, Charm Offensive Professional, where customers can access all of my templates, ebooks, courses for a monthly fee. 

• Most proudly: My customers have achieved remarkable results using my templates and following my training materials. As evidenced by the hundreds of testimonials I've generated.

Not a bad list, that! :-) This only covers stuff since 2010. I've been in the world of digital marketing and sales for 23 years!

In short: I've done a lot! :D

I'd love to give you the benefit of all my experience.

Frequently Asked Questions

How does this work?

When you've ordered, I'll be in touch on email and we will agree to a date and time for the call.

Can the call be recorded?

Yes, absolutely.

Do I need to put my camera on?

This is up to you. I'm happy to do audio only or a video call. 

How long is the call?

Up to an hour. Don't worry, I won't abruptly end the call mid discussion if we go a little over.

Do you really give away paid products on these calls?

Yes. If it is going to help you achieve your goals, I often give away template packs and other products of mine. I want you to succeed. I can't help it! :D