Get access to me one-to-one via WhatsApp. I’ll be your trusted advisor, counsel, advocate, and Rouser-In-Chief

(This could be a video script) : Since starting Charm Offensive in 2017, I’ve helped hundreds of people book sales calls & meetings and secure new clients.

This has been through my template packs, ebooks, courses, and my subscription offering.

However, I’ve long resisted offering any kind of one-to-one coaching. The reason for this is I’ve enjoyed having a completely free open diary.

I recently learned of a concept termed “asynchronous coaching.” This is a fancy way of saying the coaching isn’t confined to weekly calls, but delivered over a platform like WhatsApp.

This has benefits to you, the client. Rather than forcing all of your questions and ideas into a set amount of coaching calls, you can message me as and when needed. And I reply, and quickly, via text or voicenotes.

I’ve taken on one client in this capacity and the results have been incredible.

I can help with a vast array of areas, including:

  • Cold Pitching
  • Closing deals
  • Building an audience and selling digital products / subscriptions
  • Anything else relating to digital marketing or sales

You will be taken aback by my gusto

Want to see if we are a good fit?
Register your interest by clicking the link below.

Access to me via WhatsApp.

Ask whatever questions you want, when you want.

Responses within 24 hours on weekdays on WhatsApp.

Responses delivered by text or voicenote.

Copy reviews provided via Google Docs comments / recorded videos.

I will send ideas and recommendations based on your goals whenever they come to mind.

£1650 per month.

Special Pay In Advance Offer

Upfront payment of £6000 for 12 months.

That’s just £500 / month.

With this option, you get a Lifetime Charm Offensive Professional account.

Get The Charming AI Pack 2.0 at a huge discount while the Special Launch Offer is on

The Special Launch Offer Expires at 1159PM on Tuesday, May 14th, Central Time

£699 / £199

$899 / $264

Order Bump: Scroll-Stopping AI Image Training

At checkout, you can add this to your order for a Special Launch Offer Discount.

Dall-E is the AI image generator that you get with GPT Plus. 

Armed with this, you can create vibrant images that demand attention. 

My brother and business partner, Gary, created a Charm Offensive Brand Image Generator. This means all the images we create use the Charm Offensive brand colours and uses a ‘trippy’ style that stands out from all of the other stuff they’re seeing in their feed.

This bonus training will show you how to set up your own custom GPT so you can create images that:

1. Stand out and stop people scrolling.

2. Have a consistent colour scheme and style that matches your brand colours / themes.

3. Once you have your audience’s attention, they can then read the entertaining and charming copy you’ve generated using the prompts and templates in the pack. BOOM!

Here’s an image I created I created a few weeks ago:

In this example, I wanted to create an image to promote the pack I’m selling to you right now.

It shows a man in his office, laughing loudly while using The Charming AI Pack 2.0. His loud chortling has awoken his wife, who’s peering round the door to see what all the palava is about.

I’m using this image and others I’ve generated for the organic social media posts and Facebook Ads to promote the pack to my warm audience. 

It’s an exceptional tool when used well. 

This training will show you all you need to know to make exceptional images that grab the attention of your audience.

Get The Charming AI Pack 2.0 at a huge discount while the Special Launch Offer is on

The Special Launch Offer Expires at 1159PM on Tuesday, May 14th, Central Time

£699 / £199

$899 / $264

Questions and helpfully, answers:

Who is this for?

Anyone that wants to add charm and humour to their sales copy and social media content. While the cold pitching section is strictly for B2B usage, the rest of the pack can be used for both B2B and B2C.

What do people get wrong when using AI to generate funny lines?

One of the main issues I’ve found is people add too much humour to their copy.

It should be used as a spice rather than the main ingredient. If you add too much, people won’t know whether to take you seriously or not. It also gets too predictable and thus, less funny. 

This pack will provide you with completed examples of content, alongside the prompts needed to generate funny lines that will be relevant to your discipline, sector, and offer. 

I don’t know how to write funny copy. Is this for me?

Yes. This pack will help anyone add humour and charm to their sales copy and social media content. 

What do I need to get started?

You need to sign up to ChatGPT. And to buy this pack. And some time to actually read the ebook and then experiment for yourself.

For the bonus AI Image training, you’ll need access to Dall-E. You can get this with a GPT Plus subscription which costs $20 per month.

When will the back be ready?

This pack is ready now! You’ll receive download links as soon as your order is complete.

Want to start using all of this for yourself? Get this pack at a huge discount while the Special Launch Offer is on

The Special Launch Offer Expires at 1159PM on Tuesday, May 14th, Central Time

£699 / £199

$899 / $264

JON BUCHAN  //  Founder, Charm Offensive

A good few years ago, I was desperate for sales after my word of mouth work dried up.

I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.

To my astonishment, it worked. I got the most amazing complimentary responses and requests for calls/meetings, from senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands. Symantec and Hewlett Packard became clients.

All because of a crazy cold pitch.

I decided to start teaching others my unorthodox approach to cold pitching. People listened to my weird advice and found that it worked for them, too.

That’s what Charm Offensive is all about: getting the attention of busy people.