Grow your email list - for free.


Learn how to create The Holy Grail of funnels - the self-funding funnel.


Achieving a self-funding sales funnel was a huge goal of mine.

A self-funding sales funnel is a sales funnel that grows your email list for free in three steps:


  1. Offer a ‘lead magnet’ - a free incentive to attract a customer
  2. Offer a ‘tripwire’ - a paid product at a discounted price for a limited time
  3. Complete steps 1 and 2 at a lower cost than your revenue


When I was just starting out, a self-funding funnel was The Holy Grail of Internet Marketing.

I finally started playing with Facebook Ads in September. After much deliberation, I decided it was time to grow my audience.

After all, I had loads of offers that converted well - it was time to scale. To go after the Grail: the self-funding funnel.

**SPOILER ALERT** I did it.

Within a couple of days, the sales started coming in - and with some tinkering, my ads were paying for my ad spend and then some:



This perpetual sales machine is still working, right now. I can grow my list like this indefinitely. The bigger my email list, the more people reading my emails, seeing my offers, and being helpfully cajoled into clicking the BUY NOW button.

Want to get this pack for the special pre-sale discount?

Buy before the deadline expires to get the special pre-sale discount.


£599 £99

BUY now!

What's Included?


This type of funnel is perfect for anyone conducting business online. Whether you sell information products (like I am, right now), or professional services (like I used to as a freelancer, then agency owner).


This pack will show you:

  • All the technology you need to set up an evergreen self-funding sales funnel
  • The exact copy I use on my Facebook Ad, opt-in page, thank you page, sales page, retargeting ads, and email sequence to get results
  • The targeting strategies you should use to turbocharge your Facebook Ad campaigns - both lookalike and interest based
  • How to develop a low-priced product that your subscribers will buy, even though they’ve only recently discovered you
  • How to write Facebook Ad copy that grabs attention, commands intrigue, and drives customers to your opt-in page
  • How I manage to consistently get 10-20% click-through rate across my ad sets
  • How I use audience narrowing to target highly relevant prospects
  • The right times to use broad targeting over specific targeting to improve your ROAS
  • How to use UTM tracking to monitor traffic quality for every single one of your ads in Google Analytics
  • How to efficiently and effectively expand your targeting into other countries
  • The types of ads I use to generate a steady stream of opt-ins
  • The types of ads I use to subtly nudge customers in retargeting campaigns
  • How to ensure every email in your evergreen email sequence is opened and clicked
  • How to maximise your ROAS by using order bumps at checkout
  • How to use a self-funding funnel to start a perpetual stream of ideal client conversations


Want to get this pack for the special pre-sale discount?

Buy before the deadline expires to get the special pre-sale discount.


£599 £99

BUY now!


Want more? How about a bunch of bonuses?


Bonus 1: My self-funding funnel swipe file

Value £99


Get the exact strategy I use to build self-funding sales funnels. Including Facebook Ads, opt-in page, thank you page, sales page, email sequence and retargeting ads.


Bonus 2: Target Turbocharging

Value £29


Learn how to use the powerful interest targeting in Facebook Ads to laser target your perfect customers, drive down ad costs, and improve ROAS.


Bonus 3: Stand Out Ads

Value £39


Get my swipe file of different ad examples that cut through the noise. Use them to kick-start your own disruptive creative. 


Want to get this pack for the special pre-sale discount?

Buy before the deadline expires to get the special pre-sale discount.


£599 £99

BUY now!

JON BUCHAN  //  Founder, Charm Offensive

A good few years ago, I was desperate for sales after my word of mouth work dried up.

I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.

To my astonishment, it worked. I got the most amazing complimentary responses and requests for calls/meetings, from senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands. Symantec and Hewlett Packard became clients.

All because of a crazy cold pitch.

I decided to start teaching others my unorthodox approach to cold pitching. People listened to my weird advice and found that it worked for them, too.


That's what Charm Offensive is all about: getting the attention of busy people.

Jon Buchan

Copyright 2020 Logical Absurdity Ltd T/A Charm Offensive.