Want to know how we run Charm Offensive?

The platforms we use to build our audience, promote our products, track success, automate sales, and much more.

The Charming Open For Business Pack reveals all.

(Oh, it includes 8 epic bonuses, too.)

We've learned a lot in the five years we've been running Charm Offensive.

All of our revenue comes from information product sales and our subscription offering, Charm Offensive Professional.

We host all of this on our own website, charm-offensive.co.uk, rather than using Clickfunnels or a similar standalone package. 

Over the years, we have experimented with a range of solutions for:

  • Email marketing
  • Opt-in forms
  • Ecommerce
  • Traffic analysis
  • Customer analysis
  • Tracking & Tag management
  • Website speed & performance enhancements
  • Site security 
  • SEO friendly plug-ins
  • Social media plug-ins
  • Comment plug-ins
  • WordPress themes
  • Hosting
  • Domain names
  • Project & time management
  • Team communication
  • Webinar production and delivery 
  • Video Hosting
  • Accountancy automation (yes - no more bookkeeping!)
  • Banking & currency FX - serve customers all over the world.

We’ve been doing this 5 years now.

We will explain which platforms we use, how we use them, and how they all work together.


The Charming Open for Business Pack is for you:

  • If you’d like to start your own business selling information products and membership offerings online.
  • If you're already selling information products and you'd like to improve and optimise your existing setup.
  • If you’d like to be able to help your clients sell information products and membership offerings.
  • If you need to move your normal business from face to face to online quickly - and add in a lucrative extra revenue stream at the same time.

So what's included?

We'll show you...

  • The platforms we’ve found to be reliable, cost-effective, and not a pain in the behind to use that enable us to run a successful business selling information products.
  • How to have great customer service.
  • How to effectively use automation software (e.g. cart abandonment) to generate sales while you sleep.
  • The simple marketing basics you need to have in place before you spend any money on ads or consultants.
  • How to track conversions from all of your marketing activity: Facebook, LinkedIn, email, Etc. 
  • How to discover your most engaged / commented on Facebook Group posts - so you can reuse content & understand your audience better.
  • How to optimise your website for Google, detailing the best practices you should follow and the plug-ins you need to implement them.
  • Use deadlines and embedded countdown timers in your emails to increase urgency and demand.
  • Segment and discover your most loyal customers.
  • Create coupons that you can give to different segments of your audience to generate sales, and how to automate the process.
  • Allow customers to select which currency they would like to pay in.
  • Improve your website's speed and performance, thus boosting your conversion rate and aiding in improving your website's visibility in Google.
  • Produce and deliver webinars, both free & paid - without stress.
  • Build an email list and set up an autoresponder sequence introducing your central offer.
  • Use your Facebook Group to build your email list.
  • Automate posting links to your social media channels to grow your email list.
  • Create sales pages for new offers at speed.
  • Create and schedule trackable broadcast email campaigns pitching your offers.
  • Host huge video files allowing customers to stream or purchase pre-recorded video training products.
  • Take payments from Stripe, Paypal, Apple Pay, and Google Pay.
  • How we set up our platform to allow us to pre-sell new products
  • Manage the workload of creating new information products, creating the sales letters, and writing the sales emails and social posts

What are you waiting for?

Buy now to secure the huge discount:

£789 £99


When purchasing this pack, you'll also get the following splendid bonuses, completely free of charge:

Bonus 1: Cart Abandonment Email Template Sequence - Value: £299

3 Charming cart abandonment templates to send to customers automatically if they abandon their checkout process.

Bonus 2: High Converting Offer Checklist - Value: £99

This checklist provides a succinct overview of all the crucial elements of a high-converting offer. 

Bonus 3: Tech Stack Checklist - Value: £99

This checklist provides an overview of all the platforms we recommend, organised by category.

Bonus 4: Sales Email Cheat Sheet - Value: £99

This handy guide runs through different types of sales emails, explaining the persuasive and humour devices throughout, enabling you to write your own killer, high-converting emails.

Bonus 5: Freelance Copywriter Sales Letter - Value: £299

I wrote a humorous sales letter that a freelance copywriter could use to generate leads. This could easily be amended to work for other roles. A fun, unique swipe to add to your arsenal. 

Bonus 6: Step-by-step Action Plan - Value: £199

This step-by-step plan will tell you exactly what technology you should set up and in what order. When you implement the guidance on this plan, you will have a fully functional online shop - with all of the required tracking, marketing plug-ins, and everything else you need.

Bonus 7: Swipe File: Most engaged posts in the Charm Offensive Facebook Group - Value: £69

This swipe file contains all of the highest commented and reacted posts in the Charm Offensive Facebook Group since it started in March 2017. 

Bonus 8: High-Converting offer swipe file - Value: £299

This swipe file contains all of the sales material for 3 of my highest converting offers. This includes the sales page, sales emails, and social media posts.

Total Value Of Bonuses: £299 + £69 + £199 + £299 + £99 + £99 + £99 +£299 = £1,462 / $1,817

Want to make your phone beep with joy, like this:


I recently purchased The Pivot Pack and/or The Unprecedented Webinar, how is this different?

This is a brand new pack with 100% new material.  This pack gives you all the knowledge you need to set up your own hosted E-commerce functionality and start selling your own products, virtual or otherwise. It will go into great detail, covering absolutely every area you need to know about.

Why do you love selling information products over doing client work?

I prefer what I do now over every other job I've had. I prefer it to running an agency, even. 

The reasons for this are as follows:

  • No more dealing with asshole clients! Even if you're a freelancer or run an agency, you still have bosses in the form of clients. Now I don't have any bosses - and it's amazing, let me tell you. There are no antagonistic relationships in my business life anymore.
  • Total freedom to create and sell what I want. (Of course, I still have to craft offers that people want!)
  • My diary is completely empty - other than from entries that I've added myself. 
  • I'm far less stressed.

I don't sell information products. I sell physical products / offer one-to-one sessions. Will this pack be useful to me?

Yes. The guidance contained within this pack will help you, no matter what you wish to sell online.

Don't just take my word for it...


Make sure to buy whatever Jon is selling. I have for about 5 months and besides all the awesome stuff I have access to - the real life-changing stuff are the new friends I’ve made.

We’re waiting for you 


What are you waiting for?

Buy now to secure the huge discount:

£789 £99

JON BUCHAN  //  Founder, Charm Offensive

A good few years ago, I was desperate for sales after my word of mouth work dried up.

I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.

To my astonishment, it worked. I got the most amazing complimentary responses and requests for calls/meetings, from senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands. Symantec and Hewlett Packard became clients.

All because of a crazy cold pitch.

I decided to start teaching others my unorthodox approach to cold pitching. People listened to my weird advice and found that it worked for them, too.

That's what Charm Offensive is all about: getting the attention of busy people.

Jon Buchan

Copyright 2020 Logical Absurdity Ltd T/A Charm Offensive.