People have been asking me for templates specific to their offering....


...Now I can satiate that need.


My Charming Lead Generation Template Pack contains specific templates for all kinds of industries and niches.


You can use these to generate clients for yourself or even for your own clients.


You can essentially become a lead generation agency using this template pack.


Let’s take a look at what’s in the pack…


What's Included?


This template pack contains sales call-generating cold pitch copy templates for freelance professionals including:

  • Freelance marketers
  • Freelance copywriters
  • Freelance content writers
  • Freelance developers
  • Freelance SEOs
  • Freelance PPC consultants
  • Freelance PR professionals
  • Freelance UX consultants
  • Freelance CRO consultants
  • Freelance accountants

This pack also contains sales / meeting generating cold pitch copy templates for the following types of agency:

  • Marketing agencies
  • Copywriting agencies
  • Social media marketing agencies
  • Accountancy firms
  • SEO agencies
  • PPC agencies
  • PR agencies
  • Web development agencies
  • UX agencies
  • CRO agencies



Want to get this pack for the special discount?

Get all of the templates and bonus at a ridiculous price:


£499 £99


PLUS there's bonuses!


Bonus Training Video

(Value: £99)


This pack comes with a training video to show you how to use the templates to best effect.


The Professional Charming Copy Template Pack

(Value: £297)


This sale offer also comes with additional complete template pack, covering the following purposes:

  • Ask for referrals template - Use this template to ask for referrals from your current clients, suppliers, and other contacts.
  • Ask for Testimonials template - For getting existing clients to agree to write or record testimonials. Use these to persuade new prospects that your agency is reliable and worthy of their business.
  • Cart Abandonment (ecommerce) - Humorous email to be sent to potential customers who abandon their order.
  • Order Confirmation (ecommerce) - Amusing order confirmation email.
  • Handwritten Letter Direct Mail templates - Several templates for sending charming handwritten letters. Comes with additional ideas for sending ‘lumpy’ direct mail in conjunction with the handwritten letter.
  • The ‘’cheeky ambitious underdog’’ 'get a job' template - Brand new template for getting as many informal meetings with professional services companies as you need. 
  • Joint Venture Outreach template - Use this template to reach out to potential joint venture partners.
  • Slow Burn Follow Up Template - Use this template to follow up with prospects who have agreed to receiving another email from you in 3/6 months.



Want to get this pack for the special discount?

Get all of the templates and bonus at a ridiculous price:


£499 £99

Do these templates work? Yes they do!

I have a call booked for tomorrow

Finally got the courage to use the template on a cold email and BOOM!!! I have a call booked for tomorrow. It works!! THANK YOU!!

Rachael Welford

Just closed a $20k 3-month deal

🔥 What's up Charmers! Wanted to share some BIG wins I've just had (thanks in large part to Jon Buchan's templates for opening the conversations). 🔥


Just closed a $20k 3-month deal in the SaaS space that I've been working on for a couple weeks, and have 3 more pitches to do over the next week for $25-50k pilot program deals.


Also got my prospecting and appointment setting process down to a T after 'charming' up my messaging to really resonate with my niche.


Now generating close to 15 discovery calls a week in the tech space, and just did discovery calls with the CTO at ActiveCampaign and a $500M/yr IT company using LinkedIn and cold email.


This sh*t works! Take what Jon has, but your own spin on it, and fire away 😛

Sean Anthony

Have you solved life, Jon??

Just wanted to thank Jon for all his ideas here. Tried my first two cold e-mails. I got an out of office back from one of them, but the other person answered within an hour!


And the answer was POSITIVE and played along with my joke! This was the chief of communications for a huge company answering a silly e-mail from a small local marketing company.


Have you solved life, Jon??

Tor At Saturn

Want to find out for yourself?

Get all of the templates and bonus at a ridiculous price:


£499 £99


Everything you get:

  • The full Professional Services Charming Copy Template Pack, so you can win new business. (£499)
  • A nifty Training Video to help you get the most out of the templates. (£99)
  • The Professional Charming Copy Template Pack, so you can make more "asks" more charmingly. (£297)


TOTAL VALUE: £895


THIS SPECIAL DEAL: £99

JON BUCHAN  //  Founder, Charm Offensive

A good few years ago, I was desperate for sales after my word of mouth work dried up.

I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.

To my astonishment, it worked. I got the most amazing complimentary responses and requests for calls/meetings, from senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands. Symantec and Hewlett Packard became clients.

All because of a crazy cold pitch.

I decided to start teaching others my unorthodox approach to cold pitching. People listened to my weird advice and found that it worked for them, too.


That's what Charm Offensive is all about: getting the attention of busy people.

Jon Buchan

Copyright 2020 Logical Absurdity Ltd T/A Charm Offensive.