Get all of my ebooks at a suitably enticing discount.

Best of Charm Offensive

There's so much valuable information. Alas, Facebook Groups are disorganised and finding any content that's more than a few weeks old would lead to severe scrolling related injuries.

I will save you the pain and anguish. I'm putting together an ebook containing the best Charm Offensive content since the group began.

Grab it for $19. It contains 141 pages of gold, or at least a remarkably shiny silver.

This includes tons of actionable content covering:

  • Cold email
  • Direct mail
  • LinkedIn lead generation
  • Content marketing
  • Tribe building
  • Growth Hacking
  • Email marketing
  • PR
  • Viral marketing
  • Humour writing
  • Copywriting
  • Closing deals
  • Mindset
  • Overall strategy

Enjoy what you've missed from the dark, murky but useful depths of the Charm Offensive group.

Win With Words

This ebook analyses one of most successful cold email templates.

This template led to meetings with brands like Symantec, Pepsico, Hewlett Packard, RedBull and many more.

This short ebook analyses each line, explaining the various humour formulas and techniques at work. 


This brand new ebook reveals how I've used a combination of persuasion science, growth hacking techniques and disarming copywriting to build a scalable and successful online business.

It also features new content covering mindset, goal setting, dealing with setbacks and a plethora of other related topics.

Want access to all of these ebooks today?

Download them all for a huge discount!

£999 £99


Creative Marketing Swipe File

 Get my daring advertising and marketing swipe file filled with examples of great ads, copy and other creative work. 

Special Bundle Offer

If you were to purchase these separately, they would cost:

SlickHype - $29

Best of Charm Offensive - $19

Win With Words - $199

Content Marketing Strategy Guide - $49

How To Be Somewhat Funny - $99

Stop Selling Time - $29

Total - $424

Want access to all of these ebooks today?

Download them all for a huge discount!

£999 £99

JON BUCHAN  //  Founder, Charm Offensive

A good few years ago, I was desperate for sales after my word of mouth work dried up.

I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.

To my astonishment, it worked. I got the most amazing complimentary responses and requests for calls/meetings, from senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands. Symantec and Hewlett Packard became clients.

All because of a crazy cold pitch.

I decided to start teaching others my unorthodox approach to cold pitching. People listened to my weird advice and found that it worked for them, too.

That's what Charm Offensive is all about: getting the attention of busy people.

Jon Buchan

Copyright 2020 Logical Absurdity Ltd T/A Charm Offensive.