All the cold email template packs and training you need - in one.

(For a silly low price.)

The COLD EMAIL MEGA BUNDLE contains some of my best cold email templates: the magic cold email training, two sweet and thoroughly tested opted-in email sequences, AND some handy (read: OFF-THE-HOOK) bonuses.

If you were to buy all of these individually they’d set you back £1255.

In this bundle special offer they're just £99 - for a very limited time only.

THAT'S INSANE!!!1!!1!!!1!

So, do my templates work?


l'm productive all of a sudden and have a load of leads out of nowhere since that Damn Jon decided to tell me what to do.

I've inconveniently had to invest in a crm system.

I've just had a meeting which could give me a contract bigger then I can count (assuming I deliver which I will) so now my brain hurts.

Damn you Jon and your simply easy (yet fantastic) ways of communicating with people & getting clients.

If anyone is interested in buying his stuff then you'd be silly to even consider it... I mean who wants such problems in life? It was easier when I was broke. Good day.


We’ve managed to more than TRIPLE our reply rate

So… looks like this stuff is going off the hook!

Disclaimer: I was fairly good at emailing before - but by using the principles Jon talks about, we’ve managed to more than TRIPLE our reply rate.

We got decent opens before - between 60-80%, and our reply rates were around 20-30%… but one recent campaign we ran, we hit 90% open rate, and 60%+ reply rate - with most of those being “sure let’s chat” and “would love to see more.”

This stuff is awesome!

Will Wang

These. Templates. Work.

Y'all.. this is an unsolicited review of the Charm Offensive Email templates.

I bought the templates 30 minutes ago.

Sent an email out 15 minutes ago.

Got a response 2 minutes ago.

Jon Buchan, if you wouldn't consider this creepy, I could KISS you right now. You are amazing as hell.

These. Templates. Work.


Want to find out for yourself?

Grab yourself the bundle now and start getting results.

£1,255 £99 / $129

So what's included?

The Cold Email Template Pack

(Value: £199)

This template pack features 8 of the most important cold pitching templates:

  • Booking sales calls & meetings.
  • Getting PR coverage.
  • Getting on podcasts.
  • Booking speaking gigs.
  • Getting as many job interviews as you want.
  • Getting people to events / seminars.
  • My Direct Mail -> Email Follow-up template.
  • LinkedIn Invite / Follow-up templates.

B2B Charming Copy Template Pack

(Value: £297)

This pack offers 17 effective templates for a wide variety of pitches:

  • Booking sales calls & meetings with even the busiest, most senior contacts.
  • Inviting yourself onto podcasts that your audience listens to.
  • Reconnecting with old clients to try and get repeat business.
  • Getting the attention of influencers to promote you or your clients’ products, or just to make yourself known.
  • Following up with a prospect who hasn’t replied to your proposal, without seeming ‘pushy’ or desperate.
  • Sending direct messages on Facebook, LinkedIn, and Instagram that stand out and get responded to.
  • Following up with prospects you’ve met at events, seminars, or meet-ups.
  • Booking as many job interviews as you need.
  • Contacting journalists for link building, PR, or content marketing purposes.
  • Inviting prospects to your events, seminars, and meet-ups.
  • Breaking the ice with potential partners with the aim of developing mutually beneficial relationships, e.g. You may run a digital marketing agency and wish to partner with a design agency so you can refer clients to each other.
  • Arranging interviews with sought-after experts in your industry.
  • Booking yourself speaking engagements at key events.
  • Retaining more clients with a monthly “How are we doing?” email.
  • Sending that final ‘break up’ email of your sequence that charms even the busiest, most reluctant prospect into replying.
  • Dealing with the response “What will it cost?” when you need far more information to be able to put a quote together.
  • Getting your foot in the door in new niches where you have no experience or case studies to support you.

Magic Cold Email Training

(Value: £199)

This training video runs through one of my most successful cold email templates line by line, along with lots of extra info about how to push your cold email campaigns to the max.

It’s the same cold email that led to meetings with RedBull, Hewlett Packard, Barclays, O2, and countless other global brands and kept our marketing agency punching well above its weight. We won business (often huuuge contracts) we’d never have been able to get close to without this key to the door.

Charm Offensive Email Sequences

The original 8-part opted-in email sequence, plus the new 8-part sequence. Value – £198. These have never been sold as individual products before, the only way to get them was as an early bird bonus in one of my big launches.

Once you’ve got someone over a tripwire or through a gateway, you can use these as templates to upsell or upgrade.

BONUS – Win With Words eBook

(Value: £199)

This analyses my most successful cold email template. This template led to meetings with brands like Symantec, Pepsico, HP, CocaCola, TUI, and many more. This short ebook analyses each line, explaining the various humour formulas, psychology, and techniques at work.

BONUS - Cold Email Get Started Guide

(Value: £149)

If you're new to cold email this short ebook will help you with all the background stuff like getting prospect data and the key principles of "magic copy". You can't get this ebook anywhere else, I've never offered it for sale.

BONUS – Creative Marketing Swipe File

(Value: £14)

This swipe file contains a huge variety of creative, daring, and attention-grabbing adverts, social media content, PR stories, and more. No explainers, no fluff. Just inspirational creative. Literally there are no words or commentary in it - it's just the creative. Spark your imagination. Use it to help boost your own efforts in creating promotional campaigns that cut through the noise.

“This is an indispensable way of reaching your audience when you want to and how you want to, and finding people who are excited to talk to you about what you do.”

Christen helps creative businesses, especially coaches, with email marketing, sales funnels, and building their email lists. Recently she set up a new campaign to make some sales so her husband could get out of his nine-to-five. Within a month, they were one sale away from the figure they needed.

Want to start making all these templates work for you, too?

Grab yourself the bundle now and start getting results.

£1,255 £99 / $129

Need more proof?


Just closed a $20k 3-month deal in the SaaS space that I've been working on for a couple weeks, and have 3 more pitches to do over the next week for $25-50k pilot program deals.

Also got my prospecting and appointment setting process down to a T after 'charming' up my messaging to really resonate with my niche.

Now generating close to 15 discovery calls a week in the tech space, and just did discovery calls with the CTO at ActiveCampaign and a $500M/yr IT company using LinkedIn and cold email.

This sh*t works! Take what Jon has, but your own spin on it, and fire away!



Couple of days ago, I was procrastinating by checking out a job board for location-independent gigs when the words "copywriter wanted" caught my attention.

The gig turned out to be for an agency handling very formal matters. The gig description was the typical description and could be summarized as "if we work together, reply to our emails, deliver high-quality and you good fam".

Then they told readers to submit full application incl. motivation letter, resume and other documents nobody ever enjoys reading.

I didn't really want the gig (given the stiff tone) but wanted to see what reaction I could get by doing the opposite they expected. So I typed up a charming email, complete with unrelated pictures and whatnot.

Their reaction astounded me. Not only did they want to get me on board for a test assignment, my charming email even got me past their whole selection process without a single one of the requested documents.

So yes, the Charm Offensive approach WORKS, even outside of the hip world of marketing agencies and software startups. Even where the opposite is expected.



Years ago, I once emailed 50 prospects for a lead generation service. I ended up getting around 3 passive-aggressive replies and closed approximately 0 leads. Ever since then, I figured cold emailing wasn't my thing.

Then today, out of the blue, I decided to use Jon's templates to get an ecommerce media buying client. It was just a test, so I only sent out 2 emails to 2 businesses. 1 hour later and I got an ecstatic reply.

This is the type of response I wish I got years ago.

And it was SO easy too!

Copy, paste, modify, send.

I'm super excited and will be continuing to use Jon's templates until I'm too tired of making money.


Let's re-cap. You get:

  • The Charming Cold Email Pack - the most important templates.
  • The B2B Charming Copy Template Pack - another 17 templates that cover all sorts of "asks".
  • The Magic Cold Email Training - the stuff you need to understand and apply the templates for yourself. Y'know, with your own personality and direction.
  • The Charm Offensive Email Sequences - when you've got over the first hurdle, here's a helping hand on keeping your subscribers and turning them into customers or clients with grace and panache. Choose your flavour or mix them up.
  • Win With Words - my orginal ebook which goes through all of the psychology and sales tactics of my most successful email.
  • The Cold Email Get Started Guide - never done this before? We'll hold your hand. It's easy when you know how. Now you will. Aaaaannnndd there's stuff in here for seasoned pro's to re-check. It never hurts.
  • A Creative Marketing Swipe File. Tons of pages of nothing but creative other companies have used to stand out, and we've found to be both creative and stand-out-ish.

...all for a silly low price.

Want to start making all these templates work for you, too?

Grab yourself the bundle now and start getting results.

£1,255 £99 / $129


PROOF that Jon Buchan's stuff works even in difficult, hard-to-sell b2b niches. One of my agency clients generated 3 appointments in 1 week all from a modified version of his carefully-crafted and closely-guarded* cold email sequence.

*Upon further research however, I understand that depositing funds electronically to Jon's bank account via credit card or paypal will unlock these secrets for you...


JON BUCHAN  //  Founder, Charm Offensive

A good few years ago, I was desperate for sales after my word of mouth work dried up.

I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.

To my astonishment, it worked. I got the most amazing complimentary responses and requests for calls/meetings, from senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands. Symantec and Hewlett Packard became clients.

All because of a crazy cold pitch.

I decided to start teaching others my unorthodox approach to cold pitching. People listened to my weird advice and found that it worked for them, too.

That's what Charm Offensive is all about: getting the attention of busy people.

Jon Buchan

Copyright 2020 Logical Absurdity Ltd T/A Charm Offensive.