Why should those selling expensive gadgets, socks, and Lynx gift boxes be the only ones to gain from the festive season?!

Generate more sales opportunities for the new year and make some extra wedge before everyone is too drunk.

The Christmas season is upon us.

The decorations are up.

The lights, oh they be twinkling.

And everyone assumes, wrongly, that it’s time to put business to bed for a while.


Why should those selling expensive gadgets, socks, and Lynx/Axe gift boxes only be the ones to gain from the festive season?

No, no. You can get on this gravy train too. And use the money you’ve earned to buy gravy, and all the trimmings…. And gadgets, socks and Lynx/Axe gift boxes for your cherished loved ones, and those, cherished or not, who have been legally inducted into your family.

Introducing my Charming Christmas Template Pack

This template pack contains a variety of templates to help you generate more sales opportunities for the new year, and for those of you with an email list, to make some extra wedge before everyone is too drunk and/or busy trying to escape the questions and helpful comments of their in-laws.

This includes templates for agencies and freelancers doing one to one client work...

… AND templates for selling products to your opt-in email list.

And they work!

For making direct sales to your email list:

And for getting responses from prospects (including big brands and huge corporations with budget to spend...):

They can work for you too:

I've just finished a meeting with a billion dollar company

Holy fuck guys. What a week. With Jon's template (customized it a bit to fit my circumstances and so it's more ME) I secured 5 meetings for this past week.

3 of the meetings were with local businesses. Nothing unusual. Happens every week (very kind thank you, Jon).

The other 2 were GIANTS!

One was mid-7-figure ecom. They are global.


One of them was a BILLION dollar company. Mind you I'm 20 and to even step a foot in a company of that volume...

It tickles my balls.

I don't know what to tell you since I gain nothing writing this... But if you want to get more meetings -- you gotta give Jon's template pack a shot.


Rey Topol

Want to start using these templates today?

Pick them up during the flash sale for a big discount!

£499 £99

So what's included?

  • An irresistibly charming cold email infused with my unique brand of Charming Christmas cheer.

  • A disarming cold email to send in the New Year to hook people in when they’re in the mood for trying new things… Including speaking to new suppliers.

  • Several charming (and Christmas themed) email copy templates to sell your wares to your email list over the holiday period.

  • An irreverant but persuasive Boxing Day Sale pitch email. 

  • A hilarious “New Year - New Me’ cold email pitch.

  • A cheeky “Merry Christmas… Remember me?” email for getting the attention of old clients. This may or may not include pictures of animals in cute Santa/Christmas attire…

  • A “Pleeeease pay my invoice before you finish work for Christmas. Christmas is scary expensive." I need the money” email.

  • A “Let’s meet for Christmas drinks” email to send to clients and prospects.

  • An email to get rid of clients you have less 'chemistry' with to send out in the new year.

  • An "In the spirit of Christmas, can you tell your successful business owning friends about me" email to send to your current clients to build referral business for the new year.

  • An email to send your list just after Christmas but before new year to generate sales.

PLUS BONUS stocking filler training video

(Value: £150)

The pack comes with a rather splendid bonus too...

This training video explains the templates in more depth. I will run through each template and explain the humour mechanics and persuasive devices at work. This will enable you to use these techniques in your own copy and enable you to write your own versions of the templates.

Want to start using these templates today?

Pick them up during the flash sale for a big discount!

£499 £99

Need some more convincing..?


Just closed a $20k 3-month deal in the SaaS space that I've been working on for a couple weeks, and have 3 more pitches to do over the next week for $25-50k pilot program deals.

Also got my prospecting and appointment setting process down to a T after 'charming' up my messaging to really resonate with my niche.

Now generating close to 15 discovery calls a week in the tech space, and just did discovery calls with the CTO at ActiveCampaign and a $500M/yr IT company using LinkedIn and cold email.

This sh*t works! Take what Jon has, but your own spin on it, and fire away!



Couple of days ago, I was procrastinating by checking out a job board for location-independent gigs when the words "copywriter wanted" caught my attention.

The gig turned out to be for an agency handling very formal matters. The gig description was the typical description and could be summarized as "if we work together, reply to our emails, deliver high-quality and you good fam".

Then they told readers to submit full application incl. motivation letter, resume and other documents nobody ever enjoys reading.

I didn't really want the gig (given the stiff tone) but wanted to see what reaction I could get by doing the opposite they expected. So I typed up a charming email, complete with unrelated pictures and whatnot.

Their reaction astounded me. Not only did they want to get me on board for a test assignment, my charming email even got me past their whole selection process without a single one of the requested documents.

So yes, the Charm Offensive approach WORKS, even outside of the hip world of marketing agencies and software startups. Even where the opposite is expected.



Years ago, I once emailed 50 prospects for a lead generation service. I ended up getting around 3 passive-aggressive replies and closed approximately 0 leads. Ever since then, I figured cold emailing wasn't my thing.

Then today, out of the blue, I decided to use Jon's templates to get an ecommerce media buying client. It was just a test, so I only sent out 2 emails to 2 businesses. 1 hour later and I got an ecstatic reply.

This is the type of response I wish I got years ago.

And it was SO easy too!

Copy, paste, modify, send.

I'm super excited and will be continuing to use Jon's templates until I'm too tired of making money.


Want to start using these templates today?

Pick them up during the flash sale for a big discount!

£499 £99


This offer is available until midnight CT on Saturday the 11th December, 2021.

This pack will cost £499 once this offer expires.

To get this pack at the flash sale price of £99, you must order before the callous countdown clock expires...

What are you waiting for?


PROOF that Jon Buchan's stuff works even in difficult, hard-to-sell b2b niches. One of my agency clients generated 3 appointments in 1 week all from a modified version of his carefully-crafted and closely-guarded* cold email sequence.

*Upon further research however, I understand that depositing funds electronically to Jon's bank account via credit card or paypal will unlock these secrets for you...


JON BUCHAN  //  Founder, Charm Offensive

A good few years ago, I was desperate for sales after my word of mouth work dried up.

I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.

To my astonishment, it worked. I got the most amazing complimentary responses and requests for calls/meetings, from senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands. Symantec and Hewlett Packard became clients.

All because of a crazy cold pitch.

I decided to start teaching others my unorthodox approach to cold pitching. People listened to my weird advice and found that it worked for them, too.

That's what Charm Offensive is all about: getting the attention of busy people.

Jon Buchan

Copyright 2020 Logical Absurdity Ltd T/A Charm Offensive.