I’ve been working with clients since 2006. In that time, I’ve learned many subtle social graces that have benefited my professional career enormously. My brand new ebook, Charm Your Way To The Top will reveal

In February 2006, I was depressed and feeling lost. I decided I was going to move to London. I searched Google for “SEO Agency London” and sent a bullet point list of my skills to the first website listed. I sent a bullet point list of my skills to the first agency listed. I got the job and moved down a few weeks later. In my first week at my new job, I had to accompany the Business Director, John, to my first ever sales pitch.

After the pitch, John took me to a nearby pub to celebrate my first ever pitch. He was confident we had won it. 30 minutes later, he got a call from the client, confirming we had won it.

“We never find out we’ve won this quickly! I told you, you did an amazing job”, he told me. He immediately called the office to inform the Managing Director of the good news.

“Jon was amazing! He’s a natural!” he said. He continued praising me and gave me 100% of the credit for winning the deal. He didn’t have to do that. It immediately made him like him, and far more likely to do him favours throughout my time working with him.

I still remember this moment, 18 years later. This goes to show how these small gestures can have a gigantic impact that stand the test of time.

Over my career, I’ve met a lot of smart, persuasive people in all sorts of roles and learned from them. I’ve managed accounts for companies of all sizes, from small businesses to some of the world’s largest brands and corporations.

My experience has provided me with a vast array of lessons for navigating relationships in the world of business. Charm Your Way To The Top will reveal these to you.

This ebook features an array of key principles and tactics that will help you have a less stressful and more prosperous professional career

This ebook will cover why and how you should:

  • Ignore a lot of the advice provided by online ‘gurus’ that suggest you need to show absolutely uncrackable confidence and play ‘status games’
  • Disclose your self-interested goals that you’d usually avoid talking about
  • Demonstrate enthusiasm because it’s one of the most contagious and potent persuasive weapons available to you
  • Be frank about how much a potential project means to you
  • Show empathy for a prospect’s situation and positioning yourself as uniquely able to help
  • Give sincere compliments about what a prospect is doing well, even if it’s detrimental to your sales pitch
  • Call out your own sales tactics without making them any less effective
  • Ingratiate yourself with the colleagues of your clients without crossing any lines
  • Provide the negative of hiring you over your competitors and turning this into a positive
  • Build familiarity with prospects and clients on a regular basis without going overboard
  • Ensure you instill confidence while doing virtual meetings over Zoom or other video conferencing platform
  • Ask for clarification and why it doesn’t make you appear unintelligent but diligent and respectful
  • Impress by going overboard with your efforts
  • Never make assumptions, even if you believe they are correct
  • Be upfront and candid when mistakes have been made
  • Build relationships with influential people in your niche that benefit if you long term
  • Talk up your successes online in a way comes off graceful rather than braggadocios

I’ve got a range of charming, witty, and funny lines I regularly use that cover a range of circumstances. Some of these can be used in your personal life, too.

These always get a positive reaction when I use them, and now you can steal and use them to benefit your own life.

This includes:

  • A funny line to use when someone does you a favour
  • A line to preface a compliment to someone you don’t know too well to ensure it can’t be taken negatively
  • A comically faux self-absorbed line to reply to someone they compliment you on your work
  • A humorous line to use when someone does something impressive and slick
  • A daring and amusing line for when someone asks how you are
  • An over-the-top, poetic line to deploy when trying to get someone out to an event
  • A smirk-inducing line to use when trying to get a prospect on a call or to meet in person
  • A smooth line to use when asking someone for a favour, ideas or advice
  • A hilarious line to use when giving someone a gift
  • An amusing tactic to make a list of your services more entertaining
  • An absurd but amusing line to use when sending a proposal to a prospect
  • An amusing email you can replicate to get customer support to resolve your issues

Pick this up at the Early Bird sale price now!

£599 £99


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JON BUCHAN  //  Founder, Charm Offensive

A good few years ago, I was desperate for sales after my word of mouth work dried up.

I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.

To my astonishment, it worked. I got the most amazing complimentary responses and requests for calls/meetings, from senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands. Symantec and Hewlett Packard became clients.

All because of a crazy cold pitch.

I decided to start teaching others my unorthodox approach to cold pitching. People listened to my weird advice and found that it worked for them, too.

That’s what Charm Offensive is all about: getting the attention of busy people.