Take advantage of Black Friday & Cyber Monday with my charming seasonal templates.

Introducing The Charming Black Friday / Cyber Monday Template Pack

This template pack contains a range of charming cold pitch templates for taking advantage of this commercial holiday.

These events provide you with a competitive advantage. Your prospects won’t expect seasonal sales emails or messages from a b2b business. But deliver them you shall - with double dose of humility and charm, no less. This will result in positive responses - and new sales opportunities.

Thank you, Black Friday - and your more technologically inclined sibling, Cyber Monday. You are useful to us b2b service providers at last!

These can be used on cold email or LinkedIn to generate gushing, positive responses - leading to sales calls and meetings.

What's in the pack?

This pack contains the following Black Friday / Cyber Monday themed cold pitch templates:

  • A tongue-in-cheek cold pitch sequence that offers your prospects an audit or brainstorm session with you for the low, low price of $FREE to coincide with Black Friday weekend.
  • A sarcastic 3-part l sequence for freelancers and agencies who dislike Black Friday and Cyber Monday - but won’t let their taste get in the way of their professional ambitions.
  • A sarcastic 4-part l sequence for freelancers and agencies who dislike Black Friday and Cyber Monday - but won’t let their personal taste get in the way of their professional ambitions.
  • A Black Friday version of my original, highly successful, drunk cold pitch. The first touch is direct mail - and a follow-up email is to be sent so it arrives 1 week after the initial letter.
  • An amusing Cyber Monday email that uses imagery one might expect from a retailer during the holiday sales extravaganza.

In addition, we've also thrown in a selection of charming copy templates to sell wares to an opted-in email list of subscribers. We couldn't resist. It must be that famed Black Friday / Cyber Monday festive feeling kicking in early. 😀

  • A witty little Black Friday email to announce a discount, provide a link, and then be on your merry way.
  • ... And an equally as amusing one to flog your wares on the cheap on Cyber Monday.
  • A Black Friday email for proprietors who don't themselves like Black Friday, but don't wish for their own beliefs to get in the way of partaking in the commercial holiday.

Want to start using these templates today?

Download all of my effective templates for a huge discount!

£999 £99

Want more? How about a bunch of bonuses?

Bonus 1: Magic Cold Email Training - Value £209 / $269

This training video runs through one of my most successful cold email templates line by line. Armed with this, you'll be able to learn how to write your own versions of this successful template - and add a few charming copy tactics to your arsenal of persuasive weaponry.

Bonus 2: How To Be Somewhat Funny - Value £100 / $129

Do you want to learn how to write funnier copy?

“yeah ok i guess” I hear you SCREAM!

Good news: I’ve pieced together this suspiciously generous little guide to help you weaponise disarming copy that elicits smirks, smiles, and haha-emojis.

You’ll never have to worry about people laughing at your attempts at funny copy again.

This 51-page guide shows you how to write more entertaining copy.

  • How to write jokes using simple formulas such as The Reverse and The Comic Triple.
  • Rhetorical devices from speechwriting you can use to make your statements more discreet or more profound.
  • Writing exercises to help you practice your copywriting skills.
  • A variety of other useful tips, tricks and techniques you can use for fun, profit and showing off.

Please use irresponsibly.

Bonus 3: Charm Offensive Black Friday / Cyber Monday Sales Email Copy Swipes - Value £299 / $383

This swipe file contains all of the emails we sent to our mailing list subscribers to generate direct sales of template packs, courses, and other information products throughout the Black Friday / Cyber Monday period from 2018 and 2019.

Total Value Of Bonuses

Magic Cold Email Training - £209 / $269

How To Be Somewhat Funny - £100 - $129

Black Friday / Cyber Monday Sales Email Copy Swipes - £299 / $383

Total Value of Bonus Materials = £608 / $781

Does my stuff work? Of course it does!


Just wanted to thank Jon for all his ideas here. Tried my first two cold e-mails. I got an out of office back from one of them, but the other person answered within an hour!

And the answer was POSITIVE and played along with my joke! This was the chief of communications for a huge company answering a silly e-mail from a small local marketing company.

Have you solved life, Jon??



🔥 What's up Charmers! Wanted to share some BIG wins I've just had (thanks in large part to Jon Buchan's templates for opening the conversations). 🔥

Just closed a $20k 3-month deal in the SaaS space that I've been working on for a couple weeks, and have 3 more pitches to do over the next week for $25-50k pilot program deals.

Also got my prospecting and appointment setting process down to a T after 'charming' up my messaging to really resonate with my niche.

Now generating close to 15 discovery calls a week in the tech space, and just did discovery calls with the CTO at ActiveCampaign and a $500M/yr IT company using LinkedIn and cold email.

This sh*t works! Take what Jon has, but your own spin on it, and fire away 😛


Want to find out for yourself?

Download all of my effective templates for a huge discount!

£999 £99

Frequently Asked Questions

Who can benefit from the new Black Friday / Cyber Monday pack?
Anyone who offers b2b services. You could run an agency. You could be a freelance copywriter, marketer, advertising expert, designer, developer, PR expert, consultant, coach - or something different entirely.

But only those who want sales leads. You've seen over and over and over that my templates work. It comes down to how ambitious and aggressive you are when it comes to growing your client base. This pack costs £99 in the flash sale offer. If you offer professional services as an agency or a freelancer, I hope that one new client pays for this *many* times over.

No longer is this seasonal sales extravaganza limited to consumer brands. It's b2b providers time to cash in!

Do I have these templates?!
Not unless you've bought this same pack in previous years.

What niches do they work in?
Any. They are not niche specific. If you're targeting humans, these templates will work. If you're not, you have other problems.

How can they work across so many niches without needing to be totally rewritten?
Charming templates primarily work because they stand out and make prospects smile. This type of copy translates to any niche. There's no dependence on hyper-specific copy that will only resonate for a given pain point or niche.

Isn't Black Friday / Cyber Monday a terrible time to send cold emails? Surely this is when prospects inboxes are likely to be filled with special offers from everyone and their mother?
Ordinarily, you'd be correct. And most 'sensible' people will probably put off sending cold emails during this period.

With enough energy and daring (or my templates, lol) you can turn this negative into a positive.

We're going to be creative - and we're going to be funny. The topical nature of Black Friday weekend almost guarantees our messages will resonate with our participants. In simple terms, nobody is going to ask, "What the heck is Black Friday?!?"

Even those who detest these kinds of commercial holidays can get a kick out of these templates - because I am going to write them with the requisite self-effacing charm.

We know many folks are going to be getting more emails than usual over the Black Friday weekend. We know the kinds of emails they are going to be sent.

Armed with this information, we can send prospects messages that show the prospect we're aware of the current state of their inbox - and make a joke out of this circumstance, while slyly introducing yourself and your offering to the prospect in a way that makes them smile.

Or you could do nothing and wait for all of the holiday fervor to die down. We all know waiting around is the key to success in sales, right? 😀

Oh, also, you can also deploy these same templates on LinkedIn. 😉

I have a template pack of yours - why do I need this one?
You don't *need* anything. This pack represents another weapon in your arsenal. If you want to book loads of sales calls during the BF/CM weekend (and a little beyond the actual holiday weekend for some of the templates) - then get the pack.

If you can't take on any new clients - or for whatever reason don't want to - don't get the pack. How ambitious are you feeling? Let that guide you.

I see there are a few templates for direct sales. I thought this was a cold pitch pack?!
Yes. It predominantly is. A large majority of templates are for cold pitching purposes... I just can't resist adding in more stuff. The Charm Offensive audience is made up of both cold pitching folks - and folks with opt-in lists - and some folks who do both.

As such, I thought it best to include a few opt-in email templates without increasing the price. You can see these listed on the sales page separately to the cold pitch ones.

I've also included some bonus swipe files containing the pitch emails Charm Offensive sent out over Black Friday and Cyber Monday in 2018 and 2017.

But Black Friday weekend is so soon! I won't have time to use them!
Black Friday is on the 27th of November.

That gives you over two weeks to send a few emails or LinkedIn messages. One would hope this is enough time - especially considering I am giving you a range of templates to send. All you have to do is fill in a few bits that relate to your offering/business.

A few of the templates are to be sent AFTER Black Friday/Cyber Monday weekend - giving you yet more time.

The templates also contain funny copywriting tricks that you won't find anywhere else. You can do this at any time - and use the devices for any campaign you choose.

Want to try these templates for yourself?

Download all of my effective templates for a huge discount!

£999 £99

In case you need more convincing...


Y'all.. this is an unsolicited review of the Charm Offensive Email templates.

I bought the templates 30 minutes ago.

Sent an email out 15 minutes ago.

Got a response 2 minutes ago.

Jon Buchan, if you wouldn't consider this creepy, I could KISS you right now. You are amazing as hell.

These. Templates. Work.



Yet another raving testimonial for Jon’s charming black magic...

Landed meetings with 5 great marketing agencies this month!

3 of them are only small, but 2 are HUGE!

And the icing on the proverbial cake...

...the meetings were for us to help them recruit, train and scale their in-house sales teams, but one of the bigger firms asked if we’re interested in having them invest in our new SaaS product and them becoming an equity partner!

Although we’re not looking for investors at this time, it was very flattering - and a nice little tickle for the ego 😎

Charming opportunities abound... Happy days 🎉

Keep up the good fight folks!



15 minutes ago I sent my first set of emails using Jon's templates. Go and boil pasta, and then this sh*t happens:

"Let's chat. You free Friday afternoon?"

What the hell man. It wasn't supposed to work this effectively.


Want to find out for yourself?

Download all of my effective templates for a huge discount!

£999 £99

😮 Surprise Last-Minute Bonus Template: Hilarious "Comic Sans" Cold Email Email

You read that right, Comic Sans! I've included a cold email template that uses Comic Sans to get attention - and laughs - and positive responses. 

Note: This particular template isn't Black Friday / Cyber Monday themed. The humour from this template is derived from the surprising use of the much maligned font within an unsolicited sales prospecting email.

This surprise last-minute bonus template is exclusive to this pack!

JON BUCHAN  //  Founder, Charm Offensive

A good few years ago, I was desperate for sales after my word of mouth work dried up.

I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.

To my astonishment, it worked. I got the most amazing complimentary responses and requests for calls/meetings, from senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands. Symantec and Hewlett Packard became clients.

All because of a crazy cold pitch.

I decided to start teaching others my unorthodox approach to cold pitching. People listened to my weird advice and found that it worked for them, too.

That's what Charm Offensive is all about: getting the attention of busy people.

Jon Buchan

Copyright 2020 Logical Absurdity Ltd T/A Charm Offensive.