Author Archives: charm_offensive


Funny Writing Hack (Not me…)

My friend, Sam, used to work at Primark (discount retail store) until we took him on as a copywriter. I asked him if he missed it. This was his response. Hilarious. This reminds me of a great exercise for writing funny copy from the book “Be A Great Stand Up” by Logan Murray where you […]

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Character Matters

I’m proud of what my Facebook Community, Charm Offensive, has become. I love the types of content people submit. It’s become the unusual, amusing, ‘pattern interrupting’ place I wanted it to be. I enjoy the blend of topics that are discussed. We cover cold pitching, sales, copywriting, advertising, growth hacking and tribe building with a […]

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Podcasts I’ve been on

Hey folks, Wanna hear me say words? Yeah? Excellent. Check out the podcast appearances below. The McMethod – The Truth About Marketing with Kevin Rogers – The Unconventionalists with Mark Rustle – LinkedInformed with Mark Williams – The Sales Evangelist with Donald Kelly – City AM with Emma Haslett – Happy listening! Cheers, Jon […]

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How to get the attention of your dream clients

It’s hard to get the attention of senior decision makers at the world’s most famous companies. They are inundated with people vying for their attention. Many of these are your competitors who may have fancier officers, ostensibly better case studies, bigger client names and other advantages of scale. These advantages are by no means insurmountable. […]

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Writing a book

I’m going to have an ugly first draft done of my book, “Have Your Way With Words” on the 24th September. I hit on something when I launched my Facebook Group at the end of March this year. There’s plenty of resources and courses and books on sales copywriting. There’s less material available on how […]

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Sex sells, especially when paired with one of the most contentious, divisive and profitable issues of our time: Our choice of smart phone. This piece from OKCupid pulled in coverage from hundreds of publications. A search on Google for “iPhone users have more sex” reveals coverage in Time, Wired, Buzzfeed, Cnet, Business Insider, Gawker, CBS […]

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Who says?

“You have to be more professional.” “You can’t write an email like that to C-Suites!” “[job-title-that-apparently-makes-them-inhuman]’s will hate it!’ I hear this all the time. Apparently, when someone achieves success, they stop being human. If you want a meeting with someone important, you better write a message devoid of humour. It has to be bland […]

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What’s next? ✅

I’ve been busy the last 3 months. I forget just how much I’ve been doing, how hard I’ve been working and how much I’ve achieved in such a short period of time. In 3 months, I have: Build a bustling community that grows daily around my weird area of expertise. I’ve also built an email […]

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All the way to the top, I guess

A lot of good things are happening. But I still wake up with a feeling of uneasiness. I’ve started exercising. I got out of shape. Mentally and physically. I’m trying to fix this. I am realising that being elated all the time just isn’t possible. It’s these contrasts which make being happy possible. My podcast […]

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