charm_offensive

Author Archives: charm_offensive

Impact -> Communication -> Persuasion

Many cold approaches fail because they go straight to persuasion. The very first line starts with something like … “We’re the best people in the world at X… We’ve worked with X client and are ground-breaking X technology is a world’s first…” YUCK! Of course, that gets deleted! Your job is to sell the idea […]

Continue reading
4

Funny Writing Hack (Not me…)

My friend, Sam, used to work at Primark (discount retail store) until we took him on as a copywriter. I asked him if he missed it. This was his response. Hilarious. This reminds me of a great exercise for writing funny copy from the book “Be A Great Stand Up” by Logan Murray where you […]

Continue reading

Character Matters

I’m proud of what my Facebook Community, Charm Offensive, has become. I love the types of content people submit. It’s become the unusual, amusing, ‘pattern interrupting’ place I wanted it to be. I enjoy the blend of topics that are discussed. We cover cold pitching, sales, copywriting, advertising, growth hacking and tribe building with a […]

Continue reading

Podcasts I’ve been on

Hey folks, Wanna hear me say words? Yeah? Excellent. Check out the podcast appearances below. The McMethod – https://www.themcmethod.com/episode-180-jon-buchan-cold-emailing-strategies-make-people-open-read-reply-even-massive-brands/ The Truth About Marketing with Kevin Rogers – https://copychief.com/ep-121-jon-buchan/ The Unconventionalists with Mark Rustle – http://www.markleruste.com/tv-show/jon-buchan LinkedInformed with Mark Williams – http://linkedinformed.com/episode172/ The Sales Evangelist with Donald Kelly – http://thesalesevangelist.com/episode556/ City AM with Emma Haslett – http://www.cityam.com/264944/city-am-unregulated-podcast-email-hero Happy listening! Cheers, Jon […]

Continue reading

How to get the attention of your dream clients

It’s hard to get the attention of senior decision makers at the world’s most famous companies. They are inundated with people vying for their attention. Many of these are your competitors who may have fancier officers, ostensibly better case studies, bigger client names and other advantages of scale. These advantages are by no means insurmountable. […]

Continue reading

Writing a book

I’m going to have an ugly first draft done of my book, “Have Your Way With Words” on the 24th September. I hit on something when I launched my Facebook Group at the end of March this year. There’s plenty of resources and courses and books on sales copywriting. There’s less material available on how […]

Continue reading

STATS SHOW IPHONE OWNERS GET MORE SEX

Sex sells, especially when paired with one of the most contentious, divisive and profitable issues of our time: Our choice of smart phone. This piece from OKCupid pulled in coverage from hundreds of publications. A search on Google for “iPhone users have more sex” reveals coverage in Time, Wired, Buzzfeed, Cnet, Business Insider, Gawker, CBS […]

Continue reading

Who says?

“You have to be more professional.” “You can’t write an email like that to C-Suites!” “[job-title-that-apparently-makes-them-inhuman]’s will hate it!’ I hear this all the time. Apparently, when someone achieves success, they stop being human. If you want a meeting with someone important, you better write a message devoid of humour. It has to be bland […]

Continue reading

What’s next? ✅

I’ve been busy the last 3 months. I forget just how much I’ve been doing, how hard I’ve been working and how much I’ve achieved in such a short period of time. In 3 months, I have: Build a bustling community that grows daily around my weird area of expertise. I’ve also built an email […]

Continue reading